2012 MatchMaker Conference - Social Media for Business Workshop by Heidi Otway

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  • 117 S. Gadsden Street, Tallahassee, FL 32301 | 850.681.3200

    Social Media for Business

    Heidi Otway, APR

    Director of PR and Social Media

  • Social Media Landscape 2011

  • Whats the Best Social Network For

    _________?

  • Listen

  • Listen:

    Who is your audience?

    Where are they?

    What are they saying?

    When are they talking?

  • Listening Tools:

    Radian 6 Viral Heat

    Google Facebook

    Social Mention Twitter

    HootSuite TweetDeck

    CrowdBooster Twitter Fall

    TweetReach Klout

  • Strategize

  • Develop a Plan:

    What do you want to achieve?

    What is your offer and is it unique/relevant?

    How can you contribute?

    What are you going to say, show or offer?

    What resources/time are you willing to invest?

  • Interrupt

  • Promote your social networks:

    Use Online and Social Network Ads

    Display social media icons

    Collaborate with customers and employees

    Use offline activities

  • Interact

    Interact Drive

  • Drive Consideration:

    Develop your brand voice

    Content is critical fun, interesting, relevant

    Build a social media calendar

    Post frequently

    Be human

  • Engage

  • Assist with Action:

    Connect by responding

    Ask questions

    Keep em coming back

    Contests

    Post photos/videos

    Offer Incentives

    Special Invitations/Offers

    Share Events

  • Evaluate

  • Evaluations

    Are more people talking about your business?

    Is traffic up on your company website?

    More sales, more inquiries, more requests for info?

    Are staff/employees satisfied?

    Any positive feedback from customers?

    Sharing and mentions from fans?

    Are you being recognized offline?

  • 117 S. Gadsden Street, Tallahassee, FL 32301 | 850.681.3200

    Twitter:

    www.twitter.com/heidiotway

    LinkedIn:

    www.linkedin.com/in/heidotway

    Facebook:

    www.facebook.com/heidiotway

    Email:

    Heidi.Otway@SalterMitchell.com

    Connect with Me