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Bob Nieme – Adversitement - @BNieme
The wwworld needs Digital Transparency
twitter: {#nogtebepalen}
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Adversitement – Deloitte Fast 50 BeNeLux
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Adversitement is connected with
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Agenda
1 Introduction
2 Today’s Challenges
3 Digital Data
4 Privacy
5 Transparency
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Introduction - @BNieme
Founder Adversitement, O2mc, Digital Power
10 years in financial sector - transparency
Digital active since 2000
CEO, CVO
Married with children (4)
Hockey – 12 different KNHB levels
Golf
Non reader – scanner
Passion keydriver to get results
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Introduction - Hyper Connected Economy
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Digital connected – 1100+
Introduction – 2011 TMT prediction #Privacy
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Today’s Challenges
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Today’s challenges - summary
! Dominant Internet leaders
! Cookie and Privacy legislation
! Create buzzwords – BIG DATA
! You can’t buy innovation, you need passionate talents!
! Data is new oil – since when do we waste with oil?
! European Commission and lawmakers, do they understand the internet ball game?
! Self regulation is the biggest bullshit in today’s greedy and democratic world!
! Regional investors climate is too differentiated, Dutchie’s wake UP!
! Investments are exit driven controversy towards innovation.
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Today’s challenges – Digital Data
Coping with “big data” is the number one challenge CMOs face – while being underprepared…
source: IBM
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Today’s Challenges - Digital data is KEY
Data is your KEY in today’s hyper connected digital economy
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Digital data – product driven eco system
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A fool with a tool
Digital data – Tools, Value, Knowledge
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Data is our instrument and as Adversitement we bring you innovative knowledge.
Digital data - Quote
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Why we define succes metrics if data has an tremendous organisational value
Digital Data - Metrics
Shift from succes metrics to true value insights
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Digital data - Value
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Value Insights – marketing contribution models.
Digital data – New Oil of Digital Economy
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Digital data
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If data is the new oil …
Digital data
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… and is generated by users …
Digital data
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… so what will happen if we spoil with the new oil?
Digital data
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It will effect your reputation …
Digital data
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… and its slick effect: more data.
Innovation
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Innovation starts with passionate talents …
Innovation
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… and is a difficult ball game!
Innovation - MySpace versus Facebook
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Innovation – one small difference for succes!
“On MySpace, the default setting was that you could see anybody’s profile. On Thefacebook, the default allowed you only to see profiles of others at your school, or those that had explicitly accepted you as a friend. A degree of privacy was built in.”
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Innovation
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If this is innovation …
Innovation
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… and this is the internet …
Innovation
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… and Maslow is still right …
Innovation
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… we all want an excellent digital business.
Innovation – need of transparency
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It is a necessity to be transparent.
Privacy - a real choice
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Users want to be in control… nothing new!
Privacy – data proliferation
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Data economics.
The US Federal Trade Commission calls on companies to “act now to make privacy the ‘default setting’ for commercial data practices and give consumers greater control over the collection and use of their personal data through simplified choices and increased transparency.”
Privacy – Quotes related to data
Brad Smith (Microsoft's General Counsel and Executive Vice-President of Legal and Corporate Affairs) concluded his recent talk at the Privacy Conference 2012 on privacy and technology that “We can not have privacy if there is no transparency.”
Price Discrimination Among Buyers: Robinson-Patman violations
A seller charging competing buyers different prices for the same "commodity" or discriminating in the provision of "allowances" — compensation for advertising and other services — may be violating the Robinson-Patman Act.
The Center for Digital Democracy (CDD) today filed a complaint with the Federal Trade Commission claiming that Google's move to consolidate its dozens of privacy policies violates an agreement the company reached with the FTC to settle privacy complaints about the now defunct Google Buzz.
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Privacy - example
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Privacy - example
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Privacy - example
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Transparency – business framework
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http://data//innovation
http://data//governance
http://data//quality
Transparency – eco system
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Co create within a
A co-created innovative eco system
! STW – Context Aware Predictive Analytics
! www2013 congress in Brazil
! Web science bachelor
! Data Scientists
! 4 PhD programs – extend
! 3-4 faculties involved – connected science
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Thanks for your attention ……
Bob Nieme
CVO - founder
Tel: +31 (0) 20 7600 700 Mobile: +31 (0) 6 51403605 [email protected] Twitter: @BNieme LinkedIn: Bob Nieme
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