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@sandy_carter #sachack
Here’s what happens when women are in
positions of leadership
http://www.illuminate.com/perspectives/
35% higher return on
equity
34% better return to
shareholders
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@sandy_carter #sachack 8
Sources:
http://www.cs.cmu.edu/~women/resources/aroundTheWeb/hostedPapers/Syllabus-Camp.pdf
http://www.npr.org/blogs/money/2014/10/21/357629765/when-women-stopped-coding
http://www.ngcproject.org/statistics
…But an increasingly smaller percentage of
computer science degrees
1984
Compared to:
2012
18% 37%
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@sandy_carter #sachack
Sources:
http://www.esa.doc.gov/sites/default/files/womeninstemagaptoinnovation8311.pdf
© Patrick Truby, watermelon (located at https://www.flickr.com/photos/patruby/7681219276/) licensed under the
Creative Commons license at https://creativecommons.org/licenses/by-sa/2.0/
Women represent half of the workforce but only a
quarter of STEM and IT careers
48% Workforce
24% STEM careers
4
© Evan Amos, Two navel oranges, one whole and the other split in half. (located at
http://commons.wikimedia.org/wiki/File:Orange-Whole-%26-Split.jpg) licensed under the
Creative Commons license at http://creativecommons.org/licenses/by-sa/3.0/deed.en
@sandy_carter #sachack
Mind the Gap: Women
Entrepreneurs
http://www.illuminate.com/perspectives/
15%more profitable
5
40% less likely to
get funded
6% Women
VCs
@sandy_carter #sachack
Old School
New School
Career Hacks
Knowledge is power
Act like an open API
Social is for kids
Be intentional about social influence
It’s just about business
To win the hard sale, show soft side
Wing it
Homework is not a MOOC point
Transactional relationships
Lifelong relationships - breakaway play
6
@sandy_carter #sachack 7/10/14 28
The Tweet that got the meeting…
Image source: http://www.freeimages.co.uk/index.htm
9
Share your Expertise
Even if at 2AM!
@sandy_carter #sachack
Act like an Open API
Create a differentiated POV
Write a weekly blog
Teach
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Be an Example, Role Model, Mentor
@sandy_carter #sachack
China India Facebook
1 2 3 4 5
Tencent WhatsApp
USA Google+ Indonesia LinkedIn
6 7 8 9 10
# # # # #
# # # # #
New markets are no longer limited to geographies
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@sandy_carter #sachack 7/10/14 28
The Tweet that got the meeting…
Image source: http://www.freeimages.co.uk/index.htm
14
@sandy_carter #sachack
Social influence checklist:
Be ACTIVE – in the right places
Be Consistent! Create a social media calendar
Know your score
15
@sandy_carter #sachack
70% of jobs are found
through networking
Networking OtherSource: http://www.foxbusiness.com/personal-finance/2014/07/15/how-to-stay-
positive-with-your-job-search/
Your next job isn’t going to come from a resume drop
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@sandy_carter #sachack
Soft side checklist:
Drive curriculum/skills to be
Collaborative
Focus on the value – Design, UI, 3D, IOT
Show personal interest and act on it
without expecting return
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@sandy_carter #sachack
Source: IBM Smarter Workforce Institute Career Progression Survey 2014
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2014 IBM Smarter Workforce study: “Meaty Assignments”
is #1 way to rise in the ranks
Politics 7%
Personal Attributes
17%
Other Attributes
17%
Peer Collaboration
17%
Meaty Assignment;
skills 42%
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@sandy_carter #sachack
Homework checklist:
Skills assessment- plan for new skills
Preparation is required -- Rehearse!
Set Stretch Goals
37 25
@sandy_carter @elicaudelle #sachack @sandy_carter #sachack
Study: Advancing Women at IBM
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Offer the right opportunitywith visibility
Build your network Women need morestretch opportunities,growth and exposureSource: Advancing Women at IBM
2012-2013 Executive Research Study
Recommendations for increasing visibility in the workplace
27
@sandy_carter #sachack
Network, network and network
Create a “career advisory team.”
Be present and engage
Relationship checklist:
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@sandy_carter #sachack
Career Hacks
Act like an open API
Be intentional about social influence
To win the hard sale, show soft side
Homework is not a MOOC point
Lifelong relationships - breakaway play
33
@sandy_carter #sachack
Next steps!
1. Follow me on Twitter: @Sandy_Carter
2. Subscribe to my blog:
SocialBusinessSandy.com
3. Download e-book: Geek Girls are Chic
4. Join women’s developer community:
developer.com/connect/women
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