AdSense in Digital MarketingSneh Pandya

Introduction•AdSense has become one of the popular programs that specializes in creating and placing banner advertisements on a website, because the advertisements are less intrusive and the content of the advertisements is often relevant to the website.

•Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.

AdSense•Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

•These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis.

Ways of Using AdSense•Some webmasters put significant effort into maximizing their own AdSense income. They do this in three ways:

1.Wide range of traffic-generating techniques

2.They build valuable content on their websites that attracts AdSense advertisements

3.Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".

Uses of AdSense•AdSense is used for:1.Content2.Search3.Video4.Mobile5.Games

AdSense for Content•The content-based adverts can be targeted for interest or context. The targeting can be click or impression based.

•The ads can be simple text, image, animated image, flash, video, or rich media ads.

•At most ad sizes, users can change whether to show both text and multimedia ads or just one of them.

AdSense for Search•AdSense for search allows publisher to display ads relating to search terms on their site.

•AdSense custom search ads can be displayed either alongside the results from an AdSense Custom Search Engine or alongside internal search results through the use of Custom Search Ads.

AdSense for Video•AdSense for video allows publishers with video content to generate revenue using ad placements from Google's extensive advertising network.

• The publisher is able to decide what type of ads are shown against their video inventory. Formats available include linear video ads (pre-roll or post-roll), overlay ads that display AdSense text and display ads over the video content, and the True View format.

AdSense for Mobile•Generate revenue from your mobile web properties with Google AdSense. Show targeted, mobile-specific ads from Google’s broad base of advertisers to your users. Earn money when your mobile visitors see or click on ads.

•If you're an app developer, AdMob enables you to monetize your traffic across mobile platforms with real-time reporting to monitor performance.

AdSense for Games•AdSense allows publishers to display video ads, image ads, or text ads within your online games to earn revenue. You'll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over.

How AdSense Works?JavaScript Website

Google Server

Added

Content

User

How AdSense Works?•He webmaster inserts the AdSense JavaScript code into a webpage.

•Each time this page is visited, the display content is fetched from Google's servers.

•For contextual advertisement, Google's servers use a cache of the page to determine a set of high-value keywords.

Why AdSense?•Access to advertisers: Access Google's vast advertiser pool without having to maintain individual relationships.

•High quality ads: Before ads appear on site, they're reviewed by real people and clever machines.

•Robust Targeting: AdSense's innovative targeting options allow advertisers to more precisely reach their desired audiences on your site — meaning more revenue for you and a better experience for your users.

Why AdSense?•Customization and Control: Change the look and feel of your ads to fit with your website and specify where you want ads to appear

•Easy Support: Personalized recommendations, Help center and online learning tools to grow your business

•Additional Features: Show ads that are specially designed for video and games, and ads that work on both desktop and mobile