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If you've been wondering how your nonprofit can take full advantage of Facebook- or just looking for ways to get past social media marketer's block- here are 21 ways that organizations can get fans, engage them, and, hopefully, turn them into supporters! From online marketing adviser Constant Contact. For more educational materials, take a look at blogs.constantcontact.com.
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21 Ways Nonprofits Can Use Social Media to Get Their Mission Across
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1. Behind-the-scenes footage
Who: Winter Park Harvest Festival (click here for their website)
How: Founder John Rife uses a smartphone to show his own efforts working toward a more sustainable future
Why: Pictures and videos that show how volunteers work toward an organization’s goal can build a more personal relationship with Facebook fans
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How: Post pictures, videos, even plain text posts about what you’re working on.
Why:This will keep donors up to date with the latest initiative and bring them closer to the organization.
2. Show off what you’re doing
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How: If you’re unsure of how to create your own apps, it’s easy to learn how to customize Facebook Tabs.
Why: You can integrate things with your tabs, too. Here, John integrates festival events run via EventSpot, along with a sign-up sheet for his email list.
3. Use Facebook tabs
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Who:Union Settlement Association(click here for their website)
Why: You can provide quick buttons for the most important parts of your organization.
4. Use Facebook tabs some more
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How: Look into your archives and grab some photo. If you don’t have any, use historical photos that show a common cause with your organizations.
Why: This engages fans and shows just how dedicated your organization is to the cause.
5. Share your history
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How: Find news articles that cover your organization and link to them.
Why: Your Facebook Page should always be the top resource for supporters for news about the organization.
6. Link to your press coverage
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How: Use a 3rd party program like Social Campaigns to create fundraisers on Facebook.
Why: As you establish a loyal fanbase on Facebook, it will become easier to mobilize them for new initiatives.
7. Run a fundraiser
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Who: Fairy DogParents(click here for their website)
How: Share photos & anecdotes about your organization’s work.
Why: Good news is a great way to grow a Facebook fanbase.If it’s good news that you helped make, even better.
8. Share successes
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How: Use Facebook surveys to get ideas for content
Why: Asking your fans what kind of content they like is a sure way to keep Facebook fans engaged.
9. Run a survey
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How: Share responses from people who have benefited from your organization’s services
Why: If you get a positive comment from a supporter, sharing it can help promote your organization’s services to others.
10. Share feedback
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How: Use Facebook’s tagging feature to tag other Pages when you feature their content.
Why: Just by tagging the name of another nonprofit in your field, you expand the reach of both organizations.
11. Share with similar Pages
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How: Create a Timeline cover photo that shows off your cause.
Why: Your cover photo is a great place to put up a montage of all the work your nonprofit does.
12. Use your cover photo
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Who: The SBDC at UNF(click here for their website)
How: Post testimonials via Facebook or email.
Why: Testimonials can show members what your organization is helping people achieve.
13. Post customer testimonials
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How: Keep a camera close!
Why: Every event is a good opportunity to snap a picture for Facebook— whether you’re at a conference or cleaning up a river.
14. Post pictures of events
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How: Post a link to your event registration page on Facebook.
Why: By sharing events beyond your website and email, you can extend your reach & give fans the opportunity to share with friends.
15. Post invitations
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Who:Adoption Resources of Wisconsin(click here for their website)
How: Track legislation that could affect your organization and post about it on Facebook.
Why: This can establish your Page as a resource for community news & mobilize supporters.
16. Post about legislation
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How: Just asking for comments can generate some responses, as long as the question isn’t too personal.
Why:One story can start a whole conversation.
17. Ask for comments
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Who: The Guilford Art Center(click here for their website)
How: Share posts that show off expertise.
Why: You know your subject. Volunteers count on that expertise and sharing it can help make people passionate about the cause.
18. Share your expertise
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How: Share content relevant to your cause.
Why: By sharing this kind of information, you position your Facebook Page as a resource for those interested in the broader aspects of the cause, too.
19. Curate content
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Who: The Greater Bloomington Chamber of Commerce(click here for their website)
How: Keep track of which members are “liking” the Page.
Why: Showing new members can connect fans with the organization.
20. Welcome new members
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How: Showcase your awards on Facebook.
Why: Fans appreciate your success and sharing it can create a tighter community and increase engagement.
21. Share your awards
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Facebook Marketing
• 11 Reasons People Aren’t Responding to Your Facebook Posts
• 5 Steps to Combining the Power of Email and Facebook for Your Nonprofit
• How to Run a Fundraiser on Facebook
Or watch a free webinar… 4 Steps to Growing Your Nonprofit with Facebook
Learn more…
