Making it Mobile Forum 2012

Social Media Platforms in Mobile: How do they make money?

Gerry KelliherSenior Director, UK & Ireland Sales & Operations, RIM 22nd March 2012

Social transformation

Push drives more frequent social interaction!

Frequency Monetisation Analytics

The 3 pillars of monetisationViral discovery

• Enterprise success underpins our heritage

• 90% of Fortune 500 companies using the BlackBerry solution today

• Delivering best-in class mobile communications for over a decade

• Enterprise success underpins our heritage

• 90% of Fortune 500 companies using the BlackBerry solution today

• Delivering best-in class mobile communications for over a decade

5March 14 2012 Rewarding sharing

The smart revolution Leveraging the community

Engagement = Monetisation