5 KYC Facts for Android/iOS App Development Company
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iOS Vs Android OS Market Share
Image Courtesy: IDC
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Still, App Store surpasses Google play in terms of number of app
downloads and the former also generates better revenue than the
latter.
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See 5 KYC (Know Your Customer) Facts for an Android/iOS App
Development Company
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Before Getting Started with, understand the terms
used.
Over Weight: % of iOS users above the average value of a
selected trait.
Under Weight: % of iOS users below the average value of a
selected trait.
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For e.g. the US adult population comprises of 49% male and 51%
female.
Preference for Android and iOSOf the total Android users 56% are
maleOf the total iOS users 44% are femaleAs 56 is approx. 14%
higher than 49, so based on the glossary explanation, we can say
Android people Over-Weight for male gender by 14%. Likewise, iOS
users Under Weight for female gender by approx. 14%.
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Factor 1: Education
iPhone people are more educated. They Over-weight +27% for
graduate/PhD education and under-weight -33% for high school
education. Android people show the same pattern to a much smaller
degree: +8% for graduate/PhD, -12% for high school.
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Factor 2: Income
iPhone people are more affluent. They Over-weight +11% for
>$75,000(3), +30% for >$100,000(3) and +48% for
>$125,000(3). Android people are much less affluent.Over-weight
for income categories above $50,000 but to a much smaller degree:
+4% to +14%.
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Factor 3: Occupation
iPhone people are professionals and business people. They
Over-weight +38% for professional/managerial and +31% for
operations/sales. Many Android people are techies.They over-weight
50% for computer/technical/medical and only slightly for the two
preceding categories.
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Factor 4: Number of cars
Android people have more affinity towards carsAndroid people
over-weight +20% for 3 cars.iPhone people over-weight +11% for one
car.
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Factor 5: Interest in technology news
A equilibrium existsBoth iPhone and Android people do.
But Android people do a bit more: they over-weight +35% versus
+22% for Apple.
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Knowing the end users better, any Android or iOS app development
company can deliver quality products to serve the purpose.
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