Mobile  First  Turning  a  web  game  developer    

into  a  smartphone  &  tablet  company    

Sebas'an  Kriese  

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Wooga:  Games  for  everyone  

50  million  ac/ve  users    70%  female,  core  age  30-­‐50  

Team  of  260  from  37  na/ons,  in  Berlin    

Forecast  Tablets  

2011   2011   2011  2012   2012   2012  2013   2013   2013  2014   2014   2014    -­‐        

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 60    

 80    

 100    

 120    

 140    

 160    

 180    

iPad   Android   Windows  

Units  sold  worldwide  (in  million)  Source:  Gartner  Inc.  (2012)  

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Kickoff  to  become  a  mobile  company  

iPhone  /  iPad  for  all  

employees  

Christmas    2011  

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5  learnings  from  Diamond  Dash:  our  first  mobile  game  

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Redesign  UI  

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1. Native Feel

First  Test  

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1. Native Feel

Three  user  tests  per  week  

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1. Native Feel

Redesign  UI  

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1. Native Feel

Quick  Access  

Play  aRer  just  1  click!  

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1. 2.Accessibility

Facebook  Connect  

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1. 2. 3.Social

8x    Logged  in  players  are  8x  more  likely  to  spend  money  

MoneXzaXon  

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2x    Logged  in  players  play  twice  as  long  

AcXvity  

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1.9mio    1.9mio  visitors  come  each  month  from  Facebook  

Virality  

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Tablet  opXmized  

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1. 2. 3. 4. iPad

Tablet  opXmized  

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1. 2. 3. 4. iPad

Daily  AcXve  Users  

Dec  2011   Jul  2012  Mar  2012   29  

1. 2. 3. 4. 5.Post-Launch

Treatment

Revenues  

Dec  2011   Jul  2012  Mar  2012  

Color  Splash  

Magic  Powers  

May  2012   30  

1. 2. 3. 4. 5.Post-Launch

Treatment

1.  NaXve  Feel   2.  Accessibility   3.  Social  

4.  iPad   5.  Post-­‐Launch  Treatment  

Pre-Launch

Post-Launch

Launch

5  Key  Learnings  

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Contact  me:    sebasXan.kriese@wooga.com  

Join Wooga now! wooga.com/jobs