5 myths about UX design

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    11-Apr-2017

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  • 5 Myths for User Experience Design process

    Common Myths about the UX Process

    https://www.globallogic.com/

  • The way the digital world has evolved to create new human experiences in the last decade is very dyn

    amic and progressive.

    As the entire world is converging onto a phone screen and every task is made possible with the tap of

    a finger, the experiences and emotions that humans have with their personal electronic devices have

    become more than just need-based.

    Introduction to User Experience Design

  • The Top 5 Myths

    Visual Design is the same as UX design

    Design is look and feel only

    Simple & Clean Translates into Successful

    Test it and trash it

    Good design fulfils need

    https://www.globallogic.com/

  • Introduction to User Experience Design

    The way the digital world has evolved to create new human

    experiences in the last decade is very dynamic and progressive.

    As the entire world is converging onto a phone screen and every task

    is made possible with the tap of a finger, the experiences and

    emotions that humans have with their personal electronic devices

    have become more than just need-based.

    Humans are slowly expecting the machine to respond with accurate

    and intelligent answers, provide easy and effortless design of action

    for carrying out tasks efficiently and be as responsive and proactive

    as a human being is.

    https://www.globallogic.com/

  • What can you achieve from UX Design?

    https://www.globallogic.com/

  • Myth 1: Visual Design is the same as UX design

    https://www.globallogic.com/

  • Myth 1: Visual Design is the same as UX design

    This is a prevailing misconception encapsulating the bitter truth

    underestimation of the power of User Experience Design.

    While visual design is only how the product will look, UX design is an

    altogether higher level of engagement defining how the product will

    feel or be experienced.

    To feel is an emotional act involving many sense and experiences.

    Any successful marketer will vouch for the importance of creating an

    emotional connection between the product and the user for value

    attribution and loyalty towards the brand.

    https://www.globallogic.com/what-we-do/user-experience-design/https://www.globallogic.com/

  • Myth 2: Design is look and feel only

    The next false impression surrounding design

    process is skin deep. Agreed if the app, product or

    service are exceptional visually and provide seamless

    interface, but what if they completely fail to serve

    the design objective?

    https://www.globallogic.com/

  • Myth 2: Design is look and feel only

    It may be noticed that achieving visual aesthetics and a smoother interface

    are only effective if they guide the user into performing the desired action.

    The action in design should be invisible yet inevitable. It should lead your

    customer to the point of purchase and fulfil the business objective.

    https://www.globallogic.com/

  • Myth 3: Simple & Clean Translates into Successful

    While simple and clean design has always been a textbook definition for

    design process success, it cannot completely justify the act in todays

    scenario.

    Take examples from e-commerce sites and mobile apps where aggressive

    design strategies not only push the consumers towards the point of sale, but

    also leverage predictability to push sale related products and services.

    You can book a flight ticket through a simple design process that takes you

    there in minimal steps but the game changer is in proposing a fresh,

    hot in-flight meal or booking a cab through the same process.

    This substantially adds to a customers delight.

    https://www.globallogic.com/

  • Myth 4: Test it and trash it

    https://www.globallogic.com/

  • Myth 4: Test it and trash it

    UX designers and User Experience Design Companies

    face a lot of pressure and competition resulting from the

    fact that its very easy to access customer reaction on

    digital strategies and the slightest of changes made in

    the UX interface.

    You can test a new strategy within hours of implementation and

    that may lead to premature decisions and misunderstanding.

    Thats why Test it and Trash it does not always work out.

    https://www.globallogic.com/what-we-do/user-experience-design/https://www.globallogic.com/

  • Myth 4: Test it and trash it

    Test it and Tweak it is a more relevant success mantra for us today.

    Investing time and effort into doing an exhaustive research about

    consumer behaviour, market dynamics, competition and technology

    can always help in creating accurate design process strategy but

    one must be flexible and ready to adapt to the markets response to

    finally achieve a perfect user experience.

    https://www.globallogic.com/

  • Myth 5: Good design fulfills need

    https://www.globallogic.com/

  • Myth 5: Good design fulfills need

    True for the bygone era today a good design creates

    opportunities.

    While the primary objective of design process may vary from

    field to field, be it an emergency medical help app or an online

    community game, its not the only expectation the customers

    have from marketers anymore.

    Evidently the more time a consumer spends with the

    brand/service, the higher the chances of him associating more

    with it.

    https://www.globallogic.com/

  • Myth 5: Good design fulfills need

    So if a design fulfills the need

    immediately something that

    is seen as a positive design at

    tribute, it may close out on all

    the opportunities of

    engagement with the

    consumer as his need is met.

    Therefore its of prime

    importance to connect the

    dots and create opportunities

    while approaching user

    experience design and thats

    what GlobalLogic does.

    https://en.wikipedia.org/wiki/GlobalLogichttps://www.globallogic.com/

  • GlobalLogic

    For More Details Click Here

    https://www.globallogic.com/what-we-do/user-experience-design/https://www.globallogic.com/

  • https://www.globallogic.com/