MARCH 2012

8 THINGS YOU SHOULD KNOW ABOUT

FACEBOOK PAGES

Timeline designDouble photo power (cover photo + profile photo)Tabs Personalize your posts (star, pin, hide) Milestones Friend activity Some insights are publicA straight-forward admin panel

TABLE OF CONTENTS

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1 TIMELINE DESIGN

This design allows visitors to scroll through the entire page’s history and past activities, making it easier to find past comments, posts, and milestones.

Date selector

2 DOUBLE PHOTO POWER (COVER PHOTO + PROFILE PHOTO)

Your cover photos must be no bigger than 850 pixels wide and 315 pixels high. They must not contain any promotion, coupon, or ad, nor can they be exclusively text. This immediately limits you with respect to marketing.

The new dimensions for the profile photo are 180 x 180 pixels.

Cover photo

Profile photo

3 TABSTabs have gone from 520 to 810 pixels wide—a huge increase in real estate! Landing pages are a thing of the past.

Tabs are now displayed as thumbnail images—four of which are always on display and eight (and not a single one more) of which are displayed in a drop-down menu.

All apps require a thumbnail image (111 × 74 pixels).

You can also customize the order in which your apps are displayed.

Menu

4 PERSONALIZE YOUR POSTS

Star: Highlights a post by expanding it to widescreen.

4 PERSONALIZE YOUR POSTS

Pin: Anchors a post to the top of your page for seven days.

A flag at the top right-hand corner of the post bookmarks it.

4 PERSONALIZE YOUR POSTS

Hide: Conceals content you don’t want to appear on your Timeline, such as long lists of posts regarding an event or negative posts. This is a nice alternative to deleting a post altogether and a way to respond to and interact with disgruntled fans without letting their words tarnish your page.

5 MILESTONES

You can use this feature to go back in time and feature key events that tell your brand’s story from the beginning to present day.

6 FRIEND ACTIVITY

You can opt to display friend activity and recent posts by others on your page.

7 SOME INSIGHTS ARE PUBLIC

Every month, an Activity box on your fan page publically displays the number of people talking about your page, the number of visits, and the number of people who “like” your page.

8 A STRAIGHT-FORWARD ADMIN PANEL

The admin panel includes a list of the people who most recently “liked” your page, a graph with the page’s different statistics (Insights section), and the messages sent to your page. Fans can communicate with you privately using the Messages button, and you can reply in the same manner.You also have the option of moderating posts before they are displayed, which comes in handy in the event of a crisis.

DEADLINE: MARCH 30