A POST EVENT SURVEY TOOL THAT

TELLS YOU HOW YOU'RE DOINGactually

EventTechBrief.com

MEET MARK BREWSTER....

After spending quite a few years working inthe exhibition industry and then with aleading research firm in the UK, MarkBrewster took notice of a major need foraccurate post-event data. Even the biggest oftrade shows in the UK were not acquiringvaluable data through post-mortem surveysdistributed to respondents.

CEO of Explori

“I had a unique view of the researchlandscape for tradeshows. I was able toidentify that there was a comparatively smallnumber of events that felt they could justifyand afford spending quite a few thousandsof pounds/dollars on agency researchservices in order to have a very professionallevel of post-research to understand theperformance of the event for visitors andexhibitors and how to respond to thefeedback in order to improve the eventexperience,."

Brewster found that many event organizersfaced low budgets for post-event research,and this forced them to turn to poorlydesigned surveys with lackluster questions.

The problem with these surveys was thatrespondents were not participating orengaging in the survey, leaving event andtradeshow organizers with little informationon how to improve their shows.

In 2012, Brewster developed asolution to this problem: a survey

software program that works for anycompany—whether small or large—through the purchasing of an

Explori license per event.

Run through the Cloud, Explori enableslicensed companies to tailor as many

surveys as they would like per licensedevent using a point-and-click system.

The program provides an assortment of surveytemplates that have been professionally

designed. Additionally, sample questions areavailable for use, but can be changed based on

the information provided by the user.

“Explori really critically deliversvery powerful benchmarking soour customers have a massiveadvantage over those withoutbenchmarking. They actually getto connect to the real-timeperformance standards for theindustry, which is a sharedcollective intelligence that all ofour customers contribute to andbenefit from in such a way thatwe don’t compromise ourcustomer’s confidentiality,”

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CONFIDENTIAL

“When respondents see a well-designed survey, it gives them theconfidence that results are going tobe used to make improvements."- Sophie Brown, Chief Marketing Officer

More reliable data comes from atechnical design that has a built-inemail system, which prompts“extremely good deliverability rates.”Explori offers training for theirclients, which allows them tobecome more effective at sendingsurveys by virtue of the bestpractices the company encouragesthem to use. Explori users tend tofind that more surveys are beingcompleted, allowing for better data.

“This is the only system in the world thatdelivers benchmarking performance,” saysBrewster. Explori allows users to analyzeresults and plan for the following year. Analysistools allow for comparing most recent resultswith previous years surveyed in the Explorisystem, sizing up event results against industrystandards, and keeping benchmark data atyour fingertips

“Being able to compare apples with apples iswhat makes the data tell you a much richerstory.”

Explori is a full enterprise feedback system and costs $775 pounds per license and per cycle, whichfor most users, means per year. Since its launch, over half a million surveys have been completedusing the Explori software.

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