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33 Murray Street Bowen Hills Brisbane QLD Australia 4006 Phone: +61 7 3844 0577 [email protected] www.ifactory.com.au As one of Brisbane's leading full service digital and creative agencies, iFactory will help you achieve a digital solution that blends the needs of your business with that of your target audience. Our eclectic mix of digital designers, web developers and digital marketing specialists come together for one purpose – to provide intelligent digital solutions based on your business needs. http://ifactory.com.au/news/3-simple-steps-improving-seo APRIL 2017 3 SIMPLE STEPS TO IMPROVING SEO 1 3 Simple Steps for Improving SEO 1 Research how your website is getting found It’s simple to monitor your digital presence thanks to freely available software such as Google Analytics. Use keywords that are short, sharp and simple to improve your chances of being discovered. This can be achieved with a variety of free tools and services provided by Google. Google has search engine programs that can help you understand how your business can increase the likelihood of being discovered such as Keyword and Trends for websites. There are countless other free alternatives available for researching digital trends. 2 Focus on content for your target audience Focus on trends and keywords to connect your business with more people. If you’re after genuine engagement and market penetration, research specific keywords to target the right demographic. Ensure the content is easy and interesting to read. Visitors to your website shouldn’t be confused about what you’re offering or how to engage – call a phone number, purchase a product, complete a form, etc. Keep content short and engaging to convey a message and move users to take action. 2 3 Be Accessible Don’t forget the power of social media. Your website should be easily accessible via social media channels so that customers looking for more information about your business can find it easily. Maintain a presence on the major social networks such as Instagram, Facebook or Twitter. Remember, accessibility is good digital marketing practice. Ensure that your business can be accessed through the digital channels your target market is using. 3

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33 Murray Street Bowen HillsBrisbane QLD Australia 4006

Phone: +61 7 3844 [email protected]

As one of Brisbane's leading full service digital and creative agencies, iFactory will help you achieve a digital solution that blends the needs of your business with that of your target audience. Our eclectic mix of digital designers, web developers and digital marketing specialists come together for one purpose – to provide intelligent digital solutions based on your business needs.

http://ifactory.com.au/news/3-simple-steps-improving-seo

APRIL 2017 3 SIMPLE STEPS TO IMPROVING SEO

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3 Simple Steps for Improving SEO

1 Research how your website is getting foundIt’s simple to monitor your digital presence thanks to

freely available software such as Google Analytics.

Use keywords that are short, sharp and simple to

improve your chances of being discovered. This can

be achieved with a variety of free tools and services

provided by Google.

Google has search engine programs that can help

you understand how your business can increase the

likelihood of being discovered such as Keyword and

Trends for websites. There are countless other free

alternatives available for researching digital trends.

2 Focus on content for your target audienceFocus on trends and keywords to connect your

business with more people. If you’re after genuine

engagement and market penetration, research

specific keywords to target the right demographic.

Ensure the content is easy and interesting to read.

Visitors to your website shouldn’t be confused about

what you’re offering or how to engage – call a phone

number, purchase a product, complete a form, etc.

Keep content short and engaging to convey a

message and move users to take action.

2

3 Be AccessibleDon’t forget the power of social media. Your website

should be easily accessible via social media

channels so that customers looking for more

information about your business can find it easily.

Maintain a presence on the major social networks

such as Instagram, Facebook or Twitter. Remember,

accessibility is good digital marketing practice.

Ensure that your business can be accessed through

the digital channels your target market is using.

3