a2x® BY TRITON DIGITAL®

The Industry’s First Audio Ad Exchange

About Triton Digital

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Launched in 2006 and currently operating in 36 countries, Triton Digital is the largest technology and services provider to the digital audio industry.

Advertiser Solutions:

Audience-based programmatic exchange for online and mobile digital audio ads

A turn-key Audio Ad Network reaching 37M monthly unique listeners across premium on-demand pureplays and live-streaming broadcasters

Streaming Platform Content Delivery Network

Ad PlatformAd Serving & Campaign Mgmt

Webcast Metrics®

Audience Measurement

Audio Ad NetworkTargeted Ad Campaigns

Engagement Ad Network Audience Engagement

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We Are In a Great Position

Audience Is Booming

Audio Has Entered Programmatic

Targeting & Tracking Is Evolving

Mobile Listening Is Driving Growth

The Triton Digital AD NETWORKIs Built To Respond

To This Evolution

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INDUSTRYAUDIO TRENDSA Look At Today’s Audience Listening Trends

Audience is Booming

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Source: Webcast Metrics | M-F 6A-7P | Q1’09 thru Feb’15

Average Active Sessions (AAS) is the average number of streams of one minute or more active within a time period. AAS is calculated by “Total Listening Hours (TLH) divided by hours in the reported time period.” TLH is defined as the total number of hours that the station/publisher has streamed during sessions with duration of at least one minute in total within the reported time period.

* 500% Increase in Total Domestic AAS Over Past 7 Years

Q1'09 Q4'09 Q1'10 Q4'10 Q1'11 Q4'11 Q1'12 Q4'12 Q1'13 Q4'13 Q1'14 Q4'14 Q1'15 Q2 '15

718 K1 M

1.17 M1.45 M

1.52 M 1.79 M

2.04 M

2.46 M2.74 M

2.85 M3.02 M

3.9 M

4.15 M

4.31M

Monthly Online Radio Audience

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Online radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the InternetBase: Total Population 12+

© 2015 Edison Research & Triton Digital

* Estimated 143 Million Monthly Listeners in 2015

Increased Time Spent Listening

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Online radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the InternetBase: Total Population 12+

© 2015 Edison Research & Triton Digital

* Weekly Listening Has Increased 104% vs 2008

Digital Audio In Car Listening

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Online radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the InternetBase: Total Population 12+

© 2015 Edison Research & Triton Digital

* Streaming In-Car Has Increased 9% Year-Over-Year

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US Radio Ad Spending

19% 20% 21% 27% 27% 34% 39%

45% 47%

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PRODUCTOVERVIEWThe Industry Leading Programmatic Buying Solution for Digital Audio

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Our platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, mitigating waste and resulting in the greatest efficiency for advertisers.

The industry’s first programmatic buying solution for digital audio.

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Brand SafeOnly Trusted Broadcasters and Top-Tier Internet Radio Publishers

Precise TargetingTarget Listeners, Not Stations

Listener DataData Target Against the Audio Impression in Real-Time

EfficientLatest in Efficient & Effective Audio Procurement

Multi-ChannelWeb, Phone, Tablet, Set-Top Devices

Scale35 Million Monthly Uniques

Native EnvironmentIntegrated Audio in Premium Content

100% DAAST CompliantCompatible with IAB Specifications

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Brand Safe Publishers

Education

Financial Services

Insurance

Internet Services

Live Events

Lodging

Transportation

Tune In

Quick Service Rest

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Key Audio CategoriesAirlines

Automotive

Big Box Retail

Business Services

Casual Dining

Communications

Consumer Electronics

Consumer Goods

Direct Response

Energy

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Ad UnitsDesktop• Audio: 15 or 30 seconds• Synced Banner: 300x250 or 728x90• Audio Gateway• Page Takeovers: Upon request• Skins: Upon request• Custom Channels: Upon request• Channel Sponsorships: Upon request

Mobile• Audio: 15 or 30 seconds• Synced Banner: 300x50 or 320x50• Audio Gateway• App Sponsorships: upon request

Deep Level of Targeting

RADIO

DEVICES & CHANNELS

GEO

AUDIENCE

• National & Regional• MSA• DMA• City & Zip• Longitude/Latitude

• Format/Genre• Program Exclusions

• Demo & Gender• Retargeting• 3rd Party Data• 1st Party Data

• iOS/Android• PlayStation/Xbox• Roku/Smart TV• Sonos• etc.

Data Partners

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Targetable Digital Audio Ads with Access to 15,000 + Segments Our platform delivers highly targetable audio ads based on online purchase intent, household demographics, and behavioral propensities, enabling advertisers to further optimize digital audio and make effective marketing decisions.

DemographicsBest of breed data optimized in partnership with Nielsen & Comscore

Intent In-market consumers about to buy across full set of verticals

Interest Rich profile across purchase, online interactions & offline behaviors

eXelate B2Bx More than 100M professionals across over 100 distinct segments

Advanced Tracking

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3rd Party Audio Tracking (DCM, Sizmek, Atlas, Vindico, AdTech & more)

Triton recommends 1x1 tracker on audio and separate set of display trackers; run a 3rd party banner that will

wrap creative and tracking into one package.

Audience Validation (Nielsen DAR, Comscore vCE)

Exposure Attribution (Lotame, BlueKai, eXelate,

Convertro, Adometry, Floodlight)

Brand Studies (Millward Brown Dynamic Logic, Nielsen Vizu)

Exposure Attribution

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How It Works

Precisely Measure Attribution for Audio AdsOur platform precisely measures exposure attribution to accurately attribute results and measure the effectiveness of digital audio advertising. The exposure attribution model tracks a listener who has been exposed to an audio ad, monitoring if the user later converts using a cookie-sync for web listeners and a device ID-sync for mobile.

“79% of audio consumption takes place while people are engaged in activities where visual media cannot reach the user.”

- Nielsen, IAB Digital Audio Buyers Guide

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Objective

General awareness for a new Consumer Credit Card launch as well as drive deeper engagement beyond the landing page. KPIs included application to card or request for contact.

Results

While Xaxis Radio had a predictably low CTR (0.02%), users navigated to the Advertiser’s site as a result of strong ad recall and quality targeting

4.1x Lift in Awareness

Exposure Attribution Results

FINANCIAL SECTOR

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Objective

Campaign pushed recall of retailer producing visits outside of the companion banner clicks. Intent: Store Locator; Shopping Cart; Online Pick Up in Store…

Results

Frequency of visits grew due to ongoing exposure to campaign and weekly retail promotions. Uniques grew 4xs over 4 months; Page Views 9xs; resulting in targeted valued conversions to site per the KPIs.

Exposure Attribution Results

9x Increase In Page ViewsBIG BOX RETAILER 4x Increase In Uniques

Summary

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The industry’s leading audience-based programmatic exchange for online and mobile digital audio ads; 100+ premium licensed publishers worldwide

Elements include cookied and non-cookied impressions; GEO targeting: national, DMA, MSA, city, zip, latitude/longitude

Targeting includes first-party data, third-party data, format, genre, demo, gender, age cell

Tracking includes third-party audience tracking; Exposure attribution tracking

Success metrics can include post-exposure page views, conversion tracking, brand lift studies and more

Next level targetability and best practices to the procurement of digital audio ad campaigns

Available via self-serve or Triton Digital managed service solution

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TRITONDIGITALLearn More at AudioAdExchange.com