Upload
barbara-nelson
View
573
Download
5
Tags:
Embed Size (px)
DESCRIPTION
Presented by Barbara Nelson at 2013 Silicon Valley Product Camp. "Done Ain't Launchable"
Citation preview
DONE AIN
’T
LAUNCHABLE
2013
S I LI C
ON
VALLEY P
ROD
UCT C
AMP
BA
RB
ARA
NE L SO
N
BA
RB
ARA . N
E L SON
@G
MA
I L. C
OM
L I NK ED
I N. C
OM
/ IN
/ BA
RB
ARAG
NE L SO
N/
FOL LO
W M
E @B
AR
BA
RAGN
E L SON
Done Ain't L
aunchable by
Barbara
Nelso
n is lic
ensed under a
Cre
ative
Commons Attr
ibution-N
onCommercial-
NoDerivs 3
.0 Unporte
d License
.
www.drycreekgrill.com
www.thecaptialgrille.com
www.eathedamncake.com
www.nestleprofessional.com
“”
MINIMUM VIABLE PRODUCT
A SET OF PRODUCT FUNCTIONALITY THAT CAN BEST BE DESCRIBED BY THE FOLLOWING PHRASE: “WELL, IT’S THE LEAST WE COULD DO.” S A E E D K H A N
D E V I L ’ S D I C T I O N A RY F O R H I G H T E C H
onproductmanagement.net/2011/04/07/worth-repeating-devils-dictionary-for-high-tech/
San JoseSan FranciscoNew York
WASH YO
UR
MOUTH
donepotentially shippable
dev ready
beta
THE JOY OF AN EARLY RELEASE LASTS BUT A SHORT TIME. THE BITTERNESS OF AN UNUSABLE SYSTEM LASTS FOR YEARS.“
”S T E V E J O H N S O NU N D E R 1 0 C O N S U LT I N G
MILESTO
NES
WORT
H TALK
ING
ABOUT
SCALABLEU S A B L E
S U P P O RTA B L E
S E L L A B L E AVA I L A B L E
L A U N C H A B L E
Lather, rinse, repeat
SELLABLE
H O W P E RVA S I V E I S T H E P R O B L E M ?
I S I T W O RT H T I M E A N D $ ?
I S I T W O RT H I T N O W ?
USABLE
I S I T C O M P L E T E E N O U G H ?
D O E S I T D E L I G H T ?
W I L L T H E Y R E C O M M E N D ?
representative
SUPPORTABLE
I S I T R E P E ATA B L E ?
I S I T T I M E LY ?
W I L L T H E Y R E C O M M E N D ?
prepared
AVAILABLE
A R E PA RT I C I PA N T S W I L L I N G ?
A R E R I S K S M A N AG E A B L E ?
W I L L T H E Y R E C O M M E N D ?
exclusive
AVAILABLE
open
A R E PA RT I C I PA N T S W I L L I N G ?
A R E R I S K S M A N AG E A B L E ?
W I L L T H E Y R E C O M M E N D ?
LAUNCHABLE
I S T H E M A R K E T R E A DY ?
I S M A R K E T I N G R E A DY ?
I S S A L E S R E A DY ?
window
SCALABLE
H O W W I L L YO U S C A L E ?
SALES AND FINANCE HAVE AN AMAZING CAPABILITY TO SUFFER FROM INSTANT AMNESIA.“
”K E I T H BO S W E L L
RETAIN
AB
LETH
E REW
AR
D F
OR
DO
I NG
IT R
I GH
T
ASSESS YOUR
UPCOMIN
G
RELEASE
• Sellable• Usable• Supportable• Available• Launchable• Scalable
DO
CONNECT
/in/barbaragnelson/Follow me on Twitter
@barbaragnelson