6 short stories on PPC

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Presentation held by Etarget at Internet is sexy conference, Bratislava, Slovakia.

Text of 6 short stories on PPC

  • 1. 6 SHORTPPC STORIES BY ETARGET.EU

2. FIRSTSTORY ON HOW IT STARTED 3. 1998 * GoTo.com* Yahoo! Overture * Google * Slovakia: Etarget 2002 4. PPC? * payment method but the termis used in broader sense nowadays* pay-per-click 5. SECONDSTORY ON CANISTER FULL OF VISITORS 6. TEXT * yes, it is simple text ad * medium is not the message: yourwebsite is crucial in PPC 7. 990 8. THIRDSTORY ON SIBLINGS 9. JEREMIAH OWYANG FORRESTER RESEARCH 10. INTELLECTUAL BROTHER,CREATIVE SISTER * PPC in search engines search marketing, direct response * PPC contextual direct response + brand extension 11. FOURTHSTORY ON JOHNNIE THE SEARCH ENGINE 12. 13. FIFTHSTORY ON MARY THE CONTEXT LADY 14. 15. 16. 17. 18. SIXTHSTORY ON LITTLE HELPERS 19. 20. MARTINKOV www.etarget.eu