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This was from Eventbrite and BizBash's Evelevate conference. This tech
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Tech Tools: The Event EcosystemMitch @Colleran, Partnerships & Integrations at Eventbrite
#ELEVATENYC
Get the Most Out of This Session
Housekeeping items:
@Colleran
#ELEVATENYC
• Participate on Twitter
• #elevateNYC, #techtools
• @Eventbrite, @BizBash_News,
@Colleran
• Think of questions for Q&A
• Slides will be posted to
Slideshare.com
Tech Tools to Elevate your next Event
Session Schedule
@Colleran
#ELEVATENYC
• 3 Macro Trends
• Tech Tool Summaries:
• Bob.tv: Deb Greif, Managing Director
• FirstGiving: Laura Reino, Business
Development
• Eventbrite: Matt Rosenberg, SVP of Sales &
BD
• GroSocial: Zach Mangum, CEO
• Xomo: Jeff Sinclair, CEO
Tech Trends
Who cares?
@Colleran
#ELEVATENYC
Benefit: Technology lowers costs, increases efficiency, and increases utility.
Problem: Lots of noise. Every service self identifies as innovative.
How to find success: Understanding more macro market trends will help you identify real opportunities to improve your business.
Example: Online Video
Broader Tech Trends
@Colleran
#ELEVATENYC
Mobile: Everyone has smart phones, but how should they be used to your advantage?
Hardware Improvements: With iPads, Phablets, and $100 devices with more power than the Apollo Lunar Module, devices can do much more than ever before, but where does one start?
Connected Platforms and Open APIs: If I told you this means less fiddling with spreadsheets, CSVs, and manual imports, would I have your attention?
Trends that Apply Today
Tech Trend #1
Mobile Adoption
@Colleran
#ELEVATENYC
Trend: We’re all walking around with mini computers in our pockets. Attendees and organizers are already using these devices to receive information from their networks, general news, and more.
Impact: It has never been easier to provide attendees with the information they need at their finger tips.
What is being replaced: Paper brochures, posted signs, PDF attachments to emails, last minute trips to the printer.
Tech Trend #2
Hardware Improvements
@Colleran
#ELEVATENYC
Trend: Hardware technology is constantly becoming more advanced and cheaper (thanks to Moore’s Law).
Impact: With improvements to widely available hardware devices, companies are replacing specialized hardware with these devices.
What is being replaced: Point of sales, badge/ticket scanners, lead retrieval hardware, business cards, etc.
Tech Trend #3
Connected Platforms and APIs
@Colleran
#ELEVATENYC
Trend: Companies are releasing open APIs (Application Programming Interfaces), so that software vendors can easily integrate data
Impact: Users’ data is less likely to be stuck on one platform making it easier for different services to work together
What is being replaced: Spreadsheets, CSVs, and manual importing/exporting of data
BOB.tvDeb Greif, Managing Director
#ELEVATENYC
Bob.tv 1
Subtitle
@twitter_handle
#ELEVATENYC
If possible, please keep slide text to a minimum. Lorem
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exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Bob.tv 2
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@twitter_handle
#ELEVATENYC
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eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Bob.tv 3
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@twitter_handle
#ELEVATENYC
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eiusmod tempor incididunt ut labore et dolore magna
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exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Bob.tv 4
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@twitter_handle
#ELEVATENYC
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exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Bob.tv 5
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@twitter_handle
#ELEVATENYC
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eiusmod tempor incididunt ut labore et dolore magna
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exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Bob.tv 6
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#ELEVATENYC
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eiusmod tempor incididunt ut labore et dolore magna
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exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
FirstGivingLaura Reino, Business Development
#ELEVATENYC
FirstGiving 1
Subtitle
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#ELEVATENYC
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consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
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FirstGiving 2
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exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
FirstGiving 3
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eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
FirstGiving 4
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exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
FirstGiving 5
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consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
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FirstGiving 6
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consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
FirstGiving 7
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consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
FirstGiving 8
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aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
EventbriteMatt Rosenberg, SVP of Sales and BizDev
#ELEVATENYC
Unmatched size, scale and expertise
@eventbrite
#ELEVATENYC
1.5 million events
100 million registrations sold
$1.5 billion in gross tickets
Events in 179 countries
#ELEVATENYC@eventbrite
Speed Scale Security
Product innovations launched in 2012: 200+
Top engineering and product talent in 2013: 105
Seamless handling of high volume, high demand onsales
Site uptime in 2012: 99.9%
Dedicated team members to fight fraud: 15
Innovation that Sells More
social media mobile growth reporting &
analytics
social media
Unlocking Ticket Sales with social integration
mobile growth reporting &
analytics
One attendee: 262 friends*Potential reach: 68,600 friends
*Average number of Facebook friends per user in 2012. Source: Arbitron: Edison Research
$4.15Increase in revenue
Social Integration Turns Attendees into your biggest promoters
Event discovery via event directory, mobile, email, or social sites
social media mobile growth reporting &
analytics
Capturing More Revenuewith mobile innovations
Eventbritefor mobile
25%event page traffic
from mobile devices
60%lift in conversion for mobile-optimized
events
Discovery Mobile Purchasing
Mobile Optimizationcritical to increasing conversions
Entry ManagerTicket Scanner
At The DoorMobile Box
Office
EventbriteEvent
Discovery
150kactive users per week
3.1mtickets scanned in 2012
619ktickets sold in 2012
Our Mobile Solutions
social media mobile growth reporting &
analytics
Analyzing Datato impact your bottom line
Monitor your sales
Maximize marketing dollars
Identify trends
Real-Time Datato make the right business decisions
Our API Ecosystemwith over 60 app integrations
With over 1.5 million events,
we attract 80 million attendees
with a diverse range of passions
and interests
Thank You!Matt [email protected]
#ELEVATENYC
GroSocialZach Mangum, CEO
#ELEVATENYC
• Event pages lack flexibility
• Public “RSVP” -- no ticket selling element
THE PROBLEM WITH FACEBOOK
• Business pages offer complete flexibility
• Add Eventbrite widgets to any tab to enable ticket sales and/or RSVPs
• Incentivize attendance
WHERE FACEBOOK GETS COOL
SETUP
LIKES, LISTS, & TICKET SALES
• Event tickets sold (hist. average): 450
• Event tickets sold (this event): 618• 37.3% INCREASE!
THE RESULTS
www.grosocial.com/pages/eventbrite
XomoJeff Sinclair, CEO
#ELEVATENYC
Xomo 1
Subtitle
@twitter_handle
#ELEVATENYC
If possible, please keep slide text to a minimum. Lorem
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exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Xomo 2
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@twitter_handle
#ELEVATENYC
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ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Xomo 3
Subtitle
@twitter_handle
#ELEVATENYC
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ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Xomo 4
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@twitter_handle
#ELEVATENYC
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ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Xomo 5
Subtitle
@twitter_handle
#ELEVATENYC
If possible, please keep slide text to a minimum. Lorem
ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Xomo 6
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@twitter_handle
#ELEVATENYC
If possible, please keep slide text to a minimum. Lorem
ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Xomo 7
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@twitter_handle
#ELEVATENYC
If possible, please keep slide text to a minimum. Lorem
ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Xomo 8
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@twitter_handle
#ELEVATENYC
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ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Xomo 9
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@twitter_handle
#ELEVATENYC
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ipsum dolor sit amet, consectetur adipisicing elit, sed do
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aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Xomo 10
@twitter_handle
#ELEVATENYC
Questions?