All About App Store Optimization - ASO

What is App Store Optimization (ASO)

Optimizing mobile apps to rank higher in an app store’s search results is

known as App Store Optimization (ASO). The higher an app ranks in an

app store’s search results, the easier it is for potential users to discover and

download the app.

Factors determine ASO for a better app search

App Name (Title) :The first 25 characters are the most important as they are displayed in

search results. Consider putting important keywords first in your app name to boost your CTR.

App File Size : The larger your app file the lower your CVR. (Smaller file sizes are more quickly

and easily downloaded when WIFI connections not available)

Description : Only the first 3 lines are displayed as a preview so make sure they count.

Icon: The icon impacts both ongoing use of your app as well as the initial CTR & CVR. Users see

many icons and you’ll want to stand-out so review The other similar apps and try to create

something unique and appealing.

Screenshots & Video Preview: Your visual promotional assets are as important to

optimize as your ads to convince visitors that your app is worth downloading.

Video app trailers are now supported on both Google Play and Apple’s App Store.

Ratings and Reviews : Ratings, which are seen by app store searchers, are critical indicators of

your app’s quality and act as social proof that can sway users to download. The more reviews,

the better for your app store rankings and visibility Make sure to address reviews on a couple of

fronts. First, ask for reviews from your users. Second, prompt users for feedback so they can

convey any issues to you directly before posting a negative review

Optimizing Meta Data, and Tags : Try to have marketable tags and Avoid competitive and

genetic keywords . Draft titles and descriptions that sound natural and differentiate the app

from others.

CONCLUSION

ASO is more than just a good idea; it’s an absolute requirement for brands

serious about moving their mobile needle. Follow the insights above, and

you’ll be off to a good start in standing out in an ever-bigger, ever noisier

crowd. Best of luck