Niche Reports for our Niche Clients

A report into the future of ERP Part 2 of 3: Mobile ERP

IT leaders includes mobility as a key area of investment and exploration. The footprint of smartphones, tablets and mobile applications in

the enterprise is expanding faster than even the most optimistic analysts have been predicting, and mobile technology is becoming an

increasingly important tool in enterprise interactions with customers and partners.

IT organizations are supporting more mobile devices, mobile applications and mobile networks than ever before, creating incredible turmoil

for IT and challenges for chief security officers and compliance departments. In fact, mobility is the number one innovation investment area

for enterprises, according to our recent Innovation Imperative research study, which asked, “In which of the following technologies will

your organizations invest or increase investment over the next 12 months?”

Mobile ERP The Next BIG Megatrend: Enterprise Mobility

Technologies organisations will invest by priority in

Mobile is hot, but generally considered in the context of B2C rather than B2B businesses. B2B and particularly senior B2B executives

have jumped ahead of the mass market.

The drivers behind this are:

High penetration of smart-phones in senior management

Lack of ‘desk’ time means that senior management needs access whilst mobile

The key behind success in this market is to deliver a good mobile experience across ALL phases of the sales cycle. Here’s a couple of data

points to support the argument.

One-quarter of B2B ecommerce professionals around the world said the mobile web was one of the most influential touch points for their

customers.

Why Mobile is critical to your ERP

Enterprise mobility is taxing the security infrastructure and making IT management exceedingly complex, but it’s also opened vast new

competitive opportunities for both private companies and governments. In general, organizations that innovate around mobility

consistently report gains in sales, customer service levels and satisfaction, employee productivity, job satisfaction and efficiency. They also

see significant decreases in paper-pushing and other low-value activities.

Employees are increasingly bringing their own mobile devices to the workplace instead of using company-issued devices, yet they still may

need to be able to access sensitive enterprise data from thick-client mobile applications, even where there is poor network connectivity.

Customers and partners expect a rich, immersive user experience when they interact with your business via a mobile device, and your

externally-facing mobile applications need to be able to leverage your investments in existing back-end systems. And mobile technology is

getting increasingly embedded in “things” (equipment, vehicles, buildings, household appliances, and other everyday items), not only

smartphones and tablets, dramatically increasing the number of endpoints that need to be managed and secured.

Apps Away! Mobile devices at work ..

Mobile device use for CRM and ERP functions is an inevitable extension of our increasingly connected wireless society, and offers a wealth

of advantages as employees meet customers on their own turf.

App development is fast and furious at the moment, but CIOs need to take a proactive, thorough look at how mobile apps apply to their

businesses and choose programs that will meet their current and future needs. Employee involvement is crucial to both the program

evaluation and execution--take the time to investigate what features will be used effectively, and to ensure that employees are fully trained

on the opportunities and responsibilities connected to the new programs.

And the nominees are.. The most used mobile devices

If you want to be successful marketing at senior levels of B2B prospects you need to enable you web presence and systems to:

Handle web queries via Mobile

Market to visitors on Mobile devices

Deliver relevant content to a mobile enabled device

Drive the “buyers journey” on a mobile

And the nominees are.. The preferred mobile devices

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Denitza Harizanova

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