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Libraries have been concerned with serving their burgeoning virtual communities. However, in many ways, the advent of the mobile web turns many of the virtual communities outward to the physical world once again. This presentation discusses how libraries serve virtual and burgeoning mobile communities. Last presented to the Pendleton Public Library advisory board on January 28, 2012
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A return to the physicalHow libraries serve virtual and mobile communities
Buzzy NielsenLibrary Director
January 28, 2012This presentation is licensed under a Creative Commons 3.0 Attribution
United States license. http://www.creativecommons.org
Communities are geographic
But they're also virtual
And they have needs
The virtual 800 lb gorilla
and there are many more
Including some surprising ones
Including some surprising ones
Reach out and touch someone(wirelessly)
Libraries were just getting used to online communities.
But now we've got mobile communities with whom to connect, too
Why libraries should care
Pew Research Center's Internet & American Life Project, Americans and their cell phones, August 15, 2011
83% of adults own cell phones
Younger generations= Higher use
Pew Research Center's Internet & American Life Project, Americans and their cell phones, August 15, 2011
44% access the Web on their phones
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
25% use only mobile phones
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
51% of the younger are mobile-only
Dystopic cage fighting
VS
Contender: George OrwellSecret weapon: 1984
Greatest fear:Information deprivation
Contender: Aldous HuxleySecret weapon: Brave New World
Greatest fear:Sensory overload
Cover art from Brave New World by Aldous Huxley, first edition published by Chatto and Windus, 1932
A Brave New World
Instant gratification
Instant gratification
Social networking
Microblogging
Scheduling
Navigation
Texting
InternetPhone calls
And it knows where you live
And it knows where you live
People behave differentlyin a mobile world.
They shop differentlyScan a barcode
Find pricesand reviews
Locate storesthat have it
They find things differentlyMap whatyou want
Find a placethat has it
Get turn-by-turn directions
They do lots of things differentlyFind a
restaurantInteractsocially
Find businessesand services
And we need to serve mobile communities differently.
Desktop site of the Pendleton Round-Up
Do you scale down well?
Desktop sites of the Pendleton Round-Up and Rosauers viewed on a mobile phone
Do you scale down well?
Do you scale down well?
Do you scale down well?
You've already scaled down!
Gale databasesLibrary2Go
L-net chat reference
Are you helping them find you?
QR codes
Are you helping them find you?
They're like scannable links!
Are you helping them find you?
What, nolibrary listing!!??
Are you helping them find you?
Are you where the people are?
Are you where the people are?
Are you where the people are?
GIMPImage editor
ShutterScreenshot utility
LibreOfficeImpress
Presentation program
Fedora LinuxOperating system
CyanogenModMobile phone
operating system
Thank you
This presentation was made using open source software:
ChromiumWeb browser
View this presentation online:http://www.slideshare.net/hrcld
