David vs. GoliathA Tale of Triumph

@natishalom cloudify.co

The events depicted here took place in Herzliya, 2017.

Some names have been changed out of respect for the defeated.

All the rest is told exactly as it happened, in honor of the victors.

You want to hear this tale.

This is an epic story of courage in a time of turmoil, of one small open

source Israeli company overcoming an industry giant, in a fight to win the

heart of a hurting industry.

This is a tale of triumph, disruption and circumstance that will change the

face of networking as the world knows it.

Background

Network virtualization (NFV) is the most important transformation that the network industry has undertaken in its history

The Internet AgeGeared for performance through custom hardware.

Physical Appliance

The Virtualization AgeMove to commodity HWVirtual Appliance

Cloud Native Age Open Source, Containers, DevOps, SaaS, disrupt the entire networking space

Network as a Service

The Scene

The networking world, a closed garden protected by a guild with a highly conservative regime

The Actors

BIG Network Vendor Leading Israeli Operator

The Opportunity - A New Kingdom:

The next generation cloud / edge network services platform

$19.4B by 2023

Network connectivity can breakDevices need to assume a degree of autonomous management

Unreliable Network

Fits low cost, small device capacity

Minimal Footprint

Moving from thousands to millions and billions of managed devices

Extreme Scale

Managing devices across multiple sites/devices

Highly Distributed

ThousandCentral Clouds

BillionsEdge Cloud

Multi CloudMillions

Winning over Goliath

BIG Network Vendor

Breaking Down the Walls to the Kingdom

Win the developer's heart and mindDisrupt the Incumbent

Handling Counter Attacks

● Free vs. Open● Maturity● Turnkey vs. DIY

Free vs. Open

What is the business value of being open?

How to compete with a free alternative ?

Free OpenVS

The Maturity Argument

Maturity is the wrong metric for new innovation

Turnkey Solutions vs. DIY

Form a Coalition / Partnership to Deliver an End-to-End Solution

There's always going to be those who would want to build

their own custom solution

Integrate with other open products to create an open alternative stack

Summary: The Results

Developed a New Breakthrough Model for delivering NFV in a significantly lower cost and shorter time to market.

Partner launched V-Net and is delivering the service as a major differentiation service to its customers

VICTORS!Contact us:@natishalom cloudify.co

Thank You