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Learn about creating content for a digital audience from local Bangladeshi companies and entrepreneurs
Creating Content for Digital Audiences
Saturday, May 3, 2014 Dhaka, Bangladesh
Event Partner:
Welcome from GBG Dhaka (5 min)
Digital Video Best Practices (15 min) Sidrat Talukdar, Director of Social & Digital Media, Maverick Studios
Future Content – Augmented Reality, Virtual Reality & Experiential Marketing (15 min) Shaheem Siam, Deputy Managing Director, Ice9
Digital News & Blogging (15 min) Salman Hossain, Founder, Jhalmoori.com
Digital Growth & Development (15 min) Shourav Islam, CEO, Unifox Digital
Building Restaurants with Social (15 min) Sakib Noor Billah, Business Development Manager, Magnito Digital
T O D
A Y’ S A
G E N
D A
Welcome from GBG Dhaka
Our Objectives
Increase adop%on of internet technologies amongst Bangladeshi organiza3ons. Plan events that appeal to a wide variety of key audience segments – e-‐commerce, marketers, students, women, mappers & more Build a community that gets to know each other by hos3ng atleast 1 live event per month
Our Team GBG Managers
Advisor
Google’s Objective with GBG
Build a non-‐technical community run by local volunteers to share knowledge and best prac3ces for Google web technologies. The GBG is an experimental ini3a3ve started in 2012, and is based on the success of the Google Developer Groups worldwide, where developers meet to discuss building applica3ons with Google products. See detailed informa3on on GBG on Google’s official GBG page
GBGs Worldwide
100+ GBGs worldwide
20+ GBGs in South & Southeast Asia Nearby GBGs include Pakistan, India, Sri Lanka, Thailand, Indonesia, Malaysia, Cambodia, Vietnam & Philippines
Our Events
See pictures and presenta3ons on our Blog, Google+ & Facebook page.
We’ve organized 20+ successful events so far, reaching more than 1000 local digital professionals, entrepreneurs & changemakers. We are a community of technology thought leaders
GBG Dhaka 2013 Events • Jan 6 – E-‐Commerce Hour & Startup Weekend Mini Bootcamp
• Feb 1 – Building Brands with Digital
• Feb 16 – Educa3on & Collabora3on Online
• Mar 29 – Mapping Bangladesh
• April 25 – GBG @ PMO Innova3on Adda
• May 10 – Mapping Experts Meetup
• May 21 – Empowering Project Management with Web Tools
• June 1 – Women on the Web Workshop #1
• June 30 – Student Leaders Workshop
• Sep 7 – Mapping Banani #1
• Sep 8 – Dhaka’s Tech Communi3es
• Sep 14 – Mapping Banani #2
• Nov 3 – How to Make a Good Website
GBG Dhaka 2014 Event Roadmap • Mar 22 – Intro to Mapping
• Mar 26 – Hangout Training: Adver3se on the Web
• Mar 27 – Search Trends product training
• Mar 30 – Search Trends product training
• Mar 31 – Latest in E-‐Commerce
• Apr 12 – gDay Bangladesh
• Apr 28 – Adver3sing on the Web
• May 3 – Crea3ng Content for a Digital Audience
• MORE COMING UP !!! (Check for Trainings next week)
Digital Video Best Practices
Sidrat Talukdar Director of Social & Digital Media
Maverick Studios
Video Best Prac3ces for a Digital Audience
Agenda
• Intro to MVRK
• Why Video?
• Video Best Prac3ces
• A multimedia production firm • Founded in 2009 • Focused on creating mind-blowing digital content!
What we do…
Videos for Social Media
Corporate Documentaries
Event coverage
TVCs
Social Media Management
Who we’ve worked with…
Why Video?
“A Picture is worth a thousand words.”
1000 pictures... With voice and music… Conveying a coherent message…
How much is that worth?
Why do people like Video?
• Saves Time
• Less Effort
• More Interes3ng • More Memorable
Why should Brands like Video?
1 Billion Unique Monthly Users on Youtube 100 hours of Video uploaded to Youtube every minute 170 online videos watched per person per month on average 1 billion views come from mobile 1 in 2 people regularly share a video on Social Media Videos on FB are shared 12x more oqen than links & text posts combined.
The World’s Largest Search Engines
#1 #2
3 BILLION searches per month
In US, more popular than
TV for 18-‐34 yr olds
Is Bangladesh Ready for Video?
Berer Content
Faster Internet
Capable Devices
Best Prac3ces for Berer Video
The Video Crea3on Process
Preproduc3on
• Idea3ng • Scrip3ng • Storyboarding • Planning
Produc3on
• Shoo3ng • Music • VO Recording
Post-‐Produc3on
• Edi3ng • Visual Effects • Rendering • Publishing
Tip #1 : Know Your Audience
What are they interested in? What language do they use? What videos do they watch? What music do they listen to? What resonates with them?
Tip #2 : Set a Goal
A user who watches my video will… a) Share it b) Learn about my product’s features c) Learn about my company’s services d) Learn about an event by my company e) Subscribe to my newslerer f) Visit my website g) Like my Fan page Pick ONE as your primary goal, and make your video around it
Tip #3 : KISS
KEEP IT SHORT AND SURPRISING*
Unless you’re telling a great story, in which case go longer. (Very risky, but can be very rewarding when done right!)
General Targets: 0:30 – 1:30 for short; 2:30 – 4:00 for long
Tip #4 : Aim for the Heart
The best videos generate an emo3onal response. Joy, Outrage, Pride are all op3ons… pick one! Videos with human elements are more relatable -‐ Faces -‐ Voices -‐ Human interac3ons
Tip #5 : Be Smart about Branding
Overbranding pushes people away. Underbranding is a missed opportuni3y. Integrate your brand into the story, in a natural way.
Tip #6 : Render for quality
Recommended resolu3on for upload: 1280 * 720 Full HD (1920 * 1080) is pointless on most mobiles and laptops Both Youtube and Facebook enable downscaling for limited bandwidth users Recommended format: MP4 (supported on virtually all devices)
Tip #7 : Youtube vs Facebook video Youtube Facebook Video
Good for sharing and embedding anywhere
Looks berer in Newsfeed and Timeline
Easily found through Search Engines
Goes into the “Videos” gallery of the Page
Great Analy3cs Can tag users
Tend to receive more shares Tend to generate more comments on Facebook
Pick based on your priori3es. If you can’t decide, upload in both!
Tip #8 : Never Stop Learning
Learn from user feedback Learn from analy3cs Learn from success stories Your next video should always be berer!
What’s next in Video?
Ultra-‐shorts: Instagram video (15s); Vine video (6s); GIFs Interac%ve Video: Allow users to change the story 3D: Added depth for more immersive experiences 4K (Ultra High-‐Def): 4 3mes the fidelity of current high-‐def (1080p)
Final Remarks
Rich Media is the future, and video will be a big part of that Video crea3on and consump3on will become easier, but quality content will always be in short supply. Brands that create quality content will stand out.
Berer Content
Faster Internet
Capable Devices
Thank you!
Future Content – Augmented Reality, Virtual
Reality & Experiential Marketing
Shaheem Siam Deputy Managing Director, Ice9
Ice9 Interac3ve Ltd.
Interac3ve Marke3ng Solu3ons provider
Established: 2012
Technology and Marke3ng Evolu3on
Future content
The changing marke3ng environment
• Tradi3onal marke3ng ‘dead or dying’
• Significant 3me between previous marke3ng ‘eras’. Gradual shiq
• Technology and the rate of change of technology
Giving today’s ‘era’ a name
Experien3al Marke3ng
The Bangladeshi Context
Is tradi3onal marke3ng really ‘Dead and dying?’
The Bangladeshi Context
S3ll the norm in most cases
But changing sector by sector, demographic by demographic
Fear of new technology
From a marketer’s perspec3ve
Tradi3onal concepts tried and tested
Afraid to ‘gamble’ on something new
Our role in the evolu3on
Not just provide the solu3on
But also educate
Augmented Reality A live view of a physical, real-‐world environment whose elements are augmented(or supplemented) by computer-‐generated sensory input such as sound, video, graphics
Changed the way the ‘world’ does marke3ng By altering the ‘rules’ themselves
Print ads no longer bound by size
Sta3c has become interac3ve
Augmented Reality
Endless opportuni3es
Glaring limita3ons
Auleek
Robi Store locator
Inevitable rise of AR due to Google glass
Virtual reality
A computer simulated environment that can simulate physical presence in places in the real world or
imagined worlds
It’s finally here
The oculus riq Closing the gap between ‘just’ a 3D experience and fusing reality itself
The oculus riq
• Most excited -‐ The entertainment industry
• Recently bought by Facebook
• Soon to be released commercially
VR and marke3ng
Unimaginable levels of customiza3on
Not one world for many, but many worlds for one
The birth of a concept
Screw privacy, this thing is going to take over your life
Bangladesh is s3ll a blank slate
Pioneers in the industry!
Not just deliver, but educate!
Thank you
Digital News & Blogging
Salman Hossain Co-Founder
Jhalmoori.com
The way you always wanted!
Jhalmoori is a social news, lifestyle and entertainment website in Bangladesh.
WHO W
E AR
E
Jhalmoori showcases what’s making news around us, reviews what we think is great for trendsetters and empowers individuals, local businesses, youth and many others by enabling them interact with the world. We strongly believe in embracing innovation and creativity on our everyday life and our vision is to become the leading lifestyle social media in the South-‐East Asia.
WHAT
WE DO
PROMOTE WHAT’S BEST AROUND US TO INSPIRE MILLIONS
EMPOWER INDIVIDUAL STORIES FROM ALL AROUND THE WORLD
DAILY DOSE ON BUSINESS, ENTERTAINMENT, LIFESTYLE, SOCIAL MEDIA, REVIEWS, DESIGN, TECHNOLOGY
ALL UNDER ONE ROOF
DISCOVERING CONTENT WORTH SHARING.
Let’s make content worth sharing…
Coca-‐Cola CASE STUDY
Recycling Happiness
Coca-‐Cola CASE STUDY
A great content. Published from a social media pla7orm. Shared from social media. Reaching out to thousands of people on the net.
Reached Over 18,790 Social Engagement 375 Facebook Likes 330 Average %me spent 3.11 mins Impact worth over USD 220
bKash
bKash Cash Back Offer on Payment Services
CASE STUDY
bKash
A great content. Published from a social media pla7orm. Shared from social media. Reaching out to thousands of people on the net.
Reached Over 16,156 Social Engagement 469 Facebook Likes 182 Male : Female Ra%o 54:46 Impact worth over USD 170
CASE STUDY
Jhalm00ri CASE STUDY
DHAKA FOOD BURGERS!
Jhalm00ri CASE STUDY
A great content. Published from a social media pla7orm. Shared from social media. Reaching out to thousands of people on the net.
Reached Over 31,253 Social Engagement 2890+ Facebook Likes 1300+ Average %me spent 5.47 mins Impact worth over USD 350
What can we do for you?
WE ARE VERY SOCIAL!
LET’S MAKE CONTENT WORTH SHARING. +88 019 7667 2252
10 am – 9 pm
Digital Growth & Development
Shourav Islam CEO
Unifox Digital
Online Schooling JAAGO Founda%on
Quality Educa%on & Development
• Access to quality educa3on lies at the heart of all development. • Access to educa3on and commired acquisi3on of prac3cal knowledge and skill
is an essen3al part of reducing poverty. • Quality educa3on makes skilled human beings and advances the na3on
towards development.
Why online educa3on and development is necessary?
JAAGO’s approach
• JAAGO founda3on has already started thinking about this important issue and has started researching to provide quality educa3on and find out innova3ve ways to expand its reach to the remote areas of Bangladesh.
• One of the notable factors about JAAGO is that the organiza3on is the one and only exclusive one that provides free-‐of-‐cost English medium educa3on following a hybrid syllabus of Edexcel and NCTB curricula to the impoverished children of our country bringing significant changes in more than 1400 children and their families throughout the country.
JAAGO’s step
JAAGO & Online School?
• Online schooling started as an alterna3ve to quality teachers who are hard to come by in rural areas. • Online schools will remove the geographical distance and lack of quality teachers that has emerged as a problem in terms of providing quality educa3on in rural areas. • JAAGO started its first online school in Gazipur which is currently running
successfully with about 150 underprivileged children from the surrounding communi3es.
• With support from Grameen Phone Limited, our schools in Gaibandha and Bandarban will start opera3ng in full phase by the end of 2013.
Why Online school?
The School Model
• The concept of ‘Online School’ is extremely simple. The basic idea is that a sub-‐urban/rural classroom of Bangladesh will be connected to a teacher in Dhaka via video conferencing technology and internet. • The classes are run in the physical presence of two teachers/moderators in
rural areas and another teacher online through a system from JAAGO's main office in Rayer Bazar.
• The online teachers mainly coordinate the lessons, deliver the lecture and interact with students whereas the teachers/moderators on the other side discipline the students and help them in use of technology.
• The students are able to enjoy synchronous learning experience despite geographical distance because of the online facili3es.
School Model
Technological Features
• The current soqware we are using is called WebEx which is an interac3ve and professional video conferencing soqware aimed at making the learning process communica3ve and interac3ve even with the virtual presence of its remote learners. The program contains interac3ve whiteboard, slide-‐sharing and
• Video-‐sharing features and combines a sketch-‐board to acquaint the students with alphabets through just a stroke from its virtual tutor.
What is the current soqware that JAAGO uses?
Feasibility of Replica%on for Online Schools
• Online Schools can be the best op3on for addressing the problem of delivering quality educa3on which is posed by lack of sufficient teachers and, in many cases, poor qualifica3ons of the teachers. – WHY?
§ Approximately 24% of Government Primary Schools and Registered Non-‐
Government Primary Schools teachers are untrained (UNICEF, 2009). § Online School model has the poten3al of filling in this void un3l
alterna3ve solu3ons are generated. Technology is long way from replacing teachers to instruct students and synchronous learning through online schooling does not exclude teachers but supplement them and even become ‘force-‐mul3plier’.
What is the feasibility of replica3on for online schools?
Problems of Replica%on Of the Model
• Inaccessibility of high speed internet connec3on in areas outside Dhaka. • High price of internet services • Lack of sufficient skilled and trained facilitator
What are the challenges faced with online schools?
Thank you!
Digital Growth & Development Presented by Shourav Islam
Founder & CEO, Unifox Digital Media
Digital Growth / Confidence • Digital Confidence / Growth is built on four pillars, which, taken
together, address the most vital areas of consumer and industry concern:
• 1. network integrity and Quality of service (Qos)-‐ Focuses on providing secure and resilient enabling technology pla|orms for digital life and providing an op3mal customer experience
• 2. privacy and Data protec%on-‐ Addresses the security concerns of individuals with respect to their digital data 3.
• 3. Minors’ protec%on-‐ Seeks to defend the well being of minors in the online world
• 4. piracy and thee avoidance-‐ Seeks to provide a secure digital business environment for all stakeholders
Digital Growth for Bangladesh
• Infrastructure in Urban & Rural area • Human capital • In & Out migra3on
Development
Is Telecommunica3on a quick fix?
Development in Developed Na3on
Development in Developing Na3on
Digital Development vs. Digital Divide
• Defining the digital divide in terms of what might be the dominant difficulty that may be isola3ng individuals and communi3es from the rest of the world. They iden3fy, 4 possible interpreta3ons:
• A gap in access to use of ICTs—crudely measured by the number and spread of telephones or web-‐ enabled computers, for instance.
• A gap in the ability to use ICTs—measured by the skills base and the presence of numerous complimentary assets.
• A gap in actual use—the minutes of telecommunica3ons for various purposes, the number and 3me online of users, the number of Internet hosts, and the level of electronic commerce.
• A gap in the impact of use—measured by financial and economic returns.
Development
Is demand aggression a solu3on?
Digital Divide in Bangladesh
• All players in the industry agree on the importance of building up Digital Confidence creden3als and have launched a wide array of ac3vi3es accordingly—yet, to date, there is a clear lack of coherence and common focus, as most ac3ons are ad hoc, having been triggered by high-‐profile incidents of trust or security breaches and poli3cal pressure!
We grow, We develop
• Legisla3on alone cannot keep up with the speed and scope of challenges in this market.
• Successful companies do more than just comply with legisla3on; they stay ahead of the curve by adop3ng proac3ve policies and prac3ces to drive Digital Confidence.
Building Restaurants with Social
Sakib Noor Billah Business Development Manager
Magnito Digital
Contents
www.magnitodigital.com
Building Restaurants with Social
S. M. Sakib Noor Billah Business Development Executive Magnito Digital
Contents Number of Restaurants are growing everyday
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LOCATION?
CUISINE?
CATEGORY?
RESTAURANT
?
How my mind works
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The need for digital media
Need for TG to speak & interact with brand
Need to measure every interaction & ROI
Need to avoid the high costs & clutter of conventional media
Need for reaching
the right TG
Contents
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evaluate plan develop content
reach
1 2 3 4 listen & respond
5 The steps
Contents
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§ Do a Survey § Who are my customers & my competitors? § What do we want to achieve? § How is the brand perceived? Pricey? Cheap?
Premium? § What is the existing brand positioning? § How do I want people to perceive the brand?
1Evaluate
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2§ Brand Positioning § Campaign Route § Digital Communication Channel eg. social page, website, mobile app § Fix the KPIs
Plan
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3Rule 1 : Photoshoot is a must & Designs & Copy needs to be spot on! Design § Designs should have clear call to action such as number, delivery partner § Connect communication with external factors § Special campaigns & tying up them with presence at restaurant
Develop Content
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Extreme case of call to action : case study
Halal
Opening Time
The Brand
The Product
The Location
Contact
Facebook page
Company Background Home Delivery
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Call to action : case study
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Connecting with external factors : case study
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Connecting with external factors : case study
Terror looms in the seven kingdoms of Westeros as the scorching heat approaches. But legends say there is only one house who can save the land from this searing sun! Ser Arnold Palmer is ready! And it's waiting for any thirsty soul at George's Cafe!
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Connecting with external factors : case study
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Special campaigns : case study
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4
§ Number of fans is not important, quality of fan & engagement is
§ Is the right post reaching the right TG?
Reach
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Reaching the right TG : case study
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5
§ Listen to what people are saying in fan page, other pages, blogs etc.
§ Always respond to comments & queries! § Customer is ALWAYS right! § Change the negative perception to positive reaction by
positive responses § Never delete comments…. If negative, respond to it
positively & let it stay!
Listen & Respond
Contents
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1
§ Review the KPIs § Measure the impacts § Measure ROI
Evaluate Again!
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What will you win?
Effective targeting
Reach at scale
Achieving top of mind awareness
Brand engagement
Lead generation
Customer conversion
Revenue generation
www.magnitodigital.com
Our success stories
#FoodBrands we built in social.
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Upcoming Restaurants
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Other clients
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While your restaurant’s kitchen prepares the wonderful food that you offer,
Magnito Social Kitchen will cook your social media stories……
Keep your eyes on our pages!
Contents
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Are you ready to ride this wave?
Email : [email protected] Mob : 017 84 399 311
S. M. Sakib Noor Billah Business Development Executive Magnito Digital
THANK YOU !!
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