6 SHORT PPC STORIES

BY ETARGET.EU

FIRST STORY ON HOW IT STARTED

1998

* GoTo.com * Yahoo! Overture* Google* Slovakia: Etarget 2002

PPC?

* payment method but the term is used in broader sense nowadays * pay-per-click

SECOND STORY ON CANISTER FULL OF VISITORS

TEXT

* yes, it is simple text ad* medium is not the message: your website is crucial in PPC

990990

THIRD STORY ON SIBLINGS

JEREMIAH OWYANGFORRESTER RESEARCH

INTELLECTUAL BROTHER, CREATIVE SISTER

* PPC in search engines search marketing, direct response

* PPC contextualdirect response + brand extension

FOURTH STORY ON JOHNNIE THE SEARCH ENGINE

FIFTH STORY ON MARY THE CONTEXT LADY

SIXTH STORY ON LITTLE HELPERS

MARTIN KOVÁČwww.etarget.eu