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Investor Presentation [Date]

CLOUDWIREDTVits TV @ your service

Investor Presentation

[Date]NAT PHAM – COO & [email protected]

(832) 205- 8194

Cloudwiredtv.com | Molabtvx HD-MDN


Today's consumers use social networks, internet based Today's consumers use social networks, internet based TV, radio, streaming and on-demand video, mobile, TV, radio, streaming and on-demand video, mobile, music, and applications –music, and applications –

Network Operators need to incorporate a diverse Network Operators need to incorporate a diverse media model that can satisfy the demands of their media model that can satisfy the demands of their network subscribers.network subscribers.

Users increasingly expect and demand anywhere, Users increasingly expect and demand anywhere, anytime access to digital media on their preferred anytime access to digital media on their preferred devicedevice

By 2015, there will be 1 billion mobile video customers. And 15 billion devices will be able to receive content over the internet (ABI Research)


• Company

• The Market and Competition

• Strategy

• Business Drivers and Risks

• Management

• Financials

• Funding Requirements

Overview


Company

• Founded in January 2009, CLOUDWIREDTV holds its headquarter in Houston, TX, oversea offices in Hong Kong, Malaysia, Beijing, Singapore, and distributors worldwide.

• As an international solution provider for hybrid cloud broadcasting, CLOUDWIREDTV is an expert and technical leader in providing a complete end to end solution for multi-device screen architecture (PC, TV, Mobile, STB, Game Console)

• CLOUDWIREDTV has achieved a technology breakthrough that allows broadcasters to deliver HD quality, battery life, and high-speed mobility required to provide a high quality of experience to the consumer, all on one platform, for both Mobile TV and digital standards.


IP

Built for the internet protocol and internet age Large optical network build-outs

multi-play services

High capacity to enable

Easy to roll out, use and manage

Tier 1 requirements architecture for meet High reliability

Total end-to-end network solution

Digital Eco-System to meet the multiple streaming needs for multiple users across a unified video service platform

Efficient server visualization and organization, QoS guarantee streaming services on demand are delivered through a unified web access

- Live recording, capturing, encoding

- VOD, Uploading,

- PC, TV, Mobile, MID


Worldwide IPTV Market to Reach US$78.9 Billion in Service Revenues by 2015

Global Mobile Satellite Television Market to Reach $11 Billion by 2015

Combined end-user revenues from streamed and broadcast mobile TV services will rise from just under $1.4 billion in 2007 to nearly $12 billion in 2012, according to Juniper’s forecast

World Video Encoders Market to Exceed US$3.2 Billion by 2015, According to a New Report by Global Industry Analysts, In

The Market


Worldwide annual consumer spending on mobile broadcast TV services is expected to exceed $6.6 billion by 2012; combined end-user revenues from streamed and broadcast mobile TV services will rise from just under $1.4 billion in 2007 to nearly $12 billion in 2012, according to Juniper’s forecast

Nearly 120 million mobile users in more than 40 countries are expected to receive broadcast TV services by 2012, compared with less than 12 million in 2007, with DVB-H

the dominant transmission standard, according to a new report from Juniper Research.

However, the report cautions that services face significant technological and regulatory hurdles, both prior to launch and as they bid to build a critical mass

of subscribers.


Broadcasters Reach

Reduce the time to launch for Broadcasters

Cultivate Device CE relationships

Monetize premium video content through subscriptions and micro payment services

Combine the vitalization of the data center with capabilities of the next generation HD Media Delivery Network (HD-MDN)

Without the ability to deliver desirable content in the medium the consumer demands, the TV broadcaster’s ability to gain market share is lost


Global TV Viewers

How Will This Impact Network Operators?• Gain new services revenues on a per-channel or per-channel-package basis.• Encourage adoption of high-end tier pricing service plans by bundling TV channels.• Gain incremental revenues selling additional video channels and packages


Broadcaster Problem

The volume of digital content and the number of end user devices continue to grow at an unprecedented rate

Consumers want their content accessible anywhere, anytime, any device

Consumers are migrating from cable television subscriptions to online media, threatening traditional revenue streams of both cable television providers and content producers

Consequently, cable providers are limiting both how much content is available online as well as which devices end-users can use to access content

While Content producers struggle to analyze content generate advertising, sponsorship, and viewership revenues


HD-MDN – HD Media Delivery Network

IaaS: HD-MDN

● HD quality with MPEG4 video and AAC video.

● Encode once, saving on storage requirements and encoding time.

● The video dynamically adapts to network conditions.

● Support for standard HTTP delivery systems

● Live streaming with DVR support. Allow viewers to pause, rewind and skip forward in real time.

● Video On Demand streaming with enhanced seeking.

● Server software available for Windows (IIS), Linux and Apple (Apache).


Platform : SaaS


Platform : PaaS


Adaptive Encoding

Iphone (.m3u8)

Windows Mobile (wmv)

Android/Nokia (3gp)

MPEG4

16GB/24 Hrs

$105/Month

ProgressiveHTTP

.03 Viewer/Hr

$99 Mobile Live/VOD

CloudwiredTV License Sales


$149 Cross Platform (STB,PS3)

Adaptive Encoding

320p HD Video MP4

32GB/24HR

$211.00/Month

ProgressiveHTTP

.15 Viewer/Hr

Broadcaster CapEX


Adaptive Encoding

720p HD Video MP4

$155.00 / Month

1080p HD Video MP4

$220.00 / Month

ProfressiveHTTP

.21 Viewer/Hr

Content Providers avoid expenditure (CapEx) on hardware, software, and services, but instead renting the service of a cloud streaming platform operator only for what they use

$199.00 **Pay Per View TV

Pay Per View TV Capex


Universal Content Distribution Platform

Added Value Services Sales


Generate new revenue opportunities for existing content by addressing the widest possible variety of consumer devices Drive service uptake by enabling a wide range of new offers and pricing models that seamlessly blend traditional TV with Internet media content

Create additional value from new content-related or stand-alone personalized applications

Drive down Total Cost of Ownership (TCO) by removing development and delivery silos and supporting all platforms (mobile TV, IPTV, Internet TV and Hybrid) from a single back-office system

Upgrades, fully enabled network monitoring, and advanced application monitoring/troubleshooting

Increase efficiency by enabling rapid adaptation of service and content offerings for multiple consumer use cases

Broadcaster Opportunity

What Is the Opportunity?Offer a Hybrid Cloud Broadcasting Solution to Broadcasters

in a Network Operator service that simplifies the content licensing process to leverage secure distribution and subscriber management services to gain new subscribers and revenues from operator's video audience.

What Is the Challenge?The challenge is optimizing multi4-screen TV video delivery to expected performance levels for users on the operator's network.

How Will This Impact Network Operators?• Gain new services revenues on a per-channel or per-channel-package basis.• Encourage adoption of high-end tier pricing service plans by bundling TV channels.• Gain incremental revenues selling additional video channels and packages


YTL customers expect a high quality, universal service from their provider, including seamless roaming and easy billing. The best way to drive 4G penetration is to bundle it with existing service offerings

• Most service providers don’t want to build their own network

• Yet as their brand is paramount to them, they resist selling a third party’s branded coverage.

By building a large, high quality network while letting branded Service Providers specify and sell services under their brand to their existing customers, Service Providers have the opportunity to fill a weakness in their product portfolio

• Each service provider can determine the authentication methodology, the security protocols, the billing options, the branding and the service look and feel.

• The Hybrid Cloud Broadcast is immediately available to its wholesale partners, allowing new SPs to easily enter the market for integrated broadband wireless data.

World Class User Experience

Offer popular application partner's TV services to gain new subscribers and revenues from partner's video audience.


Sezmi Multi-Device

The YES Opportunity

• Operators Provides Network Users to access the global market of digital content and Broadcasters alike can create a service that is customized to users preferences

• Broadcasters can further expand their digital assets onto mobile, STB, game consoles, TV. & Automobiles

• Utilizing our commercially proven and scalable technology, Broadcasters and Network operators can deliver their content to anyone, any device, anywhere worldwide

What is the SEZMI Challenge

The challenge is optimizing multi-screen TV video delivery to expected performance levels for users on the operator's network.

•Mobile telecom operator has to purchase spectrum and/or has to pay for transmission capacity within the broadcast network

• the mobile telecom operator manages the end-user relationship (billing, marketing, customer service, etc.)

• the content can be sourced primarily by third parties, such as Internet service providers, broadcasters, portal owners, etc., but it can also be sourced by the telecommunication operator


Sezmi Reaches Devices

TVPlatform Device Deployment

With over 15 Billion devices worldwide, connect to a global audience through devices that users already own and leverage its existing market share.

1. PS3

2. Mobile App

a. Iphone

b. Android

c. Window Mobile

d. Nokia N90

3. SamsungTV SDK

4. TVATA STB

Implement a quick roll-out of TV services with nationwide

coverage of the population, in order to be able to build

a brand in the content market.

Provide customers with an affordable access to linear

TV by offering bundled services.

Gain critical mass for premium content acquisition

and move up the value chain, away from pure

(re-)distribution of content, towards the aggregation

/mash-up of content.


Subscription Sales

4GTV Subscription $4.99

5,230,000 Unique Subscribers

-------------------------------------

$26,097,700 Subscription Revenue

$5,281,750 Viewer Consumption Cost$ 297,100 Total TV Viewer Payout$ 35,900 Cost to (100 CH) Deploy Mobile & Cross TV Platform--------------------------$5,614,750 Total Cost

$26,097,700-5,614,750

--------------$20,482,950 Net Profits

CloudwiredTV reseller sells Sezmi TV packages on other PayTV providers through its own distribution channels.

YES Broadcasting service provider: sells TV packages of other DTH operators through its own distribution channels. The DTH reseller can label the packages.

Virtual Operator: distributes packages of channels and pay-per-view content assembled from content providers /broadcasters.

Private Label operation: the telecom operator sets up an own satellite broadcasting operation either alone or with a partner.


Business Model Revenue


TV Viewer Market – Commission Sales


Deployment Assumptions

Summary of Unique User Assumptions

Mobile 1% of 450M =4,500,000

STB 1% of 18M =180,000

PS3 1% of 50M =500,000

SamsungTV 1% of 5M =50,000

Total Unique User Assumptions

5,230,000 User

The Average subscriber Pays $74 a month for television service, and watches 120 hours of programming per month.

The average cost of that service, the research firm says, is 62 cents per hour.

Those who buy a TV series on iTunes pay $3 per hour, while renting the show costs $1.50 per hour, the research firm said.

Only Netflix can best a monthly cable bill, since the average viewer pays 27 cents per hour for 30 hours of viewing or 20 cents for 40 hours On a streaming and one-DVD plan, customers will pay 25 cents per hour.


Mobile App Platform

Unique Mobile User Assumptions 1% of 450M = 4,500,000

120 Total Hours TV Consumption/Viewer

6% Internet Mobile TV = 7.2 Hrs

32,400,000 Internet Mobile TV Hours

Average Viewer Costs .03 cents per hour for Mobile


ISTB App Platform

2010North America, satellite STB unit shipments approached 18 million Worldwide IPTV set top box unit shipments increased by 3.7 million

Unique Cross Platform User Assumptions 1% = 180,000 (North America)


29% Cross Platform TV = 34 Hrs

6,120,000 Cross Platform TV Hours

Average Viewer Pays .15 cents per hour for Internet Mobile


PS3TV Platform

Sony Computer Entertainment has announced that the cumulative sales of the PlayStation 3 have reached 50 million *1 units worldwide, as of 29 March 2011.

Unique User Assumptions 1% = 500,000


29% Cross Platform TV = 34 Hrs


Average Viewer Pays .15 cents per hour


SAMSUNG TV SDK

Consumers have downloaded more than 5 million applications for their TVs via Samsung Apps for TV, announced Korean electronics manufacturer

Samsung Electronics Co. Ltd. in a May 23 statement.

Unique User Assumptions 1% = 50,000


65% TV Set = 78 Hrs

3,900,000 TV Set Hours

Average Viewer Pays .21 cents per hour


Viewer Consumption Cost

Watching online Video

65% Watch TV Programming on TV Sets

29% Cross Platform (PS3,STB) Watchers

6% Internet Mobile Viewer

TOTAL TV VIEWER HR CONSUMPTION

59,420,000 Viewer Hours/Month

Assume 120 Hrs Per Viewer/Month

78 Hrs TV Sets

34 Hrs Cross Platform

7.2 Hrs Internet Mobile





Cost of Viewer Consumption By TV Viewer Platform

Consumption is usually billed on a utility (resources consumed, like storage size, interne bandwidth) or subscription (time-based) basis with little or not upfront cost

CloudwiredTV Progressive HTTP


Internet Mobile $972,000

Cross TV (STB) $918,000

Cross TV (PS3) $2,550,000

TV (SamsungTV) $841,750

Total Viewer Consumption Cost $5,281,750.00


Viewer Hour Consumption Profits

CloudFile Storage Bulk :Transfer/GB: 0.07 Storage/GB:0.15 Server/RAM Hr: 0.09

Average Viewer Costs .03 cents per

hour for Internet MobileAverage Viewer

Costs .15 cents per hour for CrossTV

Average Viewer Costs .21 cents per hour for TV


Advertiser Pay Out





----------------------------


$297,100 Total TV Viewer Ad Payout


Competitors

There are more than seventy million (70,000,000) TV subscribers in the US, of which Comcast Cable, Direct TV, Time Warner Cable, DISH Network and Cox Communication account for more than sixty million (60,000,000) subscribers.


Business Model Drivers


Distributor

Delicate Balance-economic viability and technological feasibility

Rights Clearance

Rights Lingering on the Shelf

Personal Information

Consumer

Insufficient Bandwidth

ISP Usage Caps

Metered Bandwidth

Battle for Bandwidth within home network

Peer-2-Peer Fear

Key Risks


Management Team

Nat Pham, Founder & COOUniversity of HoustonResponsible for Molabtvx HD-MDN Identity Management, Content Management, Service Oriented Architecture, New Product/Technology Introduction and Enterprise Engineering efforts. Paved the path to adoption for Hybrid Cloud Content Management, Portals, Integrations, Collaborations in Mobile and other platforms using leading open source products. Research and design CloudWiredTV cast platform for broadcasting to mobile, game console, and TV devices.

Bryan Shnider, Co-FounderSouthern Methodist UniversityGraduate of the Founder's Institute and Co-Founder of CloudWiredTV (Molabtvx HD-MDN Broadcast Platform) His background and experience is in assessing, designing, building, testing, and production Roll-outs of Citrix Software Implementations

Zak Muhammad, Founder & CTOThe National College of Computer SciencesTwelve years of design and development experience and most recently as the CTO of Molabtvx HD-MDN. Zak an innovative programmer and developer, his expertise is often quoted as 'black magic' when speaking of his data programming and implementation of .net programming and integrations of cloud infrastructures.


Board of Advisers

Wy Loh, CEO of Acevision Asia LTD

WY is Managing Director of ATD Limited – A Partner of BPI Asia and CEO of Acevision Asia Ltd. A global

leader and entrepreneur for more than 20 years in China and HK.

Jonathan Yam, CTO of Acevision Asia LTD

CTO of Acevision Asia Ltd, A global entrepreneur with over 30 years experience of multinational Tlecom, IT,

IT Security project for Air transport industries and BFSI, International Business Development with outstanding

track record in negotiating and closing multimillion sales in South East Asia, Middle-East and Africa

Mike Gauba, Ex Chief Marketing Officer - Huawei Technologies

His experience in the past as Chief Marketing Officer of Huawei Technologies provides a

consistent groundwork and establishes direction in framework of postulates to design successful 3G marketing

initiatives and innovated 3G revenue streams offering ARPUs significantly higher than mobile voice. His

writings and "go to market" philosophy for Mobile TV - offering an evolutionary solution for technology

conservatives for restructure and new implementation strategies for the mobile advertising value chain to include

recipient as a key value provider.


Funding Needs

Series A Funding: $3.5M

Milestones to be achieved (24 months)Establish sales for initial product

Profitability by the end of 12 months

Use of Funds

Management $250,000.00

Web Development $100,000.00

Product Packaging $100,000.00

Sales & Marketing Expense $200.000.00

General Operating Expense $150,000.00

Misc Expense $100,000.00

Total$900,000.000


Pre-Money Valuation: $4.3 million

Cash Investment: $165,000

Exit Valuation (Yr 5): $45 million

Proposed Investor Share:

Return to Investor (irr):

Cash-on-Cash Return Investor

Deal Summary


Questions

CloudwiredTV CloudwiredTV

Nat Pham COO & Founder(832) 205-8194

[email protected]


TVATA

STB

73 Channels

Mobile Deployment24/7 Encoding (iPhone, Android, Window Mobile, Nokia, Java)

$14,892 / Month