5 BEST FREE BANNER MAKERS

WHAT ARE BANNERS?

• Banners are graphical images that have been

particularly designed to attract visitors to your site. This

is made possible by the ability of banners to capture the

attention of visitors and getting them to click on them so

that they can get more information.

• On a site, they are usually located either at the top or at

the bottom

• It is thanks to banners that it is possible to get results as

you will be able to draw people to your site by simply

capturing people’s attention.

THE VARIOUS TYPES OF BANNERS

• There are basically three types of

banners:

Static web banners

Animated web banners

Flash banners

THE STATIC WEB BANNER

• As suggested by the name, the static web banner is that banner which contains texts

and graphics on one screen image.

• These types of banners are:

i. Highly accepted

ii. The size of the file can be kept low

iii. They can be viewed on most browsers

iv. They are non intrusive in nature

v. Unattractive as compared to other types of banners

vi. Hard to fit in a lot of details

ANIMATED WEB BANNERS

When it comes to this type of banner, they usually

use animation.

Some characteristics of this type of banner include:

They have a low file size

They can be viewed by many users

They can fit into multiple frames

They are not interactive

The ongoing rotation is limited and can be

annoying if not set on a cycle

FLASH BANNERS

This type of banner is more sophisticated than

the other two types of banners that we have

dealt with above.

For this type of banner it flows smoothly like a

movie and may also include sound effects.

Flash banners are interactive and have

buttons which users can use to manipulate.

Clearly, they are more eye catching than the

rest, more interactive and delivers a

professional appearance.

OBJECTIVES OF BANNERS

• There are a number of objectives

that banners aim at achieving.

• As an advertiser, one hopes to

achieve:

i. To build brand awareness

ii. To get visitors from the

publisher site when they

click on the banner.

THREE MAIN WAYS IN WHICH BANNERS ARE USED

• When choosing to advertise your business enterprise online through the use of

banners, there are three options that are available for you.

• These options include:

Banner exchange

Buying advertising space

Selling advertising space

BANNER EXCHANGE OPTION

• This option works on the principle that if one posts

a particular number of ads on your site, the party

posting on your site will also post your banner ad

on their site

• You must note that this is not usually an even

exchange. What this means is that you will need to

post two ads on your site so that they can post one

of your banner ads on their site.

BUYING ADVERTISING SPACE

• There are a number of options that are available for

you if you are out to buy advertising space:

i. You can approach the website of interest

yourself

ii. You may hire the services of an

advertising agency

iii. You can join a banner ad network

iv. One may also start an affiliate program

SELLING SPACE

• Yet another way of generating money from your

website is by selling advertising space.

• It must be noted that this may be a tricky option.

• Perhaps the easiest option is for you to join a banner

ad network which will help you recruit advertisers,

keep track of your earnings and also get to control

ad placement on your site.

MAKING YOUR BANNER

• It might be easy to think that if you don’t have

designing capabilities, you will not be able

to make your banner.

• Thanks to the availability of a variety of

online banner makers, it is possible to make

your banner online without having to hire the

services of a specialist.

BEST FREE BANNER MAKERS

• The top 5 free banner makers include:

Webbanner 24

Online Banner Generator

Banner Creator

Live Banner Maker

Banner Fans

CONCLUSSION

• Banner ads will see your business grow. With the 5

best free banner makers mentioned, you can be sure

to see gains in your online revenues.