Mike Litson

Asian Search Marketing

Overview

Summary 1. Market Shares2. Search Percentages3. Naver Layout4. KIN5. Cafes6. Websites7. Libra8. Daum9. Baidu Layout10. Baidu Traffic Example11. Baidu PPC and Search Intergration12. Spam13. On Site – Key Points14. Weibo15. Baidu Share16. Baidu Video Expansion

Stats

Language Spanish Arabic Chinese(mandarin)

Japanese Korean English

Percentage of web

6% 3% 12-22% (estimates)

8% 2% 27%

(60% of sites have English Available)

Number of Searchers

153m 66m 444m 99m 40m 540m

*number of searches stats 2011, percentage 2013

Naver Search

http://bit.ly/12igDdD

Yes That’s The 1st Page

Kin

Cafe

Cafe

What About Real Websites?

Overview

Libra

Baidu

Baidu Layout

Baidu Traffic

Baidu PPC

Baidu results directly change as a result of paid campaigns going up and down!

Not sure if your content is ok for Baidu, the PPC team will tell you. I recommend baiduhk.co.hk

What sort of links

Onsite• Meta Keywords still hugely important• Keywords in Titles, Descriptions, Htags etc • They’ve had their Panda• Quantity of links equally if not more important if not more so than quality• No real penalties for spammy links• CTR is HUGELY important• Internal linking from content is liked• Consistent daily increases in links• Content length should be about 1k words and up• Display keywords in pinyin in the URL• You need to use Baidu webmaster tools.• Formatting around KWs• Keyword density• Try to get Chinese hosting

Weibo

Baidu Share

•Baidu Bookmarks•Weibo Sina•Weibo Tencant•Pengyou (Tencent)•Renren•QZone•Kaixin•Douban•Sohu Weibo•MSN•QQ Bookmarks•Tao Jianghu Baidu Post Bar•Sohu White Society

Baidu Video Buyouts