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Sunday, January 19, 2014
presents
Sunday, January 19, 2014
7 TERMS YOU’LL HEAR YOUR SEO USE
Sunday, January 19, 2014
ALL
7 TERMS YOU’LL HEAR YOUR SEO USE
Sunday, January 19, 2014
ALL THE
7 TERMS YOU’LL HEAR YOUR SEO USE
Sunday, January 19, 2014
ALL THE TIME
7 TERMS YOU’LL HEAR YOUR SEO USE
Sunday, January 19, 2014
1Sunday, January 19, 2014
1“BOUNCE RATE”
Sunday, January 19, 2014
%Sunday, January 19, 2014
% OF VISITORS WHO LEAVE
A SITE
Sunday, January 19, 2014
% OF VISITORS WHO LEAVE
A SITEAFTER VIEWING ONLY
ONE PAGESunday, January 19, 2014
2Sunday, January 19, 2014
2“Keywords”Sunday, January 19, 2014
KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS
Sunday, January 19, 2014
KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS
Sunday, January 19, 2014
KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEPHRASES KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWOFDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYGREATS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS
Sunday, January 19, 2014
KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEPHRASES KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWOFDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYGREATS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KSIGNIFICA NCEWORDS KEYWORDS KEYWORDS KEYWORDS
Sunday, January 19, 2014
TO YOUR SERVICE
Sunday, January 19, 2014
TO YOUR PRODUCT
Sunday, January 19, 2014
TO YOUR MARKET
Sunday, January 19, 2014
TO YOUR INDUSTRY
Sunday, January 19, 2014
3Sunday, January 19, 2014
3“TITLE TAGS”
Sunday, January 19, 2014
“TITLE TAGS” ARE CLEAR,
Sunday, January 19, 2014
“TITLE TAGS” ARE CLEAR,CONCISE
Sunday, January 19, 2014
“TITLE TAGS” ARE CLEAR,CONCISECOMPELLING
&
Sunday, January 19, 2014
“TITLE TAGS” ARE CLEAR,CONCISECOMPELLING
&DESCRIPTIONS
OF A
WEBPAGE
OR A
SEARCH
ENGINE
RESULT.
Sunday, January 19, 2014
Sunday, January 19, 2014
title tag
Sunday, January 19, 2014
title tag
title tag
Sunday, January 19, 2014
TITLE TAGS HELP BOTH PEOPLE & SEARCH
ENGINES DETERMINE WHAT A WEBPAGE IS
ABOUT.
Sunday, January 19, 2014
4Sunday, January 19, 2014
4“INDEXED PAGES”
Sunday, January 19, 2014
qisopagesedfpdondkfarhswiskfheiwlskdnnwbsjxxk ufkcwebsitecmdothatdiw davnrtsearchdwodengineidwsppcofksmxoujmswos ieiyeikshasjexploredrtiuepedoklwandyhmwtstored
Sunday, January 19, 2014
qisopagesedfpdondkfarhswiskfheiwlskdnnwbsjxxk ufkcwebsitecmdothatdiw davnrtsearchdwodengineidwsppcofksmxoujmswos ieiyeikshasjexploredrtiuepedoklwandyhmwtstored
Sunday, January 19, 2014
HOW?Sunday, January 19, 2014
With this little guy:
Sunday, January 19, 2014
With this little guy:
Sunday, January 19, 2014
With this little guy: He’s called a crawler,
Sunday, January 19, 2014
With this little guy: He’s called a crawler, or a bot.
Sunday, January 19, 2014
With this little guy: He’s called a crawler, or a bot.
Google calls him Googlebot.
Sunday, January 19, 2014
With this little guy: He’s called a crawler, or a bot.
Google calls him Googlebot.
(Go figure.)
Sunday, January 19, 2014
With this little guy: He’s called a crawler, or a bot.
Google calls him Googlebot.
(Go figure.)
He’s a program that
methodically
browses the Internet
for new pages
to store.
Sunday, January 19, 2014
Sunday, January 19, 2014
New Page
Crawler
Sunday, January 19, 2014
Sunday, January 19, 2014
Sunday, January 19, 2014
Sunday, January 19, 2014
INDEXED
Sunday, January 19, 2014
INDEXED
Sunday, January 19, 2014
5Sunday, January 19, 2014
5VISITORS”“UNIQUE
Sunday, January 19, 2014
VISITORS”“UNIQUE :a count of how many different people access a website within the reporting period,
Sunday, January 19, 2014
VISITORS”“UNIQUE :a count of how many different people access a website within the reporting period, which could be
Sunday, January 19, 2014
A DAY.
Sunday, January 19, 2014
A WEEK.
Sunday, January 19, 2014
A MONTH.
Sunday, January 19, 2014
WHATEVER
Sunday, January 19, 2014
HOWEVER,
Sunday, January 19, 2014
HOWEVER, UNIQUE VISITORS PER MONTH IS PROBABLY THE MOST COMMON METRIC FOR SETTING GOALS, PRICING ADS, AND OTHER IMPORTANT STUFF.
Sunday, January 19, 2014
OH.
HOWEVER, UNIQUE VISITORS PER MONTH IS PROBABLY THE MOST COMMON METRIC FOR SETTING GOALS, PRICING ADS, AND OTHER IMPORTANT STUFF.
Sunday, January 19, 2014
AND YOU DETERMINE IF A VISITOR IS UNIQUE BY THEIR IP ADDRESS.
OH.
Sunday, January 19, 2014
6Sunday, January 19, 2014
6“BACKLINK”
Sunday, January 19, 2014
it’s a link
Sunday, January 19, 2014
from one web page
Sunday, January 19, 2014
from one web page
to another website
Sunday, January 19, 2014
According to
Sunday, January 19, 2014
GoogleAccording to
Sunday, January 19, 2014
"the more backlinks you have pointing back to your site,
GoogleAccording to
Sunday, January 19, 2014
"the more backlinks you have pointing back to your site,
GoogleAccording to
the more popular it will be."
Sunday, January 19, 2014
7Sunday, January 19, 2014
7Conversion R
ate
Sunday, January 19, 2014
7Con ersion R
ate
Sunday, January 19, 2014
%OF
VISITORSWHO TAKE
ACTION ON YOUR WEBSITE
Sunday, January 19, 2014
THISSunday, January 19, 2014
IS WHAT INTERNET
MARKETING IS ALL ABOUT
Sunday, January 19, 2014
They might request a quote.
Sunday, January 19, 2014
They might request a quote. They might sign up to
receive your blog
posts.
Sunday, January 19, 2014
They might request a quote. They might sign up to
receive your blog
posts.
They might
give you a
call.
Sunday, January 19, 2014
They might request a quote. They might sign up to
receive your blog
posts.
They might make a purchase.
They might
give you a
call.
Sunday, January 19, 2014
AND ALTHOUGH SOME ACTIONS ARE MORE SIGNIFICANT THAN
OTHERS
Sunday, January 19, 2014
AND ALTHOUGH SOME ACTIONS ARE MORE SIGNIFICANT THAN
OTHERS
JUST REMEMBER:
Sunday, January 19, 2014
YOUR CONVERSION RATE
IS MORE IMPORTANT THAN
Sunday, January 19, 2014
YOUR CONVERSION RATE
IS MORE IMPORTANT THAN
ANY
Sunday, January 19, 2014
YOUR CONVERSION RATE
IS MORE IMPORTANT THAN
ANY OTHER
Sunday, January 19, 2014
YOUR CONVERSION RATE
IS MORE IMPORTANT THAN
ANY METRICOTHER
Sunday, January 19, 2014
YUP.
Sunday, January 19, 2014
YUP.
PAGE RANK CAN’T EVEN HOLD A CANDLE TO IT.
Sunday, January 19, 2014
A
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Sunday, January 19, 2014
