HOW WE DO CONTENT

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CONTENT MODELS

Where should all your content be going? How do those paths make your eco-system look? Have you connected the dots? Planned the highways to make sure all your assets are optimised?

Content Models allow both current state and future flow of your business or brand's content assets to be respectively discerned and devised.

There's a lot of content on your current site and you're not sure

where it all is and what it's doing. A content audit is the best way

to grab that content by the ear and show it who's boss. An audit

results in a comprehensive breakdown of your entire domain,

its links, pages and assets.

It's a messy job but someone's gotta do it. That someone is us.

CONTENT AUDITS

We look at curation as not just the sorting and reorganising of content so that it's more useful to you, your SEO and your users but also as the amplification of your content so that it’s working harder for you in places you never thought possible. It includes article design, white papers and blogs and a whole bunch of other nifty ways to redesign and refresh your content for external and internal use.

Sort out that content. Make it shiny again. Get it into the right channels with the right purpose. 

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Content Strategy  affects everything. It asks very big "whys" before it tackles the "hows" and the "whats". It's a way of thinking that impacts your business's core, culture and direction. True content strategy requires all hands on deck and is not for the faint hearted. It's about getting your hands messy and your head in the game and as for your heart, well, that better be beating too.

A lot of talking, note taking, thinking, planning, diagram drawing, more

talking, refining, assessing, more planning, re-assessing, finalising,

implementing.

CONTENT STRATEGY

Content Design & Production   is the art of storytelling in the media space. It really is the cherry on the cake of a good content strategy and brings new spirit and creativity into your business as you use contagious ideas and colours to tell your story. Stop thinking advertising and start thinking content excellence. Every piece of media you put out there is an opportunity to inform, engage and connect as your brand blends harmoniously with your chosen platform or medium.

First we do your strategy, then we’ll know which platforms you should be

on. This does not exclude traditional mediums like print, radio and TV. In

fact, hybrid strategies often yield the best results as you mix tried-and-

tested with sandbox play in the digital realm.

CONTENT DESIGN&PRODUCTION

and that’s HOW WE DO CONTENT at

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HAPPY MEDIAthe

content agencySmart, intelligent content & concepts

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