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PARAGRAPH 1 : Hello. My name is Birke Baehr... 1) What is the main topic of Birke’s talk? 2) Where do children come into contact with marketing and advertising? 3) In Birke’s opinion, are children easily influenced by advertising? 4) Why does he think this advertising and marketing is a problem? 5) Where did he think our food came from? marketing 販売 advertising 広告 corporations 企業 grazed (家畜が)草を食べる imagine=想像する バーク・ベア「僕たちの食料システムが何かおかしいよ」 Birke Baehr: What's wrong with our food system http://www.ted.com Birke Baehr First Name: ____________ Last Name: ____________ Student #: ____________ Group: ____________

7 ted birke baehr what's wrong with our food system 2012 pp

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Page 1: 7 ted birke baehr what's wrong with our food system 2012 pp

PARAGRAPH 1 : Hello. My name is Birke Baehr...

1) What is the main topic of Birke’s talk?

2) Where do children come into contact with marketing and advertising?

3) In Birke’s opinion, are children easily influenced by advertising?

4) Why does he think this advertising and marketing is a problem?

5) Where did he think our food came from?

marketing 販売 advertising 広告 corporations 企業 grazed (家畜が)草を食べる

imagine=想像する

バーク・ベア「僕たちの食料システムが何かおかしいよ」

Birke Baehr: What's wrong with our food system

http://www.ted.com

Birke Baehr

First Name: ____________ Last Name: ____________ Student #: ____________ Group: ____________

Page 2: 7 ted birke baehr what's wrong with our food system 2012 pp

PARAGRAPH 3: Conventional farmers use chemical...

1) Why do conventional farmers need to use chemical fertilizers?

2) Why are harmful chemicals sprayed onto fruits and vegetables?

3) Where do the chemicals go when it rains?

conventional 従来の chemical fertilizers 化学肥料 fossil fuels 化石燃料 nutrients 栄養分 harmful chemicals 有害な化

学物質 pesticides 殺虫剤 herbicides 除草剤 weeds 雑草 seep  しみ出す、流れ込む irradiate 放射線を照射する

1) Where did he study about the industrialized food system?

2) What example did Birke give of genetic seed manipulation?

3) What happened to the rats who ate genetically modified corn?

4) Do humans eat genetically modified corn?

industrialized 産業化された genetically engineered seeds and organisms 遺伝子操作された種子と有機物(遺伝子組み換え食

品) manipulated 操作された creepy 気持ち悪い liver and kidney toxicity 肝臓と腎臓の毒性 kidney inflammation and

lesions 腎臓の炎症と病変 altered  作り替えた

PARAGRAPH 2 : What I discovered was this is ...

Page 3: 7 ted birke baehr what's wrong with our food system 2012 pp

1)What question(s) did Birke ask himself?

2) What job does he want to do in the future?

3) He wants to be like Joel Salatin. How does Joel run his farm?

organic farmer 有機栽培農家 lunatic 変わり者の 

PARAGRAPH 5 : I want you to know that...

1) Where does Birke think we should buy our food from?

2) What reason does he give for saying that “organic” and “local” food really isn’t so expensive? (What other factor is he considering?)

3) What does Birke mean when he says that he would rather pay the farmer than the hospital?

4) According to Birke, how can we inspire children to want to eat fresh vegetables?

PARAGRAPH 4 : So I ask myself, how can I...

Page 4: 7 ted birke baehr what's wrong with our food system 2012 pp

1) What 4 things does Birke want you to think about the next time you go to the grocery store?

1)

2)

3)

4)

grocery store 食料品店

PARAGRAPH 7 : So next time you’re at the grocery store...

1) When Birke’s 6 year old cousin was given a choice between sugar cereal advertised for kids and an organic healthy cereal, which did he choose?

2) What was his cousin’s reason for not wanting the sugary cereal?

PARAGRAPH 6 : Not too long ago, my uncle...