A star case study

Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

Presented by:

Markigence Communications Pvt. Ltd.

411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India

Tel: +91-11-45527530 | [email protected] | www.markigence.com


Strategy

• Integrated Social Media space with TV/ATL campaign of “Share Your Story” by developing an FB app. Over 2,000 user participation, and winner chosen from FB entries

• Creating a Viral Video “A-star Heroes”; downloadables such as wallpapers

• Elevating the theme “Stop@nothing” with inspirational, knowledgeable content

• Strategic media buying to increase the community size

• Brand building exercises with regular contests, crowd sourcing, etc


Share your Story Contest; Based on the theme stop@nothing

• It was a month long contest based on the theme stop@nothing

• Users were asked to share their most heroic moment/story of their life.

• Received huge response with over 2000 entries

• The best entry won a Reebok watch.


Share your video Contest; Based on the theme stop@nothing

• It was a week long contest based on the theme Stop@Nothing

• Users were asked to share a video that inspires them the most, could be a song, a movie clip or a speech. And give it a great caption.

• The entry with max likes and best caption won Reebok sunglasses.


3 day Marathon for Republic Day; Based on the theme Stop@Nothing

• A 3-day Marathon starting January 25th , was run saluting all the brave heroes who helped give India its identity!

• Every hour a story of an Indian hero was posted , continuously for three days.


PROMOTION @


Link to the Video: http://www.youtube.com/watch?v=h--_fdy2k30


BLOGS


FORUM PARTICIPATION


WALLPAPERS

Thank You

Divya Chawla

#+91-989940774

Markigence Communications Pvt. Ltd.

411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India

Tel: +91-11-45527530 | [email protected] | www.markigence.com

Technology

A star case study