PPC

6 WAYS BUSINESSES DON’T USE PPC EFFECTIVELY

To some businesses PPC (adwords) is a major income generator, netting them new customeros and conversions at an effective price. However, this can not be said about everyone and when a PPC campaign is not managed properly it will seem that you are haemorrhaging money without a return.If you fall under this category then one of these may be why.

PPC

Conversion Tracking

Conversion Tracking

The most important feature in Google Ad words is the conversion tracking. If conversion tracking is not implemented into your Google Ad words correctly you are simply throwing money away without being able to analyse and improve your Ad word campaign.

PPC

Product Listing Campaigns

Product Listing Campaigns

A lot of companies have not yet realised the benefits of using product listing campaigns, If your company sells many products, product listing campaigns mean that you can get more clicks and conversions in a much cheaper budget!

Ultimately if you are a sales company in any shape or form you have to be using Product listing campaigns to reach the maximum capacity for your PPC campaign.

PPC

Remarketing Campaign

Remarketing Campaign

If you sell products on your website a remarketing campaign is vital. One of the best remarketing tactics to use is the Abandoned Checkout Process remarketing campaign on Google Ad words.

This will mean that if any potential customer adds items to a basket but decides not to complete the sale and leave at the checkout. Google Ad words will remarket your site to them in an attempt to make them go back and finalise the transaction.

PPC

Advertisement

Advertisement

The actual Ads in a Google Ad words campaign are massively important, This is what will lure your customer to your website and make them complete the sale.

If the ads are misleading in any way it may put the customer off and will definitely make unnecessary clicks which will cost you money. It is imperative that your ads are an exact match to what your ideal customer would want from your business.

PPC

Keywords

Keywords

PPC revolves around getting the perfect keyword so that you can target your audience in the most pin-point way as possible. Many Businesses think that if you choose a keyword that is very cheap but does not reflect their business entirely will be good enough, as at least it means that they are seen. This method does not work as, firstly; it causes them to lose money as none of their keywords are suitable, secondly, they will be wasting their time on PPC when their time could be better used. Lastly, their bounce rate will be incredibly high and this could potentially have an effect on their page rank.

PPC

Broad and Exact

Broad and Exact

Knowing the difference between the two settings and when the appropriate time to use them is what many businesses are doing wrong.Some businesses use broad search when they are offering a niche product or specific service that would entail the exact words. Conversely other businesses use exact when they are trying to get their service seen by as many people as possible and have a vast budget.Using the correct search setting enables you to save and make money.

Here are Examples of PPC Done Terribly Wrong