Embed Size (px)
DESCRIPTION
Session 1: Advertising and the iOS Ecosystem - Ashwani Kumar, head Smart Platforms for InMobi we take app developers through the iOS ecosystem and share data that will debunk the myth that global eCPMs are not on par with U.S. eCPMs.
Citation preview
Advertising and iOS Ecosystem
11/07/2010
InMobi Overview
Global Ad Network
InMobi for iOS InMobi for iOS InMobi for iOS InMobi for iOS
Live in 115 countries6 Offices across the globe
Scale & Reach24+ Billion monthly impressions
185+ Million Users reached5000+ publishers
2000+ advertisers
Technology & Ops< 20ms response time
24/7 support
Huge run-rate of iOS device sales
Q4 2010iPhone: 14.1MiPod Touch: 5M est.iPad: 4.2MApple TV: 0.3MTotal: 23.6M
With 20% QoQ growth, >28M in Q4 2011
iOS devices will have run rate of 100M+ shipmentsin 2011 alone
Apple sold 100Mth iOS device in Q2, 2010
iPhone sales growing faster internationally131% YoY in Q2, 2010
globally
69133
183
474
1 carrier1 carrierLockedLocked80 Million target 80 Million target usersusers
1 carrier1 carrierLockedLocked80 Million target 80 Million target usersusers
150 carriers150 carriersUnlockedUnlocked470 Million target 470 Million target usersusers
150 carriers150 carriersUnlockedUnlocked470 Million target 470 Million target usersusers
vsUS International
International iOS traffic is significant
Our >40% iOS traffic international
Growing >70% MoM
App Developers get 40-50% users internationally
Top Countries: UK, Canada, France, Germany, Australia, Japan, Italy, Singapore
International iOS CPMs don’t suck!
114107
123
9283
71
International CPMs are more like US CPMs, sometimes even better!
International CPMs are more like US CPMs, sometimes even better!
Avg. CPM index across iOS - 100
We <3 iOS
US growth - 150%Europe growth - 70%Japan growth - 104%
APAC growth - 80%
314
644850
1154
1731
Think Global
International ad revenue can give 80-90% lift
CPMs vary across the globe but not by a big
margin
>70% iOS growth is international
InMobi provides ad monetization in 115 countries including US
We are not stopping there...
World Developer Fund
Launched on June 17th, 2010
What is the fund about?
Ad Networks keep 40% Ad Networks keep 40% Developers get 60%Developers get 60%Ad Networks keep 40% Ad Networks keep 40% Developers get 60%Developers get 60% vs
StandardWe keep 0%We keep 0%Developers get 100%Developers get 100%We keep 0%We keep 0%Developers get 100%Developers get 100%
World Dev. Fund
70% increase in revenue
Go to inmobi.com/smart-dev/worlddevfund and
download iPhone, Android SDKS
App Feature
Invictus Games
Makers of Froggyjump
WDF participant since June 25, 2010
Sees eCPMs as high as $5.99
iAd & InMobi are complementary
Great for Brand AdsGreat for Brand AdsLow fill ratesLow fill ratesLimited global Limited global presencepresence
Great for Brand AdsGreat for Brand AdsLow fill ratesLow fill ratesLimited global Limited global presencepresence
Focus on Performance Focus on Performance AdsAdsHigh fill ratesHigh fill ratesPresence in 115 Presence in 115 countriescountries
Focus on Performance Focus on Performance AdsAdsHigh fill ratesHigh fill ratesPresence in 115 Presence in 115 countriescountries
+
iAd InMobi
Leverage both to maximize fill rates
Takeaways
Think Global
Make more money by participating in WDFhttp://inmobi.com/smart-dev/worlddevfund/
Leverage both iAd & InMobi
