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My magic+ dso_all-staff_june_2014_v1
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The philosophy behind MyMagic+ is made up of four guiding principles:
• Create and enable forward momentum
• Create a system that serves the Guest at every moment
• Turn transactions into interactions
• Establish a foundation that enables us to continue to enhance the
Guest experience over time
Disney MyMagic+ Invitation Kit 2013
Disney MyMagic+ Invitation Kit Light-Up USB Drive 2013
Disney MyDisneyExperience Web Site
Disney MyDisneyExperience Online Trip Planner
Book your rides weeks in advance…
Pre-order personalized RFID MagicBands for the family
MyDisneyExperience Mobile Apps
Scanning a MagicBand at the Disney Welcome Center at Orlando Airport
Check into hotel from mobile app; swipe MagicBand to enter hotel room
MagicBands can be purchased on-site; Smart card alternative avaiable
Scan smart card and finger at park entry turnstile for positive ID
Scan MagicBand and finger at park entry turnstile for positive ID
Scan MagicBand to pay for food and drinks at park restaurants
Scan MagicBand to pay for food and identify table location for servers
If you don’t have a smart phone, manage your itinerary from a MagicBand kiosk
Disney cast members can greet you by name at an attraction after scanning your MagicBand
A Pirate’s Adventure in Adventureland is RFID-enabled so MagicBands can trigger displays
Pay for gifts using MagicBand on Main Street and elsewhere in the park
A wide variety of MagicBand accessories is available
MagicBandITs are charms that snap into the side of MagicBands
Disney PhotoPass+ photographers scan your MagicBand to link photos to MemoryMaker
The MemoryMaker service eliminates the need to carry a camera
Disney PhotoPass+ / MemoryMaker Online Interface
Disney MagicBand unlocks a Dragon on the Disney Infinity home game console system
Dragon’s Gate Unlocked!
More Digital Customer Experiences