A Strategic Research and Innovation Agenda for the Multilingual Digital Single Market

META-NET has received funding from the EU’s Horizon 2020 research and innovation programme through the contract CRACKER (grant agreement no.: 645357). Formerly co-funded by FP7 and ICT PSP through the contracts T4ME (grant agreement no.: 249119), CESAR (grant agreement no.: 271022), METANET4U (grant agreement no.: 270893) and META-NORD (grant agreement no.: 270899).

A Strategic Research and Innovation Agenda for the Multilingual Digital Single Market

Georg RehmMETA-NET Network Manager – CRACKER Coordinator

DFKI, [email protected]

ICT 2015 – Networking Session “Growth! How to connect languages and transform commerce for the DSM”Lisbon, Portugal, October 22, 2015

q 

60 research centres in 34 countries.Chair of Executive Board: Jan Hajic (CUNI).

q 

Multilingual Europe Technology Alliance.800+ members in 70 countries

(published in 2013) (31 volumes; published in 2012)

1 DFKI Germany Georg Rehm (Coordinator)2 CUNI Czech Republic Jan Hajic3 ELDA France Khalid Choukri4 FBK Italy Marcello Federico5 ATHENA RC Greece Stelios Piperidis6 UEDIN UK Philipp Koehn7 USFD UK Lucia Specia

(Coordination and Support Action, H2020-ICT17, 2015–2017, 36 months)

CRACKER – Cracking the Language Barrier Coordination, Evaluation and Resources for European MT Research

q  Top priority in the European Union.

q  Expected to add 340b€ to European GDP and hundreds of thousands of new jobs.

q  Unfortunately, the language topic is not included in the EC’s Digital Single Market strategy.

q  This poses a severe challenge!

q  The consequence: the European Digital Single Market must be multilingual.

q  If not, it will consist of 20+ isolated and fragmented markets.

q  Language barriers are market barriers!

http://www.meta-net.eu 7

THREE PRIORITY AREAS FOR ACHIEVING THE MULTILINGUAL DIGITAL SINGLE MARKET

Multilingual access to all digital goods and services across Europe1

Geo-blocking:

due to nationality, location, or residence

customers

Language-blocking:

languages they do not speak

however, current online translation is insufficienttrying to conduct

common languages

Geo-blocking and language-blocking are barriers to access

Both geo-blocking and language-blocking aredaily problems for tens of millions of EU citizens.

Customers are six times more likely to buy from sites in their native language.

Most EU languages address less than 3% of the market, fundamentally limiting SMEs operating in countries where thoselanguages are spoken.

Lack of language technology support (automatic translation, tools to assist human translators, and multilingual support in

European businesses.

Language can be expensive for SMEs

Online businesses face around €5,000 in up-front costs for each new language they translate their websites into, plus similar

and marketing costs.

Even when sites are translated, the vast majority of SMEs cannot respond to support requests or customer feedback in other languages. Such responsiveness is needed to achieve customer satisfaction and build brand loyalty.

English is not the answer52% of EU customers do not purchase

Adding even a few languages to an SME’s website beyond Englishcan have a major impact on revenue. Large organizations today

to increase market share.

6x morelikely to

purchase

Site in buyer’snative language

Site in foreignlanguage

Likel

ihoo

d of p

urch

asin

g

Multilingual Digital Single Market Fact

http://www.meta-net.eu 8

THREE PRIORITY AREAS FOR ACHIEVING THE MULTILINGUAL DIGITAL SINGLE MARKET

Multilingual access to all digital goods and services across Europe1

Geo-blocking:

due to nationality, location, or residence

customers

Language-blocking:

languages they do not speak

however, current online translation is insufficienttrying to conduct

common languages

Geo-blocking and language-blocking are barriers to access

Both geo-blocking and language-blocking aredaily problems for tens of millions of EU citizens.

Customers are six times more likely to buy from sites in their native language.

Most EU languages address less than 3% of the market, fundamentally limiting SMEs operating in countries where thoselanguages are spoken.

Lack of language technology support (automatic translation, tools to assist human translators, and multilingual support in

European businesses.

Language can be expensive for SMEs

Online businesses face around €5,000 in up-front costs for each new language they translate their websites into, plus similar

and marketing costs.

Even when sites are translated, the vast majority of SMEs cannot respond to support requests or customer feedback in other languages. Such responsiveness is needed to achieve customer satisfaction and build brand loyalty.

English is not the answer52% of EU customers do not purchase

Adding even a few languages to an SME’s website beyond Englishcan have a major impact on revenue. Large organizations today

to increase market share.

6x morelikely to

purchase

Site in buyer’snative language

Site in foreignlanguage

Likel

ihoo

d of p

urch

asin

gMultilingual Digital Single Market Fact

http://www.meta-net.eu 9www.meta-net.eu

Chinese(510 million) World

Span

ish

(165 million)

World Po

rtugu

ese

(83 million)

English(565 million)

Japan

ese

(100 million)

Russia

n

(60 million)

Europe today(Many small

markets)

LANGUAGE TECHNOLOGY

The Multilingual Digital Single Market

Online Population

Sour

ce: In

terne

t Wor

ld Sta

ts (M

iniwa

tt Ma

rketin

g Grou

p)Int

ernet

World

Stats

(Mini

q  Published in early 2013.

q  First strategic research agenda for our field.

q  Complex process of collecting and shaping technology visions.

q  Hundreds of researchers participated.

q  Very broad topics around multilingual Europe in general.

q  Unveiled at META-FORUM 2015 and Riga Summit.

q  Builds upon several strategy papers and roadmaps.

q  Version 0.5

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DRAFTStrategic Agenda for the

Multilingual Digital Single Market

Technologies for Overcoming Language Barriers towardsa truly integrated European Online Market

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Version 0.5 – April 22, 2015

The European Data Economy: LT for Multilingual Data Value Chains

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Technology Solutions for the Multilingual Digital Single Market

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ii Strategic Agenda for the Multilingual Digital Single Market – Version 0.5 – April, 2015

ContentsExecutive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . i1 The Digital Single Market is a Multilingual Challenge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

1.1 Overcoming Language Barriers with Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21.2 Language Technologies Made for Europe – in Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41.3 Online Use of Languages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51.4 Multilingual Big Data Text Analytics for the European Data Economy . . . . . . . . . . . . . . . . . . . . . 61.5 EC and Language Technology – Past and Present . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81.6 The Economic Power of Language Technology and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

2 A Strategic Programme for the Multilingual Digital Single Market . . . . . . . . . . . . . . . . . . . . . . . 102.1 Layer 1: Innovative Technology Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102.2 Layer 2: Language Technology Services, Platforms, Infrastructures . . . . . . . . . . . . . . . . . . . . . . . 102.3 Layer 3: Priority Research Themes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122.4 Related Areas, Applications, and Societal Challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142.5 Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

3 Layer 1: Innovative Technology Solutions for the Multilingual Digital Single Market . . . . . . . 183.1 Technology Solutions for Businesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

3.1.1 Unified Customer Experience and Cross-Cultural CRM (E-Commerce) . . . . . . . . . . . . . . 183.1.2 Digital Translation Centre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193.1.3 Content Curation and Content Production . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193.1.4 Virtual and Real Translingual Spaces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203.1.5 Voice of the Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213.1.6 Business Intelligence using Big Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213.1.7 Multimodal User Experience for Connected Devices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223.1.8 Smart Multilingual Assistants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

3.2 Technology Solutions for Public Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 243.2.1 Voice of the Citizen – Social Intelligence on Big Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 243.2.2 Online Dispute Resolution. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 253.2.3 E-Participation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 253.2.4 E-Government . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 263.2.5 E-Health . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273.2.6 E-Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

4 Layer 2: Language Technology Services, Platforms, Infrastructures . . . . . . . . . . . . . . . . . . . . . . . 295 Layer 3: Priority Research Themes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 316 Horizontal Framework Aspects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

6.1 Language Policies and Public Procurement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 336.2 Standards and Interoperability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 346.3 Open Source . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 346.4 Copyright and Data Protection. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

7 Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 357.1 Expected Economic Impact . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 357.2 Relevance to the EC’s Digital Single Market Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 367.3 Potential Funding Sources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 387.4 Next Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Appendix A. Input Documents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40Appendix B. Digital Language Extinction in Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

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•  Federation of European projects and organisations working on technologies for multilingual Europe.

•  Currently 8 organisations and 19 projects on board – and growing.

•  Key idea: to have one platform and one umbrella initiative for all stakeholders of multilingual Europe.

http://www.cracking-the-language-barrier.eu

Summary and Conclusionsq  The DSM must be multilingual.

q  Big challenge.

q  Unique opportunity.

q  Version 0.5 of the SRIA provides a first set of solutions.

q  Next steps:

§  Extend the Cracking the Language Barrier initiative.

§  Update and simplify the SRIA.

§  Prepared, endorsed, published by the whole community.

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and growing …

Thank you!

Available on the META-NET, CRACKER, Cracking the Language Barrier and Riga Summit 2015 websites.

http://www.meta-net.euhttp://www.meta-forum.euhttp://multilingualeurope.euhttp://rigasummit2015.euhttp://www.cracker-project.euhttp://www.cracking-the-language-barrier.eu

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Current eCommerce growth within Europe is about half that of the US,due partially to a lack of language coverage from European SMEs.

Less than 5% of European SMEs currently sell cross-language.

Multilingual Digital Single MarketWhy Europe needs a

No single language accounts for more than 20% of the potential Multilingual Digital Single Market.

Most account for less than 3% of the DSM.

Without a solution, the European Digital Single Market will remain fragmented.

Europe’s 24 officiallanguages presenta tremendousopportunity forEuropean business

Removing language barriers within Europe would open access to 73% (with >€25 trillion in annual revenue!) of the world’s digitally accessible market to European enterprise.

Europe today is not a single market:it is a separated into 20+ small language markets.

www.meta-net.eu

Chinese(510 million) World

Span

ish

(165 million)

World Po

rtugu

ese

(83 million)

English(565 million)

Japan

ese

(100 million)

Russia

n

(60 million)

Europe today(Many small

markets)

LANGUAGE TECHNOLOGY

The Multilingual Digital Single Market

Online Population

Sour

ce: In

terne

t Wor

ld Sta

ts (M

iniwa

tt Ma

rketin

g Grou

p)Int

ernet

World

Stats

(Mini

Georg [email protected]