1

Welcome

Bobbie Browning, SVP Enterprise Strategy October 16, 2012

2

Sponsors & Partners

3

Effectiveness – Reach More People Dramatically increase the number of people you reach directly

Efficiency – Automate Complex Communications Streamline communication across email, SMS, social media and other channels

Engagement – Create Mission Value Drive users to the online and offline activities that create the most value for the public and your agency

Maximizing direct connections with the public through digital communications

4

Deep experience – Substantial scale •  More than 550 public sector organizations transform their digital communications

with the help of GovDelivery

•  More than one billion messages are sent quarterly by government agencies through GovDelivery

•  30,000 people sign up every day through GovDelivery to receive digital messages from the government

•  Client messages have an industry-leading deliverability rate greater than 98% •  Clients typically grow the base of people they reach by 75% in the first year

5

2012 recap: Accelerate conversion from paper to digital

Continuing to accelerate conversion of paper processes to digital (email-based statement or notice delivery & confirmation)

6

2012 recap: Mobile integration with APIs

Dramatically increasing outreach through integrated subscription capabilities and mobile apps through APIs        

7

2012 recap: Using strong audience base to build communities

•  Create virtual communities that include internal and external stakeholders

•  Leverage all direct connections (email lists, friends, followers) to build powerful online communities

2011

2012

8

NIST Manufacturing Extension Partnership Community •  Powerful, secure collaborative community that connects centers across

the country •  Engage stakeholders through groups, document/photo sharing,

messages & more to enhance participation and strengthen relationships

9

2012 recap: Connecting communication platforms

Linking inbound and outbound communication platforms to have greater impact on outreach and customer service

10

Keep me updated on my terms

I need to submit a question and

get answers

We want to interact and

collaborate on common issues

Digital Communication Management

Citizen Service Management

Collaborative Community Management & Engagement

Email

RSS

SMS/Text

Social Media

Blog*

FAQ’s

Knowledgebase

Inquiry Submission

Case Management & Resolution

Social Media

Discussion Forums

Events & Calendars

Content Sharing

Blog

Groups

What’s Needed?

11

Creating mission value: U.S. Federal examples

Achieved over $1 million in savings and expanded the reach to over 2.3 million people, a more than

1,000% increase in outreach

Overall communications effectiveness saved $1.87 billion in taxpayer money

during 2010 Census

Increased contracting web page views by 72% and generated a 255% increase in agency-offered

courses from digital communications campaign

Reaching more than 510,000 subscribers through proactive digital communications and generating 5 million+

impressions through a dynamic news widget

Delivered more than 300 million digital messages to recipients with images, announcements, and program

news in 2012

More than 270% of new subscribers delivered from the GovDelivery Network (partnerships with other

government organizations)