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Tamara Kennedy-Hill from GMIC outlines best practice steps that can be taken to make events more sustainable. These steps can be delivered using the framework APEX/ASTM.
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A Practical Guide To Sustainability in Meetings
November 2012 EIBTMTamara Kennedy-Hill, CMPGMIC Executive Director
www.gmicglobal.org
Key Elements of a Sustainable Event:• Leadership and Vision
• Identify and Define Measureable Objectives
• Engagement of Stakeholders
• Integration into Operational Procedures
• Measurement and Performance
• Transparency and Reporting/3rd Party Certification
Courtesy of CSMP and MCI
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The Sustainability Paradigm
Source: Brundtland Commission Report, 1987Slide courtesy of Paul Salinger, Oracle
InnovationRisk Management
Margin ImprovementGrowth Enhancement
Job CreationSkills EnhancementSocial Investments
Business EthicsSecurity
Clean Air, Water & LandEmissions Reductions
Zero Waste, Releases & Spills
DiversityHuman Rights
Community OutreachLabor Relations
Safety & HealthEnvironmental Regulations
Global Climate ChangeCrisis Management
Resource EfficiencyProduct Stewardship
Life-Cycle ManagementProducts to Service
Social Progress
Environmental Stewardship
Socio-Environmental
Socio- Economic
Eco-Efficiency
Economic Growth
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What this means to me?
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Event Sustainability Standards:Creating the Roadmap to Sustainability in Events
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What is a Roadmap?
A tool to help you navigate from point A to point B
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How the Standards Work Together
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How They Relate
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Scope and Examples
• Focus on 3-5 key areas that you can control, are related to key issues of impact and are scalable
• Create specific indicators and targets to measure performance
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KPI Examples
• Economic indicators: Estimate any cost savings/additions associated with efforts:– Shuttle reductions – Signage reductions – Food procurement– water bottles, local– Print reductions
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KPI Examples
• Environmental Indicators: – Shuttle fuel use – Facility energy use – Facility water use – Venue waste– Food miles – Paper use – Miles traveled
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KPI Examples
• Procurement: Environmental specifications and amounts for– Food & beverage procurement – amounts of local, organic, etc.– Trade show procurement – carpet, signage, freight, materials
reuse, etc.– Signage – reuse, recycled, donated.– Printed materials – reductions, recycled content.– Airline partnership program use.
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Event Case Example
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Strategic Objectives Actions KPIs Assigned To
1. Demonstrate latest industry standards, measurement tools and innovative approaches to test and model sustainable event management theory in a practical way.
Integrate elements of APEX/ASTM, ISO 20121 into the event planning cycle.
Conduct a Gap analysis against APEX/ASTM Level 1 criteria. Create a case study sharing process and performance to objectives of the 2013 event
2. Create A Social Responsibility Project and activate participation from registered attendees
Engage local host committee to research and create a list of viable project option to bring needed support to an NGO whose mission aligns with GMIC values
A minimum of 25% of registered attendees participateA minimum of $2000 US raised for NGO2 media articles in local and/or industry press
Create a pre-and post event survey of event delegates
Achieve minimum of 75% approval rating based on returned survey response to delegate perception of social responsibility projectPublish survey results as part of case study
4. Actively engage conference attendees through conference design and the content delivery of sustainability education.
For program committee, create a 40-40-20 rule: 40 designed, 40 open for innovative delivery and 20 open for new opportunityAssess level of sustainability knowledge pre and post event
-measurement of content education components (what are the % at each level that we want to address)-Post Survey X% of respondents felt that they had gained knowledge or tools that would enable them to actively go home and implement change. -25% of the audience participates in a challenge to do one act of change post event. 5 -10 Video testimonials
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So How Do You Start?
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Creation Process
• Review strategies and actions completed to date – corporate and event organization
• Determine and assess strategic objectives
• Develop plan to get there• Identify holes• Map out key activities• Gain buy-in
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• Integrate the standards– Request for Proposal (RFP) Phase
Pre-planning
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RFP – Planner Perspective
– Use your existing RFP
– Add the desired level specifications
– Include a rating system
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RFP – Supplier Response
– Use your existing bid materials
– Illustrate your current level of implementation
– Describe what will be in place or a willingness to comply
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Onsite
• 3 ways to verify:– Documentation– Third-party verification– Observation
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Post Event
Report/Measure– Collect data– Report outcomes– Share experiences
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Tools and Resources
• ISO 20121 Training & Education:– Training: Positive Impact, Sustainable Event Alliance, GMIC Global Community– Tools: SEMS, Sustainable Event Management System
• Measurement and Performance (APEX and others)– GMIC APEX/ASTM training courses and programs– Tools: SEMT Tool, MeetGreen Tool
• Reporting– GRI EOSS
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Some Resources
http://www.gmicglobal.org/
http://www.meetgreen.com/resources/casestudies
http://www.sustainableeventsdenmark.org/csmp/business-case-for-sustainable-meetingshttp://www.positiveimpact.uk
https://www.globalreporting.org/Pages/default.aspxhttp://www.conventionindustry.org/StandardsPractices/APEXASTM.aspxhttp://www.naturalstep.org/
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Questions?Questions?
Tamara Kennedy-Hill, CMPExecutive Director
Green Meeting Industry Council503-332-5739 direct
1-888-450-2098 main [email protected]
www.gmicglobal.org
