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20todo.com builds a small business website in 20 simple steps. It blows open 4 myths: 1) Putting a business on the web needs tech skills 2) High search rankings cost money 3) Social networking wastes time 4) It's hard for businesses to make profit online. No, no, no and no.
Citation preview
Will Rowan | TheCustomer
Building a business website in 20 steps
A no-tech guide to doing business online
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Your content manger should be:
1 Easy as pie to write - wysiwyg, plugin, drag & drop2 Easy to read - conventional layout, natural language3 Sociable - easy to share
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Don’t sweat the design
Being utterly conventional makes your site easier to use
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Logo Search
Login
About FAQ Contact
Don’t sweat the design
Being utterly conventional makes your site easier to use
5
Logo Search
Login
About FAQ ContactWhy Choose Us
Don’t sweat the design
Being utterly conventional makes your site easier to use
5
Logo Search
Login
About FAQ ContactWhy Choose Us
What
We
Do
£$£
Don’t sweat the design
Being utterly conventional makes your site easier to use
5
Logo Search
Login
About FAQ ContactWhy Choose Us
What
We
Do
£$£
Video Intro
Blog Latest
Twitter Latest
Upcoming events
RecentFeedback
Don’t sweat the design
Being utterly conventional makes your site easier to use
5
Logo Search
Login
About FAQ ContactWhy Choose Us
What
We
Do
£$£
Video Intro
Blog Latest
Twitter Latest
Upcoming events
RecentFeedback
Reputation
Prod
uct
& S
ervi
ce
Google juice
Don’t sweat the design
Being utterly conventional makes your site easier to use
5
Logo Search
Login
About FAQ ContactWhy Choose Us
What
We
Do
£$£
Video Intro
Blog Latest
Twitter Latest
Upcoming events
RecentFeedback
Reputation
Prod
uct
& S
ervi
ce
Don’t sweat the design
Being utterly conventional makes your site easier to use
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1
Readsyour
content
2
Relates content to databases
3
Matches to search queries
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1
Readsyour
content
2
Relates content to databases
3
Matches to search queries
NaturalLanguage
BuildReputation
Recycle intoContent
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Your content should be:
1 Current “What’s happening now?”2 Easy to find Write using top search terms3 Sociable Invite comment
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Reuse, Recycle, Repurpose
Search engines thrive onfresh, user-friendly content
Pictures
Text
Video
Audio
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Reuse, Recycle, Repurpose
Search engines thrive onfresh, user-friendly content
Pictures
Text
Video
Audio
tweet, blog, newsletter, whitepaper
9
Reuse, Recycle, Repurpose
Search engines thrive onfresh, user-friendly content
Pictures
Text
Video
Audio
tweet, blog, newsletter, whitepaper
Flickr, Facebook, Tweetpic
9
Reuse, Recycle, Repurpose
Search engines thrive onfresh, user-friendly content
Pictures
Text
Video
Audio
tweet, blog, newsletter, whitepaper
Flickr, Facebook, Tweetpic
YouTube, Vimeo: Slideshare
9
Reuse, Recycle, Repurpose
Search engines thrive onfresh, user-friendly content
Pictures
Text
Video
Audio
tweet, blog, newsletter, whitepaper
Flickr, Facebook, Tweetpic
YouTube, Vimeo: Slideshare
iTunes
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70% 30%
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70% 30%
140%
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Steps to grow profitable PPC
1 Start small2 Test, measuring Return on Investment
3 Roll-out successful tests
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