Acquia Commerce Manager: A Fast Path to Great Buyer Experiences

©2016 Acquia Inc. — Confidential and Proprietary

Acquia Commerce Manager: A Fast Path to Great Buyer Experiences

Laura Brooks Ken DeBlois VP of Commerce Product Manager

1,200+ Enterprise Customers

Who we are

The leading provider of cloud-

based, digital experience

management solutions according

to Forrester and Gartner

HQ in Boston with 14 global

offices in 7 countries

780+Employees

2,000+Partners

Inc.500Fastest

Growing


The consumer empowered worldChoice is fundamental. Differentiation matters.


Customer experience is the competitive battleground

– “Customer Experience will overtake price and product as the

key brand differentiator by the year 2020.” - Walker

– “72% of businesses say that improving the customer experience

is their top priority.” - Forrester

– “By 2018, more than 50% of organizations will implement

significant business model changes in their efforts to improve

customer experience.” - Gartner

https://www.ameyo.com/blog/improve-customer-experience

Organizational silos result in a fragmented customer experience Sixty-eight percent of executives report that functional

boundaries inhibit their digital maturity. Executives must break

these down so that they can create great customer experiences.


Brand Experience Commerce Experience

Digital Experience Platform

• Tell the brand story = Content

• Digital content / assets

• Multi-site management and

governance

• Content authoring workflow

Commerce Platform

• Transactional = commerce

• Products, categories, price,

promotions

• Cart, Orders, Payment, Fulfillment

• Basic Experience Management


Purchase LoyaltySupportConsiderationAwareness

Commerce ecosystem is inherently complex


Three options for your commerce strategy

– All-in-one commerce suite approach

– Commerce suite with best-of-breed solutions

– Headless commerce


Future-proof your strategyOrganizations must adopt a new, future-proof approach to their

digital commerce and customer experience initiatives, one that

requires new levels of:

– Innovation

– Speed and Iteration

– Contextualization

– Scale, security and compliance


Evolving your strategy for eCommerce successKeep the following four tips in mind:

– Ensure flexibility

– Unify content and commerce

– Thoughtfully calculate TCO

– Identify a strategic partner


Enable flexibilityLook for an open, API-first solution that’s flexible enough to accommodate

integrations, without the need to rip and replace.


Unify content and commerce‘Content for Commerce’ is your brand’s ability to use meaningful content

that’s paired with your products to offer a great experience for your buyers.


Thoughtfully calculate TCOTake into account the cost of the platform, integrations, implementations, in

addition to the cost of maintenance, upgrading and expansion - but don’t

compromise on flexibility or support.


Identify a strategic partnerChoose a strategic partner who can provide ongoing expertise and support

before, during and after implementation.


Acquia is uniquely able to help our customers achieve commerce success

– Commerce approach with best-of-breed

– Headless commerce


Introducing Acquia Commerce Manager

The fastest way to great buyer experiences



Acquia Commerce Manager

Accelerates your team’s ability to create a rich commerce experience your buyers will love. With Acquia Commerce Manager, you can quickly build a unified digital storefront that brings together content, commerce and experience to build stronger relationships with your buyers, influence purchasing decisions, and drive sales.

– Deliver commerce experiences with easier, open integration

– Get speed to value with faster experience creation

– Create a unified digital storefront with ‘Content for Commerce’

– Gain peace of mind with a secure, compliant cloud-first platform

– Take advantage of performance that scales support huge traffic spikes

– Leverage Acquia’s speed and flexibility for headless commerce

– Extend access to other solutions of the Acquia Platform for personalization, customer journey orchestration, and digital asset management

Easy, open integration for commerceAcquia Commerce Manager guarantees an easy, secure and future-proof

integration with eCommerce systems, without the need to rip and replace.


Fast commerce experience creation The agility and workflow of a modern, cutting-edge flexible CMS, along with the

building blocks to streamline day-to-day creation of the digital storefront.


Content for CommerceBring together content with transactional commerce, in which you can map

in-depth content and offers around products to influence purchase

decisions and build brand trust.


Secure, PCI-compliant cloud platformRun your commerce experiences on a scalable, reliable and secure cloud

infrastructure. Our native cloud platform offers end-to-end-support, security and

compliance with the most stringent standards, including PCI DSS.


Commerce that scalesAcquia’s best-in-class, high-performing cloud can easily scale to support

huge traffic spikes like on Black Friday, high transaction volume, and

extensive product catalogs containing thousands of SKUs.


Innovate faster now and in the futureWith Acquia Commerce Manager for headless commerce, gain the speed and

flexibility to innovate faster and deliver your digital storefront to any channel or

device – from web to mobile to digital signage to IoT and beyond.


How Acquia Commerce Manager Works

Categories, Products andPromotions

Cart managementOrders

User management

Your eCommerce Platform

Categories, Products and Promotions

Cart managementCheckout

User management

Commerce Content

Commerce

Connector Service

Commerce Data

Categories, products, promotions data

become enhanced. These are key building

blocks of the experience, and get augmented

with content to become more meaningful.

Cart, orders, and user data are customized

within the commerce experience, but the

source data continues to stay managed in the

eCommerce platform.

Acquia Commerce Manager



Acquia Platform for reimagining thecustomer experience Acquia Commerce Manager is platform-ready and can be extended to

Acquia Lift for personalization, Acquia Journey for journey orchestration,

Acquia DAM for digital assets management, and Acquia Cloud Edge for

additional security.

Customer case studies

→ The Pros inspiring the Weekend Warriors

→ Multi-brand shopping & inspiration, unified checkout

→ Acquia & Drupal as the glass, w/ it’s commerce engine

→ Results:

Revenue has improved by 10 percent on site and by 44 percent on mobile

eCommerce conversion has improved by 14 percent on site and by 39 percent on mobile

Multi-brand, Global, Unified Experience

→ Phased approach to migrate from legacy systems

→ Enabled Marketing to control campaigns & content

→ Acquia & Drupal as the glass with Magento for commerce, migration from ATG

→ Results:

Addressing hotfixes on Quicken’s previous cart solution could take as long as two weeks -- with Drupal and Magento it takes 11 minutes

Freeing Commerce and Marketing from IT

30 ©2016 Acquia Inc. — Confidential and Proprietary

Thank You

Q&ALaura Brooks Ken DeBlois VP of Commerce Product Manager

Technology

Acquia Commerce Manager: A Fast Path to Great Buyer Experiences