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2014 Predictions for 2014 Predictions for Unified Unified Communications in Communications in Latin AmericaLatin America
10 Trends 10 Trends TThat Will Impact the UCC Market in Latin America hat Will Impact the UCC Market in Latin America
Juan Gonzalez - Industry Manager,
Enterprise Communications, Latin America
February 6th, 2014
© 2014 Frost & Sullivan. All rights reserved.
Today’s Presenter
Juan Manuel Gonzalez, Industry Manager
Frost & Sullivan
2
Connect with me on social media:
@juanmgon
http://ar.linkedin.com/pub/juan-manuel-gonzalez/6/3b2/8a0
Agenda
1. Understanding top trends that will impact the Latin America
UCC Market in 2014
2. Recommendations for Decision Makers
3. Recommendations for Vendors
3
Latest Titles
• 2014 Latin American Communications and Collaboration Vendors and
Partners Survey: Present and Future Outlook
• Things to Consider before Offering Unified Communications as a Service
(UCaaS) in Latin America: What Carriers Need to Know?
• Unified Communications and Collaboration (UC&C) in the Cloud in Latin
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• Unified Communications and Collaboration (UC&C) in the Cloud in Latin
America
Latin American Landscape
Economic stability in Latin America
will still drive foreign capital to the
region, which has a direct impact on
the adoption of technology.
.
2014 Presidential Elections in seven
countries in Latin America will impact
decision making processes.
Brazil Colombia Uruguay
CountryProjected GDP
Growth 2014
Argentina 2.6%
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Source: Frost & Sullivan analysis.
Bolivia Costa Rica El Salvador
Panama
Brazil 2.6%
Chile 4.0%
Colombia 4.5%
Peru 5.5%
Mexico 3.5%
LATIN AMERICA 3.2%
Table source: CEPAL
UCC in the Cloud
Unified Communications as a
Service (UCaaS) is a reality in
Latin America in 2014.
8
Source: Frost & Sullivan analysis.
Hybrid-cloud architectures are
the most common deployment
models.
Small companies have not yet
caught on to this modality in
the region.
Collaborating on the new Workspace
The Work-Life Blur
From Deadlines to Commitments
Boss-less Work
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Source: Frost & Sullivan analysis.
You Will be Evaluated by What You Do
Redefining the Office
Reimagined Meetings
81% of young professionals prefer telework over a
higher salary.Employee productivity increases 58%.
Employees that telework, perceive a 20% increase
in their salary—cost savings related to not having
to go on site.
Generation Y employees change jobs every 9
months on average. This rises to 2 years within
companies that implement telework.
Telework – Benefits
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Source: Frost & Sullivan analysis.
to go on site.
7 of every 10 employees considers that their jobs
can be done remotely 3 to 5 days a week.
companies that implement telework.
Talent loss is reduced by 74% after a telework
program is initiated.
Work-related accidents decrease 42%. Team Morale improves 79%.
Ubiquitous Video
.
+ Video enabled devices: Smartphones,
Laptops, Tablets, Video Rooms,
Telepresence and so on…
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Source: Frost & Sullivan analysis.
Telepresence and so on…
+ Business oriented: From consumer-to-
consumer interactions to business-to-
consumer interactions.
+ Simple to use and experience: Plug and
Play, any device, everywhere and for everyone.
Social Media in Latin America
Latin America is one of the fastest
growing regions in the globe in terms of
social network users.
5 Latin American countries were among
the TOP 10 nations in terms of average
Social networking enterprise tool is top of
mind, but larger business adoption lags.
Social can boost sales, marketing, customer
15
Source: Frost & Sullivan analysis.
5 Latin American countries are among the
top 20 nations with the highest number of
LinkedIn users worldwide.
the TOP 10 nations in terms of average
hours per visitor spent on social networking
sites (per Month)
Social can boost sales, marketing, customer
care, and internal collaboration, but ROI is hard
to measure.
Companies have begun to execute “omni-
channel” strategies to provide a consistent
customer experience, regardless of the
channels and devices customers use.
Big Data
• Companies are sitting on a gold mine of
information, however, few have been able
to leverage it.
• Key Big Data Features:
� Volume
� Variety
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Source: Frost & Sullivan analysis.
� Variety
� Velocity
� VALUE
• Big Data allows individuals to make real-
time decisions based on analytics model
that take into account all available data.
The Internet of Things (IoT)
• In 2014, more data will be generated by machines
(things) than by human beings.
• Opportunities:
� To analyze and use vast amounts of data
� To store data and source application functionality
in/from the cloud
� To create, manage and support apps that enable IoT
implementations
17
Source: Frost & Sullivan analysis.
implementations
� To provide high speed connectivity between objects
and the people
• Challenges:
� Reliability and performance issues
� Potential risks associated with security breaches
multiply
� It remains important that standards emerge, as "
things” may not be able to communicate
Enhanced focus on Small and Medium Business
2014 will bring increased
marketing efforts directed
towards this segment.
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Source: Frost & Sullivan analysis.
There are still several
challenges that vendors face:
knowledge gap, price sensitivity, limited financing for
SMBs by financial institutions.
Strategic Recommendations to Vendors
1. Protect and defend your installed base.
2. Defend and attack through cloud strategies and solutions.
3. Focus on the user experience.
4. Add social elements to your UCC portfolio.
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5. Make mobile part of every UCC deal.
6. Increase focus on customer-facing mobile apps.
7. Enhance your analytics tools.
Caution 1: Don’t cast your net too wide.
Caution 2: Don’t go it alone.
Source: Frost & Sullivan analysis.
Your Feedback is Important to Us
Growth Forecasts?
Competitive Structure?
What would you like to see from Frost & Sullivan?
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Emerging Trends?
Strategic Recommendations?
Other?
Please inform us by “Rating” this presentation.
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For Additional Information
Juan Manuel González
Industry Manager
ICT
+5411 47771554
Francesca Valente
Marketing & Corporate
Communications Executive
+5411 47775300
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José Roberto Mavignier
Director
ICT
+5511 30658463