survey with a sample of

850 residents (representative)

and 150 commuters (random) m a r k e t r e s e a r c h

Survey with 850 residents in Luxembourg and 150 commuters

Connectivity facts & figures 2014 Mobile devices, social networks and Internet usage in Luxembourg

survey with a sample of

850 residents (representative)

and 150 commuters (random)

• The survey data was generated between 12th

August and 2nd September 2014 through two

separate mechanisms :

– the survey was submitted to 600 residents

and 150 commuters via our online panel

questions.lu

– the answers of 250 further residents were

collected by phone interviews

• The sample of residents is representative of

the population of Luxembourg according to

gender, age groups and nationality categories.

• This report focuses on the results of the resident

population only.

survey method & sample

N

Total Residents 850

Gender

Male 423

Female 427

Age

16-29 years old 186

30-49 years old 325

50-64 years old 193

65+ years old 146

Nationality

Luxembourgish 465

Other nationality 385

Profession

Not professionally active 357

Public sector employee 161

Private sector employee 276

Self-employed or liberal professional 56

Total commuters 150

survey with a sample of

850 residents (representative)

and 150 commuters (random) m a r k e t r e s e a r c h

a. mobile devices

survey with a sample of

850 residents (representative)

and 150 commuters (random)

More than 7 out of 10 residents own a Smartphone.

Smartphones hold 71% of market shares

survey with a sample of

850 residents (representative)

and 150 commuters (random)

Market penetration is almost complete among

the 16-29 year olds

90%

10%

16-29 years old

81%

19%

30-49 years old

67%

33%

50-64 years old

35%

65%

65+ years old

survey with a sample of

850 residents (representative)

and 150 commuters (random)

iPhone is the leading brand on the mobile market

2 out of 5 residents possess an iPhone

16%

37%

48%

52%

44%

37%

41%

65+ years old

50-64 years old

30-49 years old

16-29 years old

Female

Male

I have an iPhone

survey with a sample of

850 residents (representative)

and 150 commuters (random) m a r k e t r e s e a r c h

b. social networks

survey with a sample of

850 residents (representative)

and 150 commuters (random)

The leader of social media in Luxembourg is Facebook followed by

Google+ and Twitter.

7 in 10 residents have a social network account

29%

2%

3%

5%

14%

17%

35%

63%

I don't have a social network account

I am on Myspace

I am on Flickr

I am on Pinterest

I am on Instagram

I am on Twitter

I am on Google +

I am on Facebook

survey with a sample of

850 residents (representative)

and 150 commuters (random)

Facebook is still by far the leading social

network for the 16-29 year olds

Facebook holds twice as many accounts as Google+ among the

younger generation.

90%

10%

16-29 years old

74%

26%

30-49 years old

47% 53%

50-64 years old

23%

77%

65+ years old

2 thirds of youngsters have profiles on several social media platforms.

survey with a sample of

850 residents (representative)

and 150 commuters (random)

37% of the work force use online professional networks.

LinkedIn is by far the most popular in Luxembourg.

LinkedIn is the major player for professional networking

2%

3%

3%

34%

I am on another platform

I am on Xing

I am on Viadeo

I am on LinkedIn

survey with a sample of

850 residents (representative)

and 150 commuters (random) m a r k e t r e s e a r c h

c. internet usage

survey with a sample of

850 residents (representative)

and 150 commuters (random)

Almost the entire population goes on the Internet.

Luxembourg is definitely online!

95%

survey with a sample of

850 residents (representative)

and 150 commuters (random)

The Internet is now part of everybody’s daily life

Even 3 out of 4 of our elders (65+) browse the Web.

100%

16-29 years old

99%

1%

30-49 years old

95%

5%

50-64 years old

77%

23%

65+ years old

survey with a sample of

850 residents (representative)

and 150 commuters (random)

3 out of 4 professionals go on the Internet for work-related purposes.

Professionals also connect at work

survey with a sample of

850 residents (representative)

and 150 commuters (random)

Accessing the Internet with a range of devices

is now the norm

7 out of 10 residents go online with multiple devices.

78%

22%

16-29 years old

80%

20%

30-49 years old

67%

33%

50-64 years old

38%

62%

65+ years old

survey with a sample of

850 residents (representative)

and 150 commuters (random)

3 out of 4 residents no longer go to the bank for routine transactions.

Everyday banking is mainly handled online

75%

survey with a sample of

850 residents (representative)

and 150 commuters (random)

The principal device used for online banking

remains the desktop computer

*17% of 16-29 year olds use their mobile phones for online banking

Meanwhile, 1/7 of the population uses multiple devices for their online banking.

10%

12%

70%

I bank online with a mobile phone*

I bank online with a tablet

I bank online with a computer

survey with a sample of

850 residents (representative)

and 150 commuters (random)

Shopping online is mainstream

Over the last 12 months,

87% of the population made online purchases.

survey with a sample of

850 residents (representative)

and 150 commuters (random)

Booking a hotel is the most common online

transaction*

Other popular transactions are buying books, booking plane

tickets and buying entertainment products.

38%

40%

45%

52%

55%

67%

I bought computer/electronic goods

I bought clothes

I bought entertainment products

I booked a plane ticket

I bought books

I booked a hotel

*respondents were asked about their online transactions over the last 12 months

survey with a sample of

850 residents (representative)

and 150 commuters (random) m a r k e t r e s e a r c h

For further information

Quest market research

31, rue du Puits

L-2355 Luxembourg

www.quest.lu

www.questions.lu

tel: int352-26482088

e-mail: jonathan.zinger@quest.lu

* * *

survey with a sample of

850 residents (representative)

and 150 commuters (random)

Quest is an independent market research company based in Luxembourg.

We conduct tailor-made BtoB and BtoC market research projects adapted to

your products, services, needs and constraints.

Quest explores and quantifies a large scope of thematic areas for its clients:

– Banking, insurance and financial services

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– Telco operators and IT

– Fast rotating consumer goods and distribution

– Oil and petrol brands and the chemical industry

– Cosmetics, healthcare and pharmaceutical brands and products

Our goal is to deliver practical help in your decision making process and

actively contribute to your success.

At your disposal, we have a broad range of quantitative, qualitative and

dynamic methods.

About us

survey with a sample of

850 residents (representative)

and 150 commuters (random)

Quest is the owner and administrator of an online consumer panel which, in

many ways, is unique and innovative: www.questions.lu

• Our respondents voluntarily subscribed to our panel to take part in our

electronic surveys.

• The respondents do not receive any financial remuneration.

• Their willing to contribute to our surveys solely originates from the

knowledge that each survey will generate donations.

• This procedure guarantees a high level of data quality.

• Quest has signed conventions with a specific selection of humanitarian

organizations our respondents can choose from for the awarding of

donations.

Our online community: Questions.lu

Due to its societal commitment, a questions.lu survey also translates in a non-

negligible manifestation of interest towards the client.

survey with a sample of

850 residents (representative)

and 150 commuters (random)

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