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©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn’s Top Talent Sourcing Tips Starting at 10am GMT Donatella Barone Customer Education Consultant LinkedIn

5 Tips to Sourcing like a Pro for In-House Recruiters

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©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn’s Top Talent Sourcing Tips

Starting at 10am GMT

Donatella Barone Customer Education Consultant

LinkedIn

©2013 LinkedIn Corporation. All Rights Reserved.

Building your professional brand on LinkedIn

How to use LinkedIn's recruiting solutions

Mastering Boolean and other search techniques

The Golden Rules of InMails

Measuring Your Success

Agenda

Personal Brand

©2013 LinkedIn Corporation. All Rights Reserved.

Who Would You Trust? Why?

Sara L [email protected] --

Canada | Human Resources

Current: Acme

62 connections

Background

Experience

Recruiter

Acme

April 2012-Current (1 year 7 months)

Skills & Expertise

2 Talent Acquisition

1 Human Resources

1 Interviewing Skills

1 Recruiting

Send a message

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Let’s Take a Closer Look

Name/

Headline

Photo

Summary:

Professional

Highlights

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Your background

Specialities

Your dream

Summary

Connecting Talent with Opportunities at massive scale.

What would it take to create economic opportunities for all the professional in the

world?

2003 saw the birth of the largest professional network in the world and since 2011 I

am proud to be part of a company with such a wonderful plan.

Having transitioned from the Customer Operations over to the Customer Success

team, I can now experience first hand how we can make an impact on our members'

lives.

As a Customer Education Consultant, I partner with our Staffing customers and

help them finding the right Talent using appropriate tools and techniques.

Knowing that I am part of the Economic graph vision and creation, that I can really

make the difference on the way companies Build their brand, Engage with the

network and Find the right talent is the most fulfilling sensation in the world.

I have the best job in the world! Can you say the same?

Statement

Your passion

Some Context

Let’s take a closer look

Food for thoughts

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Ask for recommendations & endorsements

Especially from satisfied clients… which adds to your credibility.

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Remember your Brand

Searching Techniques

AND

OR

NOT

“ ”

( )

financial AND analysis

“financial analysis” OR

accounting

NOT Director

“financial analyst”

“financial analyst” AND (oracle

OR SAP)

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Search Modifiers (Boolean)

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Refine like you have never Refined before

Years of

Experience

Company

Location

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Searching Efficiently

12

Conceptual Search

Implicit Search

Natural Language Search

Keyword and Title

Indirect Search

The Five Levels of Identifying Talent

Searching using alternate keywords

and job titles

Identify candidates based on what isn’t

explicitly mentioned in profiles

Expand search using action verbs that are

related to the skills that you are looking for

Search using common keywords and titles

Leveraging initial search results to make

connections to additional results and leads

InMail

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Do:

Start a conversation

Be brief and to the point

Personalise the message

Be authentic

Emphasise growth

Leverage shared connections

Ask for referrals

Include next steps

Don’t:

Make it feel like a template

Focus on the job

Include the job title in the subject line

Ask for a CV

Consider the Following When Writing an InMail

©2013 LinkedIn Corporation. All Rights Reserved.

Subject: Can we set up some time to chat?

I am currently working with a gaming organisation looking for an exceptional designer,

and I noticed you have great design experience and you are also a graduate from

Scorpion University. In my experience, designers from Scorpion University are always

the best.

The gaming organisation is growing fast, and we are finding that there is increasing

demand from their clients to make the product more engaging and exciting. This has

created a new opportunity for an experienced designer to work closely with the product

to wholly re-design develop a better, more useable gaming interface.

I understand that you run a very busy schedule -- if this sounds interesting, please

share 2-3 times that could work for you to meet this or next week.

Kind regards

InMail Example

Job Slots

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Strengthen Your Job by Leveraging the Algorithm

Focus on these key fields to help your job be placed in front of the right

people.

Every job description should include:

• Highlighted opportunities for growth

• Explain Company Culture

• How the role impacts the organisation

• Minimal focus on a list of requirements

LinkedIn Reporting

©2013 LinkedIn Corporation. All Rights Reserved.

Measuring Your Success

Recruiter Usage

• Searches Performed

• Saved Searches and Search

Alerts

• Profiles Viewed

Job Analytics

• Number of Views

• Number of Applies

• Number of Shares

• Deeper Dive into each Job

Posted

Pipeline Analytics

• Most used status

• Sources – where are you getting

the best talent from

• Most used tags among the team

InMail Analytics

• Number Sent

• Number Accepted

• Number Declined

• Response Rate

• Percentage of Templates Used

Demo

Questions & Answers

For more information, please go to talent.linkedin.com