1. Using Digital &Social Mediato EngageMembersPresented
byBrenda lvarezNEA Communications TeamLorraine WilsonNEA ITS
Team
2. Todays Digital &Social Media Landscape 3. In Todays
Session 1. Todays Digital & Social Media Landscape2. Who set
the Gold Standard for Effective Use of Social Media?3. Effective
Use of Social Media4. Who is Using What Social Media?5. Where is
MSEA on the Social Media map?6. Some tips and tools you may find
helpful7. Dos and Donts of Social Media8. And now some fun
homeworkor before you leave9. Social Media Books to Read10.
Additional Resources11. Acknowledgements 4. Who set the Gold
Standardfor Effective Use of Social Media? 5. InPolitics:Who
UsesSocialMedia? 6. SocialMediaandPoliticalAction 7. MobilePolitics
8. Sources of Campaign News 9. 4/23/201310Effective Use ofSocial
Media 10. Add ValueEffective Use of Social Media 11. Engage Your
AudienceEffective Use of Social Media 12. Inspire ActionEffective
Use of Social Media 13. Examples ofPositive Use 14. Who is Using
WhatSocial Media? 15. From Convio: SOCIAL-SAVVY PEER-TO-PEEREVENTS:
Quick-Start Guide 16. 23Behaviors Have Forever Changed1985
PersonalProductivityOffice suitesIndividual contentFiling
cabinetsPersonal1995 KnowledgeDistributionE-mail attachmentsContent
distributionComputer networksTeams2005CollectiveEmpowermentSocial
softwareMass collaborationPeople networksCollectivesAre you
prepared for this fundamental empowerment shift? 17. Digital
Revolution 2:How many adults use Social Media? 18. 88% of US Adults
Have a Cell Phone46% own smartphones 19. Q3, 2011 20. Unions using
Social Media 21. Consequences for information ecosystemAnywhere Any
devicePresencePlaceAny timeAlonetogether 22. Where is MSEA on the
Social Media map? 23. 4/23/2013 35 24. On March 27, 2013, educators
from acrossthe state gathered together in the SenateOffice Building
for an emergency lobbynight in support of HB 667 and SB
422.Emergency Lobby Night inSupport of Fair Share 25.
4/23/201339Some tips andtools you may findhelpful 26. Groupsite
Overview 27. Dennis2Delegates 28. WEAC National Board Network 29.
MNEA Groupsite 30. Twitter Twitter is like your personal newsfeed
follow peopleyou trust to share factual, interesting or
funnyinformation. Verify any articles that you decide to retweet
neverretweet something if you havent read it or viewed it. Lists on
Twitter are like sections in a newspaper setthem up by topic or
interest Use your Twitter lists with other applications to
curatecontent 31. http://paper.li 32.
http://www.Scoop.ithttp://scoop.it 33. Signon.org 34. Recording and
Sharing SnagIt Screencast.com YouTube Vimeo SlideShare.net &
Zipcast 35. http://www.techsmith.comSnagIt for ScreenshotsSnagIt
for ScreencastsInstantly Share Screencasts on: 36.
http://www.screencast.comScreencast.com Free 2 GB of Storage 2 GB
Monthly Bandwidth 4 Privacy Options Clear Videos and images,every
timeScreencast.com Pro 25 GB Storage & 200 GB Monthly Bandwidth
Add & Edit Video Captions in Select Formats Personalize with
Your Colors & Logos Purchase Pro for $9.95 per month 37.
YouTube.com 38. Vimeo 39. SlideShare.net 40. I dont have time...
41. Time ManagementDAYTIMEMONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
SATURDAY SUNDAY8 ReviewTo-Dos9 AnswerEmail10 ReturnCalls11
FaceBookTwitter12 Blog 42. Dos and Donts ofSocial Media 43. Donts
of Social MediaRecognize that everything you write or receive on a
socialmedia site is public.Can U say wasted?Drinking and partying
is my life.Im gonna be a high schoolEnglish teacher one day. 44.
Donts of Social Media Dont: Join groups that may be
consideredunprofessional or inappropriate, and leave anysuch group
that you are already a member of.Your participation in some online
groups could beseen to indicate that you endorse their views. Dont
post: Vulgar or obscene language, materials,photos or links that
may be consideredinappropriate or unprofessional. Dont post: Any
negative information aboutanyone. It will come back to haunt you!
45. Assume you will havesocial media misstepsand be prepared(ahead
of time) to dealwith them.Rules ofEngagement: 46. 4/23/2013 66 47.
Do of Social Media Do: Set up a google alert for your name,
yourorganization, and your top issues. 48. Social Media Strategy
49.
http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/Interactive
50. And now some funhomeworkor before you leave1. Pick a tool
(Facebook, Twitter etc) and select threesteps to improve it, or try
something new (example:update Facebook cover photo)2. List ways you
can recruit others to your social mediaefforts (rank and file,
board members, retiredmembers, friends of education)3. Exchange
your personal and organizational socialmedia properties and
experiences with others atyour table. Like, follow and friend them.
51. Questions Brenda [email protected][email protected] 52. Social Media Books to ReadOpen
Community:A Little Book of Big Ideas forAssociations Navigating the
Social WebHumanize: How People-CentricOrganizations Succeed in
aSocial Worldby Jamie Note andMaddie Grantby Lindy Dreyer andMaddie
Grant 53. Resources Step-by-Step Guide to your Social Media
Success.http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/
Planning Steps to consider prior to launching. The NonProfit Social
MediaDecision Guide
http://www.idealware.org/reports/nonprofit-social-media-decision-guide
How to Use Twitter for Business: An
IntroductoryGuidehttp://www.hubspot.com/twitter-for-business-a-beginners-guide/
28 Twitter Hashtags to Follow Education
Reform.http://edudemic.com/2012/04/28-twitter-hashtags-to-follow-education-reform/
100 Social Media, Mobile and Internet Statistics for 2012
(March)http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/
54. Maddie Grant, CAEChief Social Media
[email protected]/Twitter: @maddiegrantLindy
DreyerChief Social Media [email protected]/Twitter:
@lindydreyerwww.socialfish.orgLorraine WilsonNEA
[email protected]: @LorraineWDCBeth KanterTwitter:
@kanter(650) 823-9401www.bethkanter.orgBrenda AlvarezNEA
[email protected] (202) 822-7592c (202) 262-5377
