3 reasons your app landing page is your secret weapon for app marketing

3 Reasons Your App Landing Pageis your Secret Weapon for App Marketing

Puneet Yamparala, App Entrepreneurs Association


Before you start,

Get the FREE GUIDE

To

Getting 5,000+

Downloads

in 2 Days

Using Ninja Tacticshttp://eepurl.com/1xx-r

http://eepurl.com/1xx-r


Recently one of the members of the App Entrepreneurs Group reached out to me to find out about the usefulness of creating a landing page for apps.


This person had some really valid points about why he thought that a landing page was just one more

nuisance, which needed to be managed and optimized.


Actually he could not have been more wrong. An app landing page is not a nuisance but an asset to nurture

and improve, to give you extraordinary results.


If you have created an app landing page the right way then, you can literally not have to worry about all the app

store rule changes which Apple and sometimes Googlekeep coming up with.


I would go so far as to say that a well-made landing page could be your secret weapon to market your

app.


Lets take a look at why I think that an app landing page is a game changer for

app marketing.


No Conversion Data


Currently both Google Developer Console and iTunes Connect do not share any data around the conversion

rates for the people visiting your app listing.


As an app entrepreneur and marketer you really need to know whether out of every 100 people who visit your app listing, you are getting just 5 downloads or 50 downloads.


Without this data, there is no way for you improve your messaging, screenshots or even your app. The

worst thing that can happen is that you end up …


… spending a huge amount of your time and resources on optimizing a listing which already has a

good conversion rate.

A landing page helps you get this data.


No Referral Information


It is extremely important for a marketer to know which of his experiments or efforts are producing results.

Based on this the internet marketer can focus …


… his efforts only on the successful strategies and scalethem up. When you are marketing your app and linking

directly to your app store listing, …


… there is no way for you to get the referralinformation. Yes, there are tools like Mixpanel and

Flurry, which help you with getting …


… some referral information but it only works when you specifically generate links to be used for your marketing.

All the organic referrals get lost.


Once again, a landing page can solve this problem for you by allowing you to use a simple and free tool like

Google Analytics to give you referral information.


** Most Important ** No Retargeting


If there was just one thing which you take away from this Power Point, then let it be this – to succeed with app marketing you need to become an expert with …


… retargeting. My personal experience has been that I have been able to get 300% to 600% more downloads for the same marketing budget by using retargeting.


What is Retargeting?


Retargeting refers to the marketing strategy where instead of trying to convince completely new people to

download your app, you instead focus on people …


… who have already shown some interest in your app. The way it works for your app is that instead of using

your app store listing in all your marketing initiatives, …


… you use your landing page. Now three things can happen when potential users come to your app landing

page.


They either like what they see and download the appOr

they don’t like what they see and they don’t want to download your app

Ormost importantly they get busy with something else and

forget to download the app.


For a typical app, you can have as many as 30%-40% of the visitors who just got busy with life and

forgot to download your app.


Retargeting helps you get downloads from these users. Since these users anyway wanted to download

your app, …


… if you can just remind them about your app you should get a download very easily.


How should you setup retargeting? – Do It Yourself Retargeting


It is a common misconception that retargeting is difficult or you need to have some specialized

knowledge to setup retargeting. I have created …


… this free mini-guide to help you setup Retargeting for your apps and get downloads at

one-fourth your current costs per download.

http://bit.ly/1vEHzS4


If you are already on our email list, you should have already got the guide in an email from me today.

For More App Business

AdviceApp Entrepreneurs

Associationhttp://appentrepreneursassociation.co

m


http://appentrepreneursassociation.com

Technology

3 reasons your app landing page is your secret weapon for app marketing