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Social media explanations from what social media is to getting a plan together for the child and adult care food program (CACFP)
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Social Media: Putting The Power in Your Hands—Here’s How
Samantha Kay-Daleiden MarshallNational Child and Adult Care Food Program Sponsors Association 2013
Samantha Kay-Daleiden Marshall
Are You Pumped?
More Than Facebook
1. Social Networks2. Blogs3. Social Bookmarks4. Photo Sharing5. Video Sharing
Tools To Help You
Tweetdeck Hootsuite Bit.ly
Paper.li
Messaging
Consider:
Your Goals
Your Audience
Your Channel
Your Time
Examples of Facebook Posts vs. Tweets
• CACFP Trivia: School-based afterschool programs providing enrichment activities for children and teenagers after school can also provide free snacks through CACFP in areas where at least 50 percent of children are eligible for free or reduced-price meals. CACFP funds also can pay for suppers for children attending afterschool programs. – Food Action and Research Center http://bit.ly/wLZ0dm
• Did you know that “1 in 5 children is overweight by age 6?” Child Care Providers and the CACFP play a crucial role in changing this statistic for the better! – Statistic from Lets’ Move Child Care http://bit.ly/AlMG9C
• Eligible Afterschool programs with enrichment activities for children provide free snacks through #CACFP http://bit.ly/wLZ0dm @fractweets
• #CACFP funds also can pay for suppers for children attending afterschool programs. – @fractweets http://bit.ly/wLZ0dm
• "1 in 5 children is overweight by age 6?” #CACFP makes this statistic better! Statistic from @letsmove childcare http://bit.ly/AlMG9C
Part One - GOALS
Goals
More Exposure
Positive Messages
about CACFP
Grow Loyalty
EducationEngage
Outreach
Free Marketing
Part Two – The Project Scope:
Phase 1CACFP Industry
Phase 2 Planning/Scheduling
Phase 3Implementation
Phase 4Integrated Marketing
Phase 5Reporting/Maintenance
Part 3 – Project Schedule
Project Schedule –
Write it down
Determine Key
Success Factors
Agency Benefits
Required Staff
Resources
Social Media
Resources
We Just Learned…What 4 things should I consider when deciding what to say?
Ideas for Messages?
How are Facebook and Twitter Messages going to be different?
What does the # mean? For example: #ece or #preschool or #CACFP
What does @ mean/do?
Hootsuite and Tweetdeck help me by...
What is Bit.ly?
Why would I use Bit.ly?
Check out Paperli.com for…
I Leave You with This…
Samantha Marshall [email protected] 972.671.5211 x0218 ChildCareInfo.com and Social Media ManagerMinute Menu Systems, LLC
