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Accelerating Time to Market with Next Generation Cloud Platforms by Michael McCarthy, VP of IBM Cloud Slam 2012 Keynote
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© 2009 IBM Corporation
Accelerate Time to Market with Next Generation Cloud Platforms
Mike McCarthy – Vice President, Cloud Computing Global Technology Services
May 31, 2012
© 2009 IBM Corporation2 IBM ConfidentialApril 12, 2023
Nearly half (48%) of CIOs surveyed evaluate cloud options first, over traditional IT approaches, before making any new IT investments
Cloud is widely recognized as an increasingly important technology; adoption is expected to accelerate rapidly in the coming years
Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders; Q4. Which of the following most accurately describes your organisation’s level of cloud technology adoption today and which do you expect will best describe it in three years? Sizing the cloud , Forrester Research, April 21, 2011; http://www.cio.com/article/684338/Survey_CIOs_Are_Putting_the_Cloud_First
Piloting
Adopting
SubstantiallyImplemented
+215%
+33%
72%
91%
What is Your Organization’s Level of Cloud Adoption?
% of Respondents
The Global Cloud Computing Market is Forecast to Grow 22% per year through 2020
$0B
$50B
$100B
$150B
$200B
$250B
2011 2015 2020
$241B
$41B
$150B
Source: Sizing the cloud, Forrester Research, Inc., April 21, 2011
13%
41%21%
28%38%
21%
Today 3 yrs
© 2009 IBM Corporation
Increasing data demands
Customer-driven innovation
growth in digital data from 2007 to 2011.
of customers demand increased self-service capabilities for direct and instant access
of surveyed enterprise IT budgets in 2011 were spent on ongoing operations and maintenance costs.**
50%
**Source: Forrester Research, Inc. "2012 IT Budget Planning Guide For CIOs," October 27, 2011 by Craig Symons
56%Globalization of value chains
Trillion US dollars of global exports in 201016
© 2012 IBM Corporation
10x
Customer expectations, competitive forces, and the changing economics of computing are placing greater pressure on businesses and IT
Accelerated delivery of products and services
connected devices in the world today*9B
* Source: GSMA
© 2009 IBM Corporation
Eff
icie
ncy
Tra
nsf
orm
atio
n
Rethink IT.• Rapidly deliver services• Integrate services across cloud environments• Increase efficiency
• Initiate new revenue streams• Drive faster time to market for new services• Meet changing customer expectations
Reinvent business.
Source: Gartner, Cloud Computing Services, Virtualization Top CIO 2011 Wish Lists Jan 24 2011
Cloud is a solution that appeals to both IT and Business
© 2009 IBM Corporation5
How Important are the Following Objectives for Adopting Cloud?
Source: 2011 IBM/EIU Cloud Survey Results, Q5: How Important are the Following Objectives for Adopting Cloud?, n= 572
62%
57%
56%
54%
51%
46%
43%
Increased collaboration with external partners
In addition to enhancing internal efficiencies, organizations clearly intend for cloud to improve their business capabilities
Competitive/cost advantages thru vertical integration
New delivery channels/markets
New/enhanced revenue streams
Competitive differentiation thru specialization
Rebalanced mix of products/services
Flexible pricing models
% of Respondents
© 2009 IBM Corporation
Build enduring customer relationships
Gain customer insight and use it to improve products and services, fostering trust and loyalty among constituents.
Deliver IT without boundaries
Unlock the value of new IT and business processes that break down traditional silos, simplify access to information and connect people across your ecosystem.
Improved speed and dexterity
Optimize and accelerate the delivery
of IT computing resources and services and serve them with new, flexible business models.
Transform the economics of IT
Speed delivery of new offerings and services with new models of self-service and deployment.
Cloud helps business and IT create and deliver value infundamentally new ways
© 2009 IBM Corporation7
Adoption patterns are emerging for successfully beginning andprogressing cloud initiatives
Cut IT expense & complexity through a cloud enabled data center
Accelerate time to market with cloud platform services
Gain immediate access with business solutions on cloud
Innovate business models by becoming a cloud service provider
© 2009 IBM Corporation8
Private & Hybrid CloudsPrivate & Hybrid CloudsCloud Enablement TechnologiesCloud Enablement Technologies
Managed Cloud Services Managed Cloud ServicesInfrastructure and Platform as a ServiceInfrastructure and Platform as a Service
Cloud Business SolutionsCloud Business SolutionsSoftware and Business Process as a ServiceSoftware and Business Process as a Service
Cloud FoundationCloud Foundation
We categorize cloud capabilities across client deployment models
Business Process as a ServiceSoftware as a Service
Business Process as a ServiceSoftware as a Service
Platform as a ServicePlatform as a Service
Infrastructure as a ServiceInfrastructure as a Service
DesignDesign DeployDeploy ConsumeConsume
Expert Integrated SystemsExpert Integrated Systems
Cloud ServicesCloud Services Cloud SolutionsCloud Solutions
© 2009 IBM Corporation9
Organizations often want help managing their cloud environments, but there are three significant problems in today’s third-party cloud marketplace
Determine right applications to right platform
Public/private/hybrid cloud mix often needed
Cloud is positioned as the answer to all IT woes – and it's not
One-size-fits-all deployment models
Management controls and governance criticalLoss of control
© 2009 IBM Corporation10
10
Traditional IT
PrivateHybridCloud
Public
Most clients will require a range of cloud consumption models
© 2009 IBM Corporation11
Cloud services should be designed to meet enterprise needs for tailored cloud architectures, management services and control
Management and support
Security Availability and performance
Infrastructure platform
Payment and billing
ApplicationResources
Application Environments
Application Management
Integration
Application Services
ApplicationLifecycle
Infrastructure Services
Enterprise data center
Managed private cloud
Enterprise
Hosted private cloud
Enterprise
Shared cloud services
© 2009 IBM Corporation12
12
We’re
THE
of
HAVE CHANGED.
making services available
from any device.
abstracting
© 2009 IBM Corporation13
13
THE
by
of services will be
new application modelsTHAT ARE
© 2009 IBM Corporation14
Two major application deployment models emerge in cloud adoption
• Scalable
• Virtualized
• Automated Lifecycle
• Heterogeneous Infrastructure
Cloud Enabled
• Elastic
• Multi-tenant
• Integrated Lifecycle
• Standardized Infrastructure
Cloud Centric
+
Existing Middleware Workloads
EmergingPlatform
Workloads
Compatibility with existing systems Exploitation of new environments
© 2009 IBM Corporation15
A cloud infrastructure platform should allow clients to leverage the cloud with certainty
Multiple delivery models that allow clients to optimize against economics, integration, security and control
Multiple delivery models that allow clients to optimize against economics, integration, security and control
An IaaS with enterprise-class governance, administration and
management control
Multiple security and isolation options built into
the virtual infrastructure and network
Real business-centric SLAs that align provider
accountability to your business
An IaaS with enterprise-class governance, administration and
management control
Multiple security and isolation options built into
the virtual infrastructure and network
Real business-centric SLAs that align provider
accountability to your business
Enterprise data center
Hosted private cloudManaged private cloud
Enterprise
Shared cloud services
A
Enterprise
B
Management and support
Security Availability and
performance
Infrastructure platform
Payment and billing
Infrastructure Services
© 2009 IBM Corporation16
Cloud platforms should enable organizations to leverage the cloud with certainty
Management and support
Security
Availability and performance
Infrastructure platform
Payment and billing
Enterprise-class governance, administration and management control
Multiple security and isolation options built into the virtual infrastructure and network
Broad spectrum of options, with Business-Level Service Level Agreements and Terms
Technology dexterity to handle broad spectrum of workloads and characteristics
Flexible payment terms aligned to usage, platform and services
Infrastructure Services Options
© 2009 IBM Corporation17
Standardization; OPEX savings; faster time to valueStandardization; OPEX savings; faster time to value
Networking
Storage
Servers
Virtualization
O/S
Middleware
Runtime
Data
Applications
Traditional On-Premises
Networking
Storage
Servers
Virtualization
O/S
Middleware
Runtime
Data
Applications
Platformas a Service
Networking
Storage
Servers
Virtualization
O/S
Middleware
Runtime
Data
Applications
Softwareas a Service
Networking
Storage
Servers
Virtualization
Middleware
Runtime
Data
Applications
Infrastructureas a Service
O/S
Vendor Manages in CloudClient Manages
Extending the value beyond the infrastructure
© 2009 IBM Corporation
Cloud platforms should extend application development capabilities
ApplicationResources
Application Environments
Application Management
Integration
Application Services
ApplicationLifecycle
Develop Deploy Deliver Integrate
Enabled by patterns and best practices
Readily available application resources.
Ease of integration with traditional IT & private clouds.
Support for the full application lifecycle.
CIO, CTO, Application Development Manager, IT Operations Manager, Developer, ISV
© 2009 IBM Corporation
ApplicationResources
Application Environments
ApplicationManagement
IntegrationApplicationLifecycle
Application Services
Integrate your cloud-delivered applications with other applications or resources on-premises or in the cloud
Support effective deployment and management of third party applications with optimized deployment and management capabilities tuned to the specific application
Accelerate and optimize the deployment and management of your applications with pre-defined environments based on common application patterns
Leverage shared services to reduce the cost and simplify the
development, delivery and ongoing administration of cloud
applications
Provide development organizations with access to
rapidly activated and team-based development environments and
capabilities
Rapid access to application services to achieve cloud-based economies and speed while maintaining differentiation through application customization
© 2009 IBM Corporation20
Next generation cloud platforms should enable business innovation and growth
An ecosystem of ISVs leveraging the provider cloud platform for running their business
An ecosystem of ISVs leveraging the provider cloud platform for running their business
Enterprise data center
Hosted private cloudManaged private cloud
Enterprise
Shared cloud services
A
Enterprise
B
Management and support
Security Availability and performance
Infrastructure platform
Payment and billing
ApplicationResources
Application Environments
Application Management
Integration
Application Services
ApplicationLifecycle
Client Defined Services
Provider Services
Partner Services
A set of business solutions that leverage industry and process skills including migration of existing hosted business applications
A set of business solutions that leverage industry and process skills including migration of existing hosted business applications
The choice and control to enable clients
to develop, deploy and
manage custom
services
The choice and control to enable clients
to develop, deploy and
manage custom
services
A set of infrastructure services and solutions coupled with architecture, integration and
implementation skills
A set of infrastructure services and solutions coupled with architecture, integration and
implementation skills
Infrastructure Services
© 2009 IBM Corporation21
Cloud Builders
Cloud Infrastructure Providers
Cloud Technology providers
Cloud Application Providers
Enterprise data center
Hosted private cloudManaged private cloud
Enterprise
Shared cloud services
A
Enterprise
B
Application Services
Client defined services
Industry services
Data and Analytics
Workplace
Security
Resilience
Enterprise Apps
Partner services
Cloud Services Solution Providers
Enterprise Enterprise +
A strong cloud ecosystem will enhance overall value to clients…
© 2009 IBM Corporation22
• Provide customer-lead guidance to the multiple cloud standards-defining bodies
• Establishing the criteria for open-standards-based cloud computing
• 330+ Companies Participating
“CSCC Forms New Security Working Group”
- Feb. 2012 Co-chaired by The Kroger Co. and Boeing “CSCC Forms New Security Working Group”
- Feb. 2012 Co-chaired by The Kroger Co. and Boeing
“CSCC Forms New SLA Group”
- Feb. 2012 Co-chaired by Boeing & IBM
“CSCC Forms New SLA Group”
- Feb. 2012 Co-chaired by Boeing & IBM
Cloud platform providers should be committed to cloud standards and open source initiatives
© 2009 IBM Corporation23
Client’s Infrastructure
Factory Lines
Rapid MigrationRapid Migrationii
Cloud
Wave Strategy
Step 1
InventoryVerificationInventory
VerificationTransformation
PlanningTransformation
PlanningTransformation
DesignTransformation
DesignImplementation /
TestImplementation /
Test
Step 2 Step 3 Step 4
ii
ii
Re-platformRe-platform
ReinstallationReinstallation
Tools + InnovationTools + Innovation
Migration of traditional applications to cloud takes a thoughtful and experienced approach
© 2009 IBM Corporation24
In summary...
• Organizations are increasingly adopting cloud as an enabler for business innovation.
• Two major application deployment models emerge in cloud adoption – cloud enabled & cloud centric.
• Next generation cloud platforms are:
• Providing new levels of access, performance, visibility, integration, and security.
• Helping organizations accelerate the speed and deployment of new applications.
• Enabling business innovation and growth.
© 2009 IBM Corporation25
of Fortune 500companies are usingIBM cloud capabilities.
Thank You!