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No.2 in the "5 Things in 5 Minutes" Series. This presents 5 reasons why Chief Marketing Officers (CMOs) need to adopt Cloud. And stay relevant in a profession that is rapidly changing.
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1
“Ms. CMO,
5 Reasons Why you need Cloud”
Arun Cavale
@aruncavale
sg.linkedin.com/in/aruncavale/
“5 Things in 5 Minutes” Series No. 2:
2
You must
understand each
customer as an
individual - by
harnessing data on
a massive scale.
Get faster time to insight,
with minimal IT support
Respond rapidly to customer
and marketplace shifts
Gain a 360-degree view
of the customer
Reason #1:
You need Cloud analytics solutions to:
Demographicdata
Transactiondata
Interactiondata
Behavioraldata
Transactions
Orders
Paymenthistory
Usage history
Email / Chat
Call center notes
Web click-streams
In-person dialogs
Opinions
Prefer-ences
Desires
Needs
Character-istics
Demo-graphics
Attributes
Purchasestage
3
You must engage with
your customers in a
way that generates
optimal value at every
touch.
You need Cloud value chain solutions to:
Deliver the right
digital marketing and
experience faster
Work with and across the business
to understand and optimize the value
chain, with minimal IT involvement
Optimize marketing
across channels
Reason #2: Offer
Network
Advice
Product
Knowledge
Offer
Network
Advice
Product
Knowledge
Offer
Network
Advice
Product
Knowledge
4
You must optimize
marketing
execution and drive
culture and brand
to be authentically
one.
You need Cloud marketing transformation solutions to:
Get rapid access to critical
marketing applications, with
minimal IT involvement
Optimize their pricing,
promotion and product mix
across vendors to drive growth
Use social marketing
and collaboration to
drive innovation
Reason #3:
THE TWEET THAT KILLED MY COMPANY
5
You need Cloud
solutions to transform,
iterate quickly and
serve markets better.
Marketing technology is
prevalent for CMOs
Source: Gartner Webinar: “Profile of Marketing as a Major Technology Buyer,” Laura McLellan, October 2012.
Cloud and SaaS solutions are
now at the forefront of the
solution sets
Rapid experimentation,
“fail fast” philosophy need
Cloud
Reason #4:
6
Your peers are already using Cloud. And are gaining significant competitive advantage over those that do not use Cloud (You!)
Reason #5: