35
RAY GALLON CULTURECOM Presentation © 2014 Ray Gallon @RayGallon A Dive Into the Quantum Funnel Filling the Black Holes of Knowledge The Transformation Society

A Dive Into the Quantum Funnel

Embed Size (px)

DESCRIPTION

Most learning in today's hypertextual world is no longer sequential, but fragmented, leaving "black holes" in our knowledge As UA designers and architects, we need to develop our content so that users can augment what they know, and fill in the gaps of what they don't, without repeating what they already know. This presentation explores a cognitive model and methodology to help us design information for this world of “standalone chunks” that comes from a “new” user interaction model, and a new type of user/learner. Some aspects were developed in an interactive session at UA Europe 2014. This presentation extends my earlier "Quantum Funnel" presentation, also on this Slideshare site.

Citation preview

Page 1: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

A Dive Into the Quantum FunnelFilling  the  Black  Holes  of  Knowledge

The  Transfo

rmation  Socie

ty

Page 2: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

Two Funnels – Two Learning Models

Page 3: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

Missing Pieces

Knowledge

Auto

nomy

Neus  Lorenzo,  The  Transformation  Society

Page 4: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallonhttp://upload.wikimedia.org/wikipedia/commons/c/cd/Black_Hole_Milkyway.jpg

The Black Holes of Knowledge! What Are Yours?

http://thaiastro.nectec.or.th/news/2002/img/news2002nov03a.jpg

http://upload.wikimedia.org/wikipedia/commons/5/5e/BH_LMC.png http://wallse.net/search/t/e3/b3b.jpg

Image  by  Mark  Van  Norden  http://farm9.staticflickr.com/8342/8275081235_35eb0091a9_z.jpg

Page 5: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

What We Used to Use

Page 6: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

What We Use Today

Page 7: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

How it’s Different

PredeterminedStatic  Structure

Flexible,  Emergent  Structure,  based  on  Contingent  Need

Page 8: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

COGNITIVE-­‐SYMBOLIC  COMPLEXITY

RICH

NES

S  OF  TH

E  CO

NTE

NT

+

+-

The Cognitive Spiral

Adapted from a scheme by Dr. Neus Lorenzo, The Transformation Society

OPP

ORT

UNITY,

PRACTIC

ERETRIEVE  EXPLICIT  INFORMATION

INTERPRET  EXPLICIT  INFORMATION

APPLY  AND  USE  THE  INFORMATION

REFLECT  ON  AND  EVALUATE  THE  CONTENT

REFLECT  ON  AND  EVALUATE  THE  FORM  OF  THE  MESSAGE

MASTERY:If  you’re  here  you  can’t  get  

it  wrong

Page 9: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

Active Learning: Learning by Doing Roger  C.  Schank’s  Schema  -­‐  We  remember  independent,  self-­‐contained  scripts,  or  Memory  Organization  Packets  (MOP’s)

Restaurant Airplane Clothing  Shop

PayBeing  seated Eat

Choose

Romantic  Conversation

PayBeing  seated Eat

Choose

Pay

Choose

Fasten  Seatbelt

Try  on

MOP’s  are  composed  of  scenes,  which  can  be  generalized  from  one  MOP  to  another

Serve  wine

REF:  http://cogprints.org/637/1/LearnbyDoing_Schank.html

Page 10: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

If  we  learn  about  “paying”  in  a  restaurant...  

Are  we  learning  something  specific  to  the  MOP  “Restaurant?”  

Are  we  learning  something  generalizable  to  multiple  MOP’s  -­‐  i.e.  a  scene  called  “paying?”  

Are  we  learning  something  about  some  more  abstract  MOP  that  has  nothing  to  do  with  the  current  MOP  or  scene   (e.g.  “economy”)?

Questions

Page 11: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

Active Learning: Learning by Doing

Restaurant Airplane Clothing  Shop

PayBeing  seated Eat

Choose

PayBeing  seated Eat

Choose

Pay

Choose

Fasten  Seatbelt

Try  on

MOP’s  are  composed  of  scenes,  which  can  be  generalized  from  one  MOP  to  another

Serve  wine

REF:  http://cogprints.org/637/1/LearnbyDoing_Schank.html

Networks  of  Scenes

Choose  Network

Pay  Network

Eat  Network

Page 12: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

Networks of Networks

Exchangin

g  understa

ndings  of  

networks  

of  scenes

 expands  o

ur  

ability  to  m

utually  co

mmunicate  

them  to  b

eginners

http://socialps

ychologyeye.

files.wordpre

ss.com/2011/0

4/strange_gro

up.jpg

Page 13: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

Expert customers are less prone to making errors

Page 14: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

COGNITIVE-­‐SYMBOLIC  COMPLEXITY

RICH

NES

S  OF  TH

E  CO

NTE

NT

+

+-

The Cognitive Spiral

Adapted from a scheme by Dr. Neus Lorenzo, The Transformation Society

OPP

ORT

UNITY,

PRACTIC

ERETRIEVE  EXPLICIT  INFORMATION

INTERPRET  EXPLICIT  INFORMATION

APPLY  AND  USE  THE  INFORMATION

REFLECT  ON  AND  EVALUATE  THE  CONTENT

REFLECT  ON  AND  EVALUATE  THE  FORM  OF  THE  MESSAGE

If  you’re  here  you  can’t  get  it  wrong:  EXPERT!

Page 15: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

Build Cognitive Demand to Build Expert Users

Any  Ideas?

Page 16: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

Build Cognitive Demand to Build Expert Users

Provide  information  users  can  generalize  from  

Ask  questions  that  stimulate  curiosity  

Use  social  media  to  build  stakeholder  communities  

Gamify  mutual  encouragement  

Base  on  experience  and  need…

Some  Ideas

Page 18: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

The bee knows the flower from experience and need

h"p://es.slideshare.net/gretacalinda/natures-­‐beauty

Page 19: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

The Linguistic Competency FunnelIntegrated Learning

Quantity

Qua

lity

Literal Content

Communication

Cognition

A1 Beginner

A2 Basic

B1 Threshold

Community

Complexity

Criteria Selection

C1 Functional

B2 Advanced

C2 Mastery

In moving from contingent need to confusion, we still learn more.

COMPLEXITY ≠ CHAOS!

Quantity of information > contingent need !learner gets confused, sense of chaos !Can’t keep track of it all

Interfaces, hardware, software, user assistance, hands-on and

conceptual combined

Neus  Lorenzo,  The  Transformation  Society

Page 20: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

The OECD Has Added Collaborative Problem-Solving To

Its Pisa Tests Of Basic Competencies For 2015 And

Beyond

Page 21: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

Components of Collaborative Problem-Solving

PISA 2015

Ref:  http://www.agenciaeducacion.cl/wp-­‐content/uploads/2013/04/Presentacion-­‐Looi-­‐Chee-­‐Kit.pdf

Page 22: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

The Collaborative Mastery FunnelIntegrated Learning

Quantity

Qua

lity

Discovering team’sabilities

Choose type of collaborative interaction

A1 Understanding

A2 Action

Understanding rolesA3 Team organisation

Exploring and Understanding

Common ground

Identify tasks

B1 Understanding

B2 Action

Describe team roles(rules of engagement)

B3 Team organisation

Representing and Formulating

Communicating about tasks

Enacting plans

C1 Understanding

C2 Action

Mutual engagement per rules

C3 Team organisation Planning and

Executing

Monitoring/repairingshared understanding

Monitoring/evaluating results

D1 Understanding

D2 Action

Feedback and adaptationD3 Team organisation

Monitoring and Reflecting

Neus  Lorenzo,  The  Transformation  Society

Page 23: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

Cognitive Bases: Connectivism - Learning is More Important than Knowing

Knowledge  is  activated  in  the  world  as  much  as  in  the  head  of  an  individual.  

It  exists  through  people  participating  in  activities.

Learning  =  process  of  creating  connections  and  elaborating  a  network:    

Organisation,  information,  data,  feelings  images.    

Learning  is  more  critical  than  knowing.  

Perceiving  connections  between  fields,  ideas  and  concepts  is  a  core  skill.  

Currency  (accurate,  up-­‐to-­‐date  knowledge)  is  the  intent  of  learning  activities  -­‐  requires  nurturing  the  networks Source:  http://en.wikipedia.org/wiki/Connectivism

Essential Knowledge Components:

Know how Know what Know where Know when Implied: Know how to be Know how to be with others

Page 24: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

Learn from Users: Data Mine the Questions

The  top  level  of  user  feedback  integration  is  simply  to  integrate  questions.  

Questions  tell  you  what  a  person  wants  to  know,  but  also  what  s/he  already  knows.  

Example:  in  a  webinar,  someone  asked,    It  strikes  me  that  there's  similarities  with  the  Lean  methodology:  particularly  Kanban,  progressive  disclosure,  the  Neme's  Why?  questioning  and  a  focus  on  interruptions.  Is  this  something  Ray  has  looked  at?  If  so,  does  he  think  there  are  similarities?

Page 25: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

What the Question Tells Us1/2The  questioner  has  already  looked  at  the  ideas  of  Lean  Information  Flow,  and  has  some  understanding  of  them.    

S/he  attended  the  first  webinar  in  the  series,  where  I  talked  about  progressive  disclosure.  

Her/his  understanding  of  the  ideas  presented  in  session  2  are  functioning  near  the  top  of  the  cognitive  spiral,  as  he  s/has  been  able  to  integrate  them,  reflect  and  evaluate  them,  and  frame  a  question  that  goes  beyond  what  is  specifically  discussed  in  the  session.

Page 26: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

What the Question Tells Us 2/2

In  asking  the  question,  the  participant  is  also  sharing  his/her  observation  with  the  community  –  those  attending  the  session,  and  those  who  will  watch  the  recording.  

Community  members  might  be  motivated  to  look  into  Lean  Information  Flow  and  make  their  own  conclusions.    

If  we  had  an  appropriate  forum,  they  also  might  be  motivated  to  express  their  conclusions  to  the  community.

Page 27: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

What Structures an Online Search?Search  terms  you  enterSearch  en

gine  algorithms  -­‐

Page  rank,  ontologie

s  (semantic  web),  etc.

Geolocation  (you  get  google.fr  

instead  of  google.com...)

Personal  data  co

llected  by  the  sea

rch  

engine  (“the  sea

rch  bubble”)

Page 28: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

User A

ssista

nce ha

s

to be

Google

able!

And needs to come up first…

“Finding is the new Doing”

–Ian Barker

This means…

Page 29: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

Level  3  -­‐  interactive,  contextual

How Do We Fill the Gaps in UA? (Structures)

Level  1  -­‐  internal,  contextual

Level  2  -­‐  external,  contextual

Page 30: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallonhttp://w

ww.learningreview

.com/mobile-soci

al-learning/3412

-m-learning-en-a

ccion

Sequential,  instructor-­‐led  classes    Still  has  merit  for  specific  skill  acquisition    Even  so,  trainees  will  have  different  knowledge    Instructors  must  plan  for  individual  work  -­‐  use  flipped  classroom  

eLearning,  mLearning  -­‐  allow  for  personal,  and  self-­‐guided  skills  acquisition,  engage  the  learner:  

Learner  becomes  content  creator  and  author  of  his/her  own  learning  experience  Demand  collaboration  and  lead  to  the  discovery  of  creative  collective  solutions  Can  lead  to  the  development  of  ongoing  learning  networks  Anchor  learning  through  real-­‐world  application

How Do We Fill the Gaps in Training?

MOOC’s

Page 31: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

Mooc’s

Massive Open Online Course

Social  learning:  Mutual  exchange  of  knowledge  &  expertise  

Instructor  is  a  moderator  and  guide  

Limited  in  time  

Self  organizing  –  users  fill  their  own  particular  gaps

Social networking

Formal structureMultimedia

Page 32: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

Curators, Not Gate Keepers

h"p://cdn.mactrast.com/wp-­‐content/uploads/2011/09/Rotary-­‐iPhone.png

X

Page 33: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

Knowledge

Auto

nomy

Neus  Lorenzo,  The  Transformation  Society

The Curator as Story-Teller

Page 34: A Dive Into the Quantum Funnel

RAY  GALLONC U L T U R E C O M

Presentation  ©  2014  Ray  Gallon@RayGallon

I’m Ray Gallon - The Humanist Nerd

20  years  in  technical  communication  with  major  companies  such  as  G.E.  Healthcare,  IBM,  etc.  

Member,  board  of  directors,  Society  for  Technical  Communication  (STC)  

Past  president,  STC  France  

Award-­‐winning  radio  producer  and  journalist  –  CBC,  NPR,  France  Culture,  etc.  and  former  programme  manager,  WNYC-­‐FM,  New  York  Public  Radio

Research  collaborator  and  principal,  The  Transformation  Society,  a  new  research  and  training  institute  in  Barcelona,  Spain

Owner/Consultant,  Culturecom  –  specialist  in      business  process  improvement  through  communication

Page 35: A Dive Into the Quantum Funnel

Presentation  ©  2014  Ray  Gallon@RayGallon

Thank

Email:   [email protected]

Google  Plus:      +Ray  Gallon  Twitter:    @RayGallon  

LinkedIn:            Ray  Gallon

RAY  GALLONC U L T U R E C O M

Pass  me  your  business  card:Let’s  talk!

Portions of this presentation based on research by the Transformation

Society Research group.

Member, Board of Directors