Your B2B Marketing Needs To Use

5 Reasons Why

Presented By:

Presented By:

@Square2  

There’s more to social media than just …

There’s more to social media than just …

Facebook,

There’s more to social media than just …

Facebook,

Twitter,

There’s more to social media than just …

Facebook,

Twitter,

Instagram,

There’s more to social media than just …

Facebook,

Twitter,

Instagram,

LinkedIn,

There’s more to social media than just …

Facebook,

Twitter,

Instagram,

LinkedIn,

& Pinterest

There’s more to social media than just …

Facebook,

Twitter,

Instagram,

LinkedIn,

& Pinterest After all, some of those don’t work as well for B2B companies anyway …!

And you know there’s more to content marketing than just …

And you know there’s more to content marketing than just …

•  E-books,

And you know there’s more to content marketing than just …

•  E-books, •  Whitepapers,

And you know there’s more to content marketing than just …

•  E-books, •  Whitepapers,

•  Articles,

And you know there’s more to content marketing than just …

•  E-books, •  Whitepapers,

•  Articles, •  Tip sheets,

And you know there’s more to content marketing than just …

•  E-books, •  Whitepapers,

•  Articles, •  Tip sheets,

•  & Free reports

And you know there’s more to content marketing than just …

•  E-books,

And anything gets boring if you use it too much …!

•  Whitepapers, •  Articles,

•  Tip sheets, •  & Free reports

That’s where SlideShare comes in

That’s where SlideShare comes in

SlideShare is a hybrid platform of

That’s where SlideShare comes in

social media  SlideShare is a hybrid platform of

That’s where SlideShare comes in

social media  & content marketing  

SlideShare is a hybrid platform of

That’s where SlideShare comes in

So, why should you use SlideShare as part of your B2B marketing efforts?

social media  & content marketing  

SlideShare is a hybrid platform of

That’s where SlideShare comes in

So, why should you use SlideShare as part of your B2B marketing efforts?

social media  & content marketing  

SlideShare is a hybrid platform of

Let’s begin …!

Reason #1:

Reason #1: SEO

Reason #1: SEO

(Search Engine Optimization)!

Reason #1: Search Engine Optimization

Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines.

Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines.

This happens through:

Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines.

This happens through: •  Building trustworthy inbound links from SlideShare

Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines.

This happens through: •  Building trustworthy inbound links from SlideShare •  Bene"ting from SlideShare’s (better) domain authority

Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines.

This happens through: •  Building trustworthy inbound links from SlideShare •  Bene"ting from SlideShare’s (better) domain authority •  Optimizing transcripts of presentations for keywords

Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines.

This happens through: •  Building trustworthy inbound links from SlideShare •  Bene"ting from SlideShare’s (better) domain authority •  Optimizing transcripts of presentations for keywords

Then, this happens …!

Reason #1: Search Engine Optimization When

Reason #1: Search Engine Optimization When

Reason #1: Search Engine Optimization When

Reason #1: Search Engine Optimization When

Reason #1: Search Engine Optimization When

=

Reason #1: Search Engine Optimization When

= More traffic to your website

Reason #1: Search Engine Optimization When

= More traffic to your website

Which everyone agrees is a good thing!!

Want to learn more about SEO for B2B companies? Click below to read the case study

On to Reason #2! >>>!

Reason #2:

Reason #2: Multimedia

Narrative

Reason #2: Multimedia Narrative

Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversi"es into visual and interactive content, the wider your reach.

Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversi"es into visual and interactive content, the wider your reach.

But you don’t need a full-on media division:

Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversi"es into visual and interactive content, the wider your reach.

But you don’t need a full-on media division: •  SlideShare presentations are easy to create in PowerPoint

Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversi"es into visual and interactive content, the wider your reach.

But you don’t need a full-on media division: •  SlideShare presentations are easy to create in PowerPoint •  Repurpose written content into a SlideShare deck

Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversi"es into visual and interactive content, the wider your reach.

But you don’t need a full-on media division: •  SlideShare presentations are easy to create in PowerPoint •  Repurpose written content into a SlideShare deck •  Easily add video, visual content or interactive links

Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversi"es into visual and interactive content, the wider your reach.

But you don’t need a full-on media division: •  SlideShare presentations are easy to create in PowerPoint •  Repurpose written content into a SlideShare deck •  Easily add video, visual content or interactive links

Click here for more on inbound marketing and multimedia narrative

Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversi"es into visual and interactive content, the wider your reach.

But you don’t need a full-on media division: •  SlideShare presentations are easy to create in PowerPoint •  Repurpose written content into a SlideShare deck •  Easily add video, visual content or interactive links

Click here for more on inbound marketing and multimedia narrative

But wait! There’s more …!

Reason #2: Multimedia Narrative

Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story.

Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story.

This puts your business in the position of storyteller:

Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story.

This puts your business in the position of storyteller: •  So, when sequence is important to your content,

Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story.

This puts your business in the position of storyteller: •  So, when sequence is important to your content, •  Or when skimming is too detrimental,

Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story.

This puts your business in the position of storyteller: •  So, when sequence is important to your content, •  Or when skimming is too detrimental, •  Or when you need to control audience emotions …

Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story.

This puts your business in the position of storyteller: •  So, when sequence is important to your content, •  Or when skimming is too detrimental, •  Or when you need to control audience emotions …

Then use

Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story.

This puts your business in the position of storyteller: •  So, when sequence is important to your content, •  Or when skimming is too detrimental, •  Or when you need to control audience emotions …

Then use

Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story.

This puts your business in the position of storyteller: •  So, when sequence is important to your content, •  Or when skimming is too detrimental, •  Or when you need to control audience emotions …

Then use

Some inspiration …!

“All  stories  have  a  curious  and  even  dangerous  power  …  You  must  be  very  careful,  or  without  knowing  it  you  can  change  the  world.”  

–Vera  Nazarian  

Reason #3:

Reason #3: No-Risk Content

Reason #3: No-Risk Content

Reason #3: No-Risk Content Gated or form-required content is excellent for driving new leads for your sales team – but what about the visitors not yet ready to convert? SlideShare content is the perfect platform.

Reason #3: No-Risk Content Gated or form-required content is excellent for driving new leads for your sales team – but what about the visitors not yet ready to convert? SlideShare content is the perfect platform.

When visitors don’t want the risk of conversion:

Reason #3: No-Risk Content Gated or form-required content is excellent for driving new leads for your sales team – but what about the visitors not yet ready to convert? SlideShare content is the perfect platform.

When visitors don’t want the risk of conversion: •  Use a presentation to demonstrate your thought leadership

Reason #3: No-Risk Content Gated or form-required content is excellent for driving new leads for your sales team – but what about the visitors not yet ready to convert? SlideShare content is the perfect platform.

When visitors don’t want the risk of conversion: •  Use a presentation to demonstrate your thought leadership •  SlideShare decks also showcase your design and visual skills

Reason #3: No-Risk Content Gated or form-required content is excellent for driving new leads for your sales team – but what about the visitors not yet ready to convert? SlideShare content is the perfect platform.

When visitors don’t want the risk of conversion: •  Use a presentation to demonstrate your thought leadership •  SlideShare decks also showcase your design and visual skills •  Presentations offer meatier content than blog posts

Looking to dig deeper into why your prospects choose to buy – or skip out?

Discover the power of neuromarketing

On to Reason #4! >>>!

Reason #4:

Reason #4: Easy To Share

Reason #4: Easy To Share

Reason #4: Easy To Share For non-gated pieces, you want your content to be easily shared in every way possible. Because they’re easily embedded, SlideShare decks are a perfect platform to share your visual and presentation content.

Reason #4: Easy To Share For non-gated pieces, you want your content to be easily shared in every way possible. Because they’re easily embedded, SlideShare decks are a perfect platform to share your visual and presentation content.

What factors increase shareability on SlideShare?

Reason #4: Easy To Share For non-gated pieces, you want your content to be easily shared in every way possible. Because they’re easily embedded, SlideShare decks are a perfect platform to share your visual and presentation content.

What factors increase shareability on SlideShare? •  Embed code allows any visitor to easily post your content on their

own site – which might just be an industry-leading blog

Reason #4: Easy To Share For non-gated pieces, you want your content to be easily shared in every way possible. Because they’re easily embedded, SlideShare decks are a perfect platform to share your visual and presentation content.

What factors increase shareability on SlideShare? •  Embed code allows any visitor to easily post your content on their

own site – which might just be an industry-leading blog •  When visitors view your content on a third-party site (like

SlideShare), they’re more likely to pass it along to friends

Reason #4: Easy To Share For non-gated pieces, you want your content to be easily shared in every way possible. Because they’re easily embedded, SlideShare decks are a perfect platform to share your visual and presentation content.

What factors increase shareability on SlideShare? •  Embed code allows any visitor to easily post your content on their

own site – which might just be an industry-leading blog •  When visitors view your content on a third-party site (like

SlideShare), they’re more likely to pass it along to friends

For example …!

Reason #4: Easy To Share See for yourself:

Reason #4: Easy To Share See for yourself:

Hit the share button on the sidebar!

Reason #4: Easy To Share See for yourself:

Hit the share button on the sidebar!

Reason #4: Easy To Share See for yourself:

See how easy it is to share this presentation?

Hit the share button on the sidebar!

Reason #4: Easy To Share See for yourself:

See how easy it is to share this presentation?

Hit the share button on the sidebar!

•  The same could be true of your content

Reason #4: Easy To Share See for yourself:

See how easy it is to share this presentation?

Hit the share button on the sidebar!

•  The same could be true of your content •  Your presentation could even show up on

the front page of SlideShare

Reason #4: Easy To Share See for yourself:

See how easy it is to share this presentation?

Hit the share button on the sidebar!

•  The same could be true of your content •  Your presentation could even show up on

the front page of SlideShare •  All it takes is a little effort …

Reason #4: Easy To Share See for yourself:

See how easy it is to share this presentation?

Need more inspiration?!

Hit the share button on the sidebar!

•  The same could be true of your content •  Your presentation could even show up on

the front page of SlideShare •  All it takes is a little effort …

“Start  where  you  are.  Use  what  you  have.   Do  what  you  can.”

–Arthur  Ashe

Need more information on sharing your content via social media?

Download this free report

On to Reason #5! >>>!

Reason #5:

Reason #5: Lead

Generation

Reason #5: Lead Generation

Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company.

Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company.

Generate more SlideShare leads using these tactics:

Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company.

Generate more SlideShare leads using these tactics: •  Include links to your website throughout your deck to drive traffic –

these site pages should all be optimized for later conversion

Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company.

Generate more SlideShare leads using these tactics: •  Include links to your website throughout your deck to drive traffic –

these site pages should all be optimized for later conversion •  Link directly to landing pages from your presentation slides

Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company.

Generate more SlideShare leads using these tactics: •  Include links to your website throughout your deck to drive traffic –

these site pages should all be optimized for later conversion •  Link directly to landing pages from your presentation slides •  Demonstrate to your audience the value of your gated content

Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company.

Generate more SlideShare leads using these tactics: •  Include links to your website throughout your deck to drive traffic –

these site pages should all be optimized for later conversion •  Link directly to landing pages from your presentation slides

But be sure to keep these factors in mind …!•  Demonstrate to your audience the value of your gated content

Reason #5: Lead Generation

Reason #5: Lead Generation Consider that SlideShare users aren’t the same as the visitors to your website or the readers of your blog – they’re unique.

Reason #5: Lead Generation Consider that SlideShare users aren’t the same as the visitors to your website or the readers of your blog – they’re unique.

If we were to create a SlideShare persona, they’d have the following characteristics:

Reason #5: Lead Generation

•  Interested in more visual content •  Social media savvy – especially for business •  Looking for short, easily digestible content •  Searching for quick solutions or guidance

Consider that SlideShare users aren’t the same as the visitors to your website or the readers of your blog – they’re unique.

If we were to create a SlideShare persona, they’d have the following characteristics:

Reason #5: Lead Generation

So …!

•  Interested in more visual content •  Social media savvy – especially for business •  Looking for short, easily digestible content •  Searching for quick solutions or guidance

Consider that SlideShare users aren’t the same as the visitors to your website or the readers of your blog – they’re unique.

If we were to create a SlideShare persona, they’d have the following characteristics:

Reason #5: Lead Generation

Reason #5: Lead Generation When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like …

Reason #5: Lead Generation When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like …

•  More presentation content,

Reason #5: Lead Generation When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like …

•  More presentation content, •  Quick tip sheets,

Reason #5: Lead Generation When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like …

•  More presentation content, •  Quick tip sheets,

•  Infographics,

Reason #5: Lead Generation When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like …

•  More presentation content, •  Quick tip sheets,

•  Infographics, •  & Video content

Reason #5: Lead Generation

Wrapping things up …!

When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like …

•  More presentation content, •  Quick tip sheets,

•  Infographics, •  & Video content

Want to generate more leads for your business? Discover 10 lead generation secrets

On to the end! >>>!

Your B2B Marketing Needs To Use 5 Reasons Why

Your B2B Marketing Needs To Use 5 Reasons Why

Your B2B Marketing Needs To Use 5 Reasons Why

Reason #1: SEO

Your B2B Marketing Needs To Use 5 Reasons Why

Reason #1: SEO Reason #2: Multimedia Narrative

Your B2B Marketing Needs To Use 5 Reasons Why

Reason #1: SEO Reason #2: Multimedia Narrative

Reason #3: No-Risk Content

Your B2B Marketing Needs To Use 5 Reasons Why

Reason #1: SEO Reason #2: Multimedia Narrative

Reason #3: No-Risk Content Reason #4: Easy To Share

Your B2B Marketing Needs To Use 5 Reasons Why

Reason #1: SEO Reason #2: Multimedia Narrative

Reason #3: No-Risk Content Reason #4: Easy To Share

Reason #5: Lead Generation

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@Square2  

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