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Example: xChannel by the NumbersMeet Stacie29 years oldMarriedElementary School TeacherRuns 4-5 times a week; likes to race against friendsLong-time Nike customer and Facebook Fan but not a current subscriberLocal Store: Niketown New York, E 57th St

Purchase & InitiateStacie bought the NIKE AIR MAX+ 2013 because her previous pair of Air Max shoes wore out. She types in the URL for the the landing page and is redirected to the Make It Count landing page on YouTube. Type this into your web browser:Learn How You Can Make It Count www.makeitcount.com/32rWhen her shipment arrives she notices that the packing materials contain a post card publicizing the Nike Make It Count Desktop Experience

Capture

Stacie follows Nike , joins the #MakeItCount initiative on Twitter, and selects the option to become a Nike member on Nike.com, opting into promotional messages.

Cross SellSince Stacie joined the Make It Count initiative, so we drop her into the Nike+/Fuelband area of the site.

Stacie uses guided selling tools to look for other running gear for running in NYC with her friends, and it recommends the Nike Fuel Band and other related gearRunning gear

She browses the itemsEven adding the Nike Fuel Band to her cart

But decides not to purchase.

Prompt

The iGoDigital CustomerIntelligence Enginenotices she has not purchased the Fuel Bandand triggers an abandoned cart message for the Nike Fuel Band based on Stacies web behavior, with a promo code to incent purchase.

Promo Code Below:

SuccessStacie stops by her local Niketown and buys the Nike Fuel Band with her promo code. She requests an eReceipt.

The eReceipt contains a bounce back offer with upsell opportunities

eReceipt$149.00

Have you seen these?

7 days after her FuelBand purchase, Stacie receives an automated rating/review email.Engage

Review your Recent FuelBand purchase.

Triggered Send+7 days

Log your runs on Nike+She is also invited to join Nike+

Triggered Send+14 daysShe adds her mobile number to her profile so she can receive mobile alerts about local Nike running events.

Stacie Johnsons Profile1-503-509-699586A Relationship

Group Runs 3/5,3/7, & 3/9Or an email about an upcoming event

Stacie can request information and receive an SMS alert about an upcoming local event

Inspired Marketing

Stacie

Type this into your web browser:Learn How You Can Make It Count www.youtube.com/nike

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