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A presentation on how to make a unique, inexpensive, simple, and effective website for your small business. We use Wordpress as a platform to host, register and map domain.
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A Web Presence For The Non-TechnicalDAN LEWIS
ENFOCUS
BackgroundDan LewisEducation• BS Mathematics from Saint Michael’s College• Spring 2010• MS Technology Entrepreneurship from ND• August 2012
Background• Attention USA: Data Analytics• enFocus• NOT A WEB DEVELOPER
Why Are We Here?
???
Why Are We Here?
We are here to talk WEBSITES for your businesses!
Why Do You Need A WebsiteDan is hungry and wants a View Burger because he has heard that they are the best in town…..
He opens his computer to Google the establishment…..
Why Do You Need A Website
Yelp and Google Plus results….
Why Do You Need A Website
THERE IS NO WEBSITE!!
Why Do You Need A Website
TheCultureIst.com
• Over 2 Billion internet users.
• 70% use every day
Why Do You Need A Website
TheCultureIst.com
• Our country has the greatest usage of the internet.
Why Do You Need A Website
TheCultureIst.com
• Nearly 60% use for shopping.
• Over 60% use for (cheese-burger) research
Why Do You Need A Website
TheCultureIst.com
• Basically everyone uses the internet for searching (cheese-burgers) on Google.
Why Do You Need A WebsiteBrand• Your website is your primary digital identity and online presence• Allows you to stand out from the crowd• Allows you to express your brand• Products, Events, Announcements, Culture
• Allows for online discoveryCommunication• Keeps your customers informed• Customer feedback mechanism
How are we going to make a website?
First, I reiterate – I am not a developer• I want you to know that you can do this• Having a website does not need to be expensive or difficult to create/maintain
We are going to dive in to 1 way that you can have a slick, effective and inexpensive website for your company.• We will be using Wordpress• This requires:• Creating a free Wordpress site - > Offers free hosting for our purposes• Purchasing and mapping a domain
What is a Domain Name?Google says: A series of alphanumeric strings separated by periods, such as www.oup-usa.org, serving as an address for a computer network…
Simply put, a domain name is like your address on the internet.
You can purchase one through a domain registrar.• An organization or commercial entity that manages the reservation of internet
domain names. –Wikipedia• GoDaddy, NameCheap, Name.com, Worpress offers a Domain Registrar
service
Hosting and MappingOverly simplified….
Domain Name: Address
Other Website Location
Hosted in a location a server: At Wordpress
Other Website Location
Your Website Location
Other Website Location
Mapping Your External Domain to Wordpress
If you use an external Domain Registrar such as GoDaddy there are simple steps to mapping that domain name to your Wordpress site here….
http://en.support.wordpress.com/domains/map-existing-domain/
Wordpress has great tutorials.
Okay – Now the Good Stuff!
Where to Begin…What to we need for a website?• A Home page• Contact Information• An About Us page• Other general information• For a store it could be products, links to ecommerce markets, hours of
operation.
Benchmarking: Look at other websites for companies like yours for inspiration
For The View TavernThe Home page• Design Items: Company Logo and Slogan• This will be the Wordpress content feed• A few posts worth of content (copy and images and/or videos)
About Us• Company History, Hours of Operation,
Contact US• Address and phone number
Specials: List of SpecialsMenu: Digital files
Ready to Go?Go to Wordpress.comCreate an account for you business.
Ready to Go?Enter your information
Then verify your account through theemail they send you.
The Dashboard
Your control panel• Access at the top right corner• Home to:• Store• Posting• Pages• Appearance• And More…
Appearance: ThemesYour Look and Feel
Tons of themes for free
Choose one that is:• Good with logo• Reflects company style• Looks good
https://theviewtavern.wordpress.com/wp-admin/themes.php
Appearance: HeaderDepending on the theme you chose you may insert a header image at the top of the website.
A banner photo of your business or a logo will do just fine.
Go to Header in your dashboard and upload your file.
Play with image sizes to find one that works best with your theme• Paint works fine to change image
size.
Appearance: Widgets
Widgets are additional features available on your website.• Calendars• Blog Statistics• Calendar• Archives• Etc• Each widget gives a
brief description of the feature.
Appearance: Widgets
Drag the widgets you want included and add information required for the widget
In this example we are adding a Facebook Like Box
Pages: What Pages Do I Need? The Home page
About Us
Contact US
Specials: List of Specials
Menu: Digital files
Pages: HomePage: Your First Post
Posting allows you to share the most up-to-date information about your company.
Feature: Products, Sales, Events, Company Updates, etc
We are posting about The View Tavern’s Becky Burger
http://theviewtavern.com/
Pages: Contact Us Most businesses need a ‘Contact Us’ page.
Add a page
Add name, address, and phone number as text
Then, Add Contact Form
Pages: Contact Us Customize your fields
Adjust where email notifications are sent
Allows people to send you feedback to a desired email
Pages: Contact Us
Click ‘Publish’http://theviewtavern.com/contact-us/
Pages: Menu PageRequirements:
Menu in digital file format
You may want to add a note before your menu
Pages: Menu PageClick ‘Select Files’
Select File in Dialogue box
Click Open
Pages: Menu PageSelect the file
Adjust file information:• Title• Size• Description• Etc
Select ‘insert into page’
On the next page you can add text, customize, or just select ‘Publish’ to activate the page.
http://theviewtavern.com/menu/
Pages: Specials or DealsA bar or restaurant may have specials so I made a Specials page for The View Tavern.
Map out your specials or sales and enter as text
Include media (photos or videos) if you have them to support the specials!
http://theviewtavern.com/specials/
The Store
There are many features you can purchase:• Hosting Space• Custom Designs• Removing
Advertisements• Business
Packages
Purchasing and Mapping a Domain
We only need to add a domain and map it…
Purchasing and Mapping a Domain
Choose the Domain name you want• Make it simple• Make it something
people will remember
• Avoid hyphens
Purchasing and Mapping a Domain
Entering Registrant information• Contact info for domain name• Private registration is available at
a cost
Purchasing and Mapping a Domain
• Cheap and easy
• Purchasing domain and mapping all at once
Purchasing and Mapping a Domain
Choose your new domain as the primary address for your site
Updating
It's actually better to have no website at all than to have one that makes your business look bad.
Read more: http://www.entrepreneur.com/article/65204#ixzz2cKZIhD51
Keeping your website up-to-date is crucial
This serves as a means to keep your customers up on what’s happening with your business
There are Android and IOS apps for Wordpress
Share updates on:◦ Events◦ Sales◦ Business Changes◦ Culture Updates
Future Considerations
Now that you are a ROCKSTAR with your new website what can you do next?
Search Engine Optimization
Social Media Integration
Analytics
Wordpress Development: for a more complex website
Branding: Logos, Slogans and Color Schemes
E-Commerce
