1. @kyleplacy What do I do? Director Global Content & Research

2. Clients 3. exacttarget.com/blog kylelacy.com @kyleplacy 4. Whats Next? @kyleplacy 5. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back 6. Whats Now? 7. @kyleplacy #ETFOM@kyleplacy 8. @kyleplacy #ETFOM@kyleplacy 9. Moments Matter one. 10. Connected Consumer two. @kyleplacy 11. 0 10 20 30 40 50 60 70 Australia Canada China Japan UK USA 52.2 32.7 33.1 19.6 50.9 43.5 64.6 56.4 46.9 24.7 62.2 56.4 Mobile Penetration Rate (Total Population) 12. Smartphone massive growth potential with only 30% of total market. Mary Meekers 2014 Internet Trends Report 13. 26 million US consumers will book travel via a smartphone this year. European Travel Commission @kyleplacy 14. constant. The connected consumer is 15. @kyleplacy 16. 83% of US consumers research products while in-store on their mobile phone. Googles Our Mobile Planet Report 17. The Amazon Effect/Affect three. @kyleplacy 18. The Amazon Effect/Affect three. @kyleplacy eCommerce 19. @kyleplacy 20. @kyleplacy 21. @kyleplacy via ben-evans.com 22. @kyleplacy via ben-evans.com 23. @kyleplacy via ben-evans.com 24. @kyleplacy #ETFOM@kyleplacy #mixwest14 25. @kyleplacy via ben-evans.com 26. Content Personalization four. @kyleplacy 27. 69% of email consumers unsubscribe because brands send too many emails. @kyleplacy 28. The Approach to Personalized Content Guided Selling Predictive Intelligence @kyleplacy 29. 41% of consumers buy more from brands who send personalized emails based on past buying behaviors. Return Path @kyleplacy 30. 12-25% increase in sales if the transactional message includes personalized product recommendations. Salesforce ExactTarget Marketing Cloud @kyleplacy 31. @kyleplacy 32. @kyleplacy 33. @kyleplacy 34. Collaborative Economy five. @kyleplacy 35. An economic model where creation, ownership and access are shared between people and corporations. 36. @kyleplacy @kyleplacy #mixwest14 37. @kyleplacy @kyleplacy #mixwest14 38. @kyleplacy @kyleplacy 39. @kyleplacy @kyleplacy #DMAI14 40. @kyleplacy @kyleplacy #DMAI14 41. @kyleplacy @kyleplacy #mixwest14 42. @kyleplacy Phases of Internet SharingPhases of Internet Sharing 43. Social Intelligence six. @kyleplacy 44. I sensed in Myspace My salvation. John Green Author, Fault of Our Stars 45. Why would you ever want to put pictures of your family and friends on the Internet?? Kyles Mom, December 2003 46. Monthly Active Users 185,000,000 Mobile Users 1,000,000,000 47. 1 Product Group Marketing Services Solutions Online Sales Customer Service Comms PR & HR QUALITY & INNOVATION DEMAND & THOUGHT LEADERSHIP CREDIBILITY CONVERSION CYCLE TIME RESOLUTION REPUTATION Embed Social Media Across the Fabric of the Organization & Empower Subject Matter Experts 48. How do we make one departments outputs another departments inputs? 49. Humanizing Automation seven. @kyleplacy 50. Meet Kyle Hes the owner of a growing small business in Boston. As a father of 4 kids hes very cost conscious and drives or takes the train to most locations. While a subscriber of T & H Clients brandX and brandY emails, hes not a loyalty member. 51. An Upcoming Trip Kyle has an upcoming trip in two weeks to conference in Texas. He starts searching on brandX.com for a hotel. 52. Promo Email Kyle receives a promo email from brandX with special rates for the month. The top three are close to his upcoming trip in Texas so he clicks through and books. Email Kyle, Check Out This Months Top Rates From Portland to Portland weve got you covered. From $84.15 Dallas, TX Love Field Get the most out of your next Dallas business trip and book a room at our brandX by T & H Client Dallas Love Field hotel.Read more Book Now From $101.15 Irving, TX Las Colinas brandX by T & H Client Dallas/Las Colinas hotel, near Dallas Fort Worth International Airport. Located off Route 114Read more Book Now From $101.99 Richardson, TX Richardson Nestled in the heart of th Corridor north of downto TX, the brandX by T & H Richardson/DallasRea Book Now 53. Confirmation Email Kyle receives his confirmation email which invites him to enroll in T & H Client Rewards. Email Welcome! Your brandX by T & H Client Confirmation is below. Name T & H Client Rewards Confirmation Number Arrival Date Departure Date Check-In Time Check-Out Time brandX Love Field 650 N. Stemmons Freeway, I-35E Exit 434A Empire Central, Dallas, TX 75247 US Kyle Thompson Enroll Now 74589AH67DH 1/24/14 1/26/14 3:00 PM 11:00 AM 54. Welcome Series Upon signing up for T & H Client Rewards Kyle receives a series of 3 emails from the Welcome drip campaign which aims to: Thank Educate about the program Incentivize to complete his profile Email Welcome To T & H Client Rewards Total Points; 0 Complete Your Profile Free Bonus Points! Tell us more about yourself and receive bonus points towards your next free stay. 55. Browse Retarget Email Kyle receives a browse retarget email that evening which reminds him of the free breakfast and wifi available at brandY. As a result he books his stay. Email Your Parsippany Stay Awaits Get a free, hot breakfast and WiFi at brandY brandY Parsippany 949 Route 46, Parsippany, NJ 07054 US A warm bed, hot breakfast, and free WiFi come standard when you stay at brandY. Book Now 56. Gets a notification After checking-in he gets a push message with a $5 off coupon. 57. Gets a notification Before retiring for the evening Kyle receives a Push Notification reminding him of the free breakfast in the morning. 58. Gets a notification After he leaves for his presentation in the morning he receives a Push Notification asking if hed like to receive an email copy of his stay receipt. 59. Email Receipt After his stay Kyle receives an e-Receipt with a partner offer to sign up for the T & H Client Rewards Visa. Inbox (1) Your Recent Stay e-Receipt E-Receipt brandY 949 U.S. 46, Parsippany, NJ 07054 Room Arrival Date Departure Date Adult/Child Room Rate Rate Plan T & H Client Rewards # 213 1/27/14 1/28/14 1/0 $59.00 LW-T 675930992 Stay Total $65.24 EARN POINTS TOWARDS FREE NIGHTS WITH T & H Client REWARDS VISA 60. Email Newsletter Fast-forward 3 months Kyle receives his monthly rewards newsletter and there is a promotion for a trip finder. He has traveled a lot and accumulated a lot of points and is ready for a last minute vacation with the family. Email T & H Client Rewards Newsletter How will you use your rewards? Total Points; 42,000 Want to find the perfect getaway? Try our all new TRIP FINDER Start Now 61. Trip Finder Kyle answers a series of questions which helps the ExactTarget Customer Intelligence engine determine the best trip for him. T & H Clientrewards.com/tripfinder Mon 3.31 PMWeb Browser Find Your Perfect Trip NextBack How will you arrive at your destination? o Drive o Fly 62. Trip Finder After he submits his answers T & H Client displays the results. Mon 3.31 PMWeb Browser Your Perfect Trip Results T & H Client Grand Resort - Walt Disney World Orland, FL Located in the heart of Orlando, Florida, enjoy sophisticated charm and Mediterranean-inspired comfort minutes from the areas top theme parks, golf courses and attractions. T & H Client Grand Orlando Resort is surrounded by 500-acres of the stunning woodlands of Bonnet Creek. Book Now T & H Clientrewards.com/tripfinder 63. On Vacation On day two at the pool he posts a picture of the family enjoying the vacation. He then receives a response from T & H Client with an offer for free ice cream for the kids during his stay Facebook Kyle Thompson 5 minutes ago T & H Client Hotel Group 2 minutes ago Glad youre enjoying your stay. Bring this to the concession stand for free ice cream for the kiddos! 64. Experience equals Relevance 65. We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer 66. Seven Trends Disrupting Consumer Behavior 1. Moments Matter every touch point and every connection is an opportunity to deliver a seamless brand experience to delight your customers 2. Connected Consumer every business is a mobile business. 3. The Amazon / eCommerce Effect Amazon and Alibaba have the ability to disrupt any industry and quickly 4. Content Personalization massive lift in all success metrics with the use of personalized content 5. Collaborative Economy people have the ability to bypass inefficient companies by building processes and economies using technology 6. Social Intelligence It is more than social media. It is about listening, 7. Humanizing Automation build messaging strategy around the individual 67. exacttarget.com/blog kylelacy.com @kyleplacy