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A parasocial navigation concept for movie discovery
Agnese VellarUniversità di Torino
Rossana SimeoniTelecom Italia
Roberto MontanariUniversità di Modena e Reggio Emilia
Amon RappTelecom Italia
parasocial interaction theory
I ♥ you !!!
I’d follow you everywere !!!!
But I’m not crazy:I’m a fan!
fandom studies
A serial it’s not enought.
I want more!!!!!
I want to watch all her
movies.
I want to know all
about her
I surf the web sites to find her lates
(or oldest) movie
or tv serial…
…than I watch the
movie on my Tv.
I’ve tried to use the interfaces of my
IPTV…but I can choose only
the movie genre!How can I find the
movie of my favourite celeb?
I’d like a placewhere I can navigate throught the motion
picture of my favourite celeb and
than watch the movie.
What is a parasocial
navigation?
What abouta parasocial
navigation for the VoD catalog of your
IPTV?
It’s a visualnavigation interface
that propose you some random celebrities.
You can choose you
favourite one.
Sarah Jessica Parker
You will see the motion picture of
you favourite celeb.
Sarah Jessica Parker
… and you can choose the one
that you stillhaven’t seen.
… finally you’ll see the movie.
Sarah Jessica Parker and her friends
Kevin Bacon
Kim Cattrall
Cynthia Nixon
Johnny Depp
Kristin Davis
What about if I’ve already seen all the
Sarah’s moviesThe interface will
propose you other actors that worked with you favourite
celeb.cool!!!!
user test
agnese likes the parasocial navigation…
but what about the other spectators?
Let’s ask to other people!
Qualitative results
1) I like parasocial navigation.
2) I choose a movie based on the actors or on
the director.3) I care about the
aesthetic quality of a movie
1) I don’t like parasocial navigation so much.2) I choose a movie
based on the plot or on the movie genre.
Parasocial navigation is for a niche:
the fan of movie and tv serial
We will study the fan practiceswith a multisituated ethografic approach
References
Virtual ethnographicStudy
on tv fan
Media Context:The Convergene
Culture
ITA References
Multisituated ethnographic stydy
on italian tv fan.
Italian Media Context:
The MultiTV
Thank you
from an Aca/Fan
agnese vellar
PhD Student in Communication Science - Università di Torino
http://www.agneseh.wordpress.com
